We know that this cereal was sold in the U.S. in 1979. It was described on the front of the box as "shredded whole wheat biscuits."
The side of the box made the claim, "We have more vitamins on our side than most shredded wheats."
The back of one box when the cereal was first introduced described itself like this:
"Whole Wheat Goodness from Kellogg's... New Toasted Mini-Wheats.
"Now the great crunchy flavor of Mini-Wheats comes to you in a plain, toasted whole wheat biscuit. The natural, good grain taste would be reason enough to enjoy Kellogg's new Toasted Mini-Wheats. But they also have the distinctive Mini-Wheats shape that makes them easy to serve and easy to eat.
"The best thing about this new cereal, though, is that Kellogg's has made the natural, nourishing goodness of whole grain wheat even better. No other Mini-Wheats gives you both."
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
Toasted Mini-Wheats Cereal Box
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