This cereal had "no artificial preservative, flavors or colors... 9g fiber per serving... (and was an) excellent source of whole grain." This first three ingredients listed on the nutrition panel were whole wheat flour, evaporated cane juice and wheat bran. It also contained flax seed and oat bran. It was available in a box and a bagged package.
Company Description: In 2010, the company's website described it history and philosophy: "It was 1960, in Pasadena, California when we decided the best way to move forward was to go back. Back to simplicity. Back to goodness. Back to what was real. Back to honest... Read on and see all cereals from Back To Nature
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