Introduced in 2008
The front of the cereal box lists the following ingredients: puffed whole grain wheat, brown sugar, puffed brown rice, brown rice syrup, whole grain rolled oats, honey, flax seeds, cinnamon and Vitamin E.
The company's website describes it like this, "Our delicious Cinnamon Crunch cereal is made with the goodness of whole grains, wheat, rice and oats and a sprinkling of flax seeds. It also has just the right amount of cinnamon to delight your taste buds!"
Company Description: In 2010, the company's website described it history and philosophy: "It was 1960, in Pasadena, California when we decided the best way to move forward was to go back. Back to simplicity. Back to goodness. Back to what was real. Back to honest... Read on and see all cereals from Back To Nature
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