Cereal Project > Kellogg's > Rice Krispies Multi-Grain Shapes

Rice Krispies Multi-Grain Shapes
From: Kellogg's
Introduced in 2014

Upon its U.S. introduction, this cereal was offered in one variety: a lightly sweetened graham flavored cereal. Outside of the U.S., this cereal has also been offered in a strawberry variety. The shapes in this muti-grain shapes cereal are stars, fish and gingerbread-style men. Outside of the U.S., you can also find trees and phallic rocket ships.

This cereal is targeted at the infant/toddler market traditionally dominated by Cheerios where the cereal is also used as a convenient snack for little kids.

Rice Krispies Multi-Grain Shapes Cereal Profile

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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