Cereal Project > Cereal Timeline > 1920 > Whole Wheat Biscuit

Whole Wheat Biscuit
From: Kellogg's
Introduced in 1920


This cereal was introduced sometime between 1928 and 1931.

In 1932, National Biscuit Co. (later to be known as Nabisco) filed a court suit alleging that their trademark on "shredded wheat biscuits" had been violated by this cereal. They further asked the court to stop Kellogg's from making their Whole Wheat Biscuit cereal.

For some 35 years prior, National Biscuit Co. and a company they purchased called Shredded Wheat Co. had been the exclusive major manufactures of shredded wheat biscuits.

Kellogg's fought back and filed a counter-suit claiming that National Biscuit Co. violated Sherman anti-trust laws by having a monopoly on shredded wheat biscuits. Kellogg's argued that the patents on the shredded wheat process had expired and National Biscuit Co. was intimidating Kellogg's with court suits to keep them out of the business of shredded wheat.

The winner was Kellogg's. The court ruled in their favor saying that "once a patent has expired, its benefits are to be freely enjoyed by the public."

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's


Additional Images
Whole Wheat Biscuit Coupon
click to enlarge

Whole Wheat Biscuit Coupon

Submitter: jeffrey
Uploaded: 10/28/2010

Additional details


Whole Wheat Biscuit Coupon Mailer
click to enlarge

Whole Wheat Biscuit Coupon Mailer

Submitter: jeffrey
Uploaded: 10/28/2010

Additional details





Comments About This Cereal
What do you think of Whole Wheat Biscuit?
There are no comments yet for this cereal. Be the first! Was it good? Was it bad?
Do you have information not included in the article? Let the world know!


Enter Your Review or Comments Here:



Rate This Cereal:

egg egg egg
Rotten Pretty Bad Okay Very Good Awesome
I Prefer Not To Rate This Cereal


Security Question:
Please type the name of the cereal below.

Please type the name of this cereal in the space to the right

Please enter the name of the cereal to the left:










Connect With Mr Breakfast   MrBreakfast at FaceBook   Mr Breakfast On Twitter   Mr Breakfast On Pinterest