Cereal Project > Cereal Timeline > 2007 > Curves Honey Crunch

Curves Honey Crunch
From: General Mills
Introduced in 2007


In 2007, General Mills teamed up with Curves to launch a line of weight management products under the Curves name. The partnership was said to have evolved as a competitive measure to counter Kellogg's success in marketing Special K cereal to women. As of 2008, Curves was the world's largest fitness franchise catering exclusively to women.

In addition to the cereals - Whole Grain Crunch and Honey Crunch - two chewy granola bars were included in the initial line of Curves products.

Curves Honey Crunch cereal was described on the cereal's official website like so:

It's the "bee's knees" with crunchy toasted flakes, sweet honey and packed with fiber. A yummy way to get over 1/2 of your whole grains each day!

A one-cup serving of the cereal had 190 calories, 1 gram of fat, 5 grams of dietary fiber, 9 grams of sugar and 4 grams of protein.

The cereal has been said to taste similar to Special K, Total or Wheaties with lighter, crunchier flakes and a touch more sweetness.

Both Honey Crunch Curves and its sister cereal Whole Grain Crunch Curves were promoted with the tag line "... take it off and keep it off."

Both cereals also included a large image of a fit woman jumping for joy on the the front of the box. Initial boxes of the Honey Crunch variety featured an African-America woman while the Whole Grain Crunch variety made use of a Caucasian-American model.


Click here to see all cereals from General Mills.


Curves Honey Crunch Cereal Theater



Now Showing: Curves Honey Crunch Commercial


Additional Images
Curves Honey Crunch Sample
click to enlarge

Curves Honey Crunch Sample

Submitter: Mr Breakfast
Uploaded: 7/15/2008

Additional details


Honey Crunch Box
click to enlarge

Honey Crunch Box

Submitter: Heather_S
Uploaded: 6/25/2008

Additional details





Comments About This Cereal
What do you think of Curves Honey Crunch?
There are no comments yet for this cereal. Be the first! Was it good? Was it bad?
Do you have information not included in the article? Let the world know!


Enter Your Review or Comments Here:



Rate This Cereal:

egg egg egg
Rotten Pretty Bad Okay Very Good Awesome
I Prefer Not To Rate This Cereal


Security Question:
Please type the name of the cereal below.

Please type the name of this cereal in the space to the right

Please enter the name of the cereal to the left:










Connect With Mr Breakfast   MrBreakfast at FaceBook   Mr Breakfast On Twitter   Mr Breakfast On Pinterest