Introduced in 2020
This cereal is described on the front of the box as "crunchy wheat & rice flakes with real raspberry pieces." Product descriptions at various online retailers have this text: "Crunchy breakfast cereal that's bursting with the irresistible taste of raspberries and crunchy flakes in every nourishing spoonful."
This cereal, along with the Special K Red Berries and Special K Vanilla Almond, has been promoted with the tagline, "You can't fake delicious."
The ingredients listed on the nutrition panel are whole grain wheat, rice, sugar, wheat bran, freeze dried raspberries, contains 2% or less of salt, brown sugar syrup, malt flavor, natural flavors, BHT for freshness and a smattering of vitamins and minerals.
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
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