From: Battle Creek Food Company
Introduced in 1957

The world's first brown-rice flake cereal.

Suprize was the last cereal introduced by Eugene McKay. Earlier in his career, McKay had been responsible for one of Kellogg's most-loved cereals, Rice Krispies. As the chief manufacturing executive for Kellogg's, he was also instrumental in the development of All Bran, Krumbles and Pep cereals.

McKay quit Kellogg's and began producing portable meals for soldiers during World War II. His new business, called McKay Laboratories, was housed in a building in Battle Creek, MI that was formerly Dr. John Kellogg's Sanitarium Equipment Company.

After the war, McKay and his brother George purchased the Battle Creek Food Company, a health-food business originally established by Dr. Kellogg.

It was the Battle Creek Food Company of Battle Creek, MI that produced Suprize cereal.

The box described Suprize as "the new energy packed brown rice flakes - free prize inside every package".

The side panel went on to say, "Newest cereal of the world's oldest producer of fine cereal and special purpose foods."

The ingredients for the cereal were listed as simply brown rice, sugar and salt.

Sadly, Eugene McKay died shortly after Suprize was introduced. And Suprize died shortly after Eugene McKay.

Click here to see all cereals from Battle Creek Food Company.

Additional Images
Battle Creek Suprize - Back
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Battle Creek Suprize - Back

Submitter: Mr Breakfast
Uploaded: 9/25/2008

Additional details

Battle Creek Suprize - Front
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Battle Creek Suprize - Front

Submitter: Mr Breakfast
Uploaded: 9/25/2008

Additional details

Comments About This Cereal
What do you think of Suprize?
By Daughter

I am the daughter Eugene McKay. My Name is Ella Joy McKay Bell. I remember a lot of these times.

Comment submitted: 2/7/2015 (#18498)

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