Introduced in 1999
This "Collector's Box" whole grain oat cereal featured NASCAR driver Terry Labonte and a coupon to enter his fan club for $15.00.
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
NASCAR Speedway Crunch Box
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