This cereal was a product of the Battle Creek Food Co. of Battle Creek, Michigan. It was described on the front of the box as "a delicious and highly efficient food laxative" that was "vitamized." It contained sterilized wheat bran, California figs and yeast concentrate.
The side of the box made the claims, "the children love it" and "the best food laxative."
The bottom of the box offered advice to constipated consumers:
"FIG and BRAN in liberal amounts will rarely fail to secure normal bowel movements. If further help is needed send for free booklet, "How to Fight Constipation."
We believe that cereal was later renamed Bran & Fig Cereal, but we are unable to confirm the introductory dates for either cereal at this time.
Company Description: This company is a spin-off of sorts from the original company that became Kellogg's. In 1900, John and Will Kellogg founded the Sanitas Food Company to produce cereals. Around 1906, a rift between the brothers resulted in a separation of the Sanitas operation. Will Kellogg went on to form The Battle Creek Toasted Corn Flake Company (which eventually became Kellogg's), while John Kellogg went on to form The Battle Creek Food Company... Read on and see all cereals from Battle Creek Food Company
Fig & Bran Box - Date Unknown
Submitter: Mr Breakfast
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