Introduced in 1996
In 2009, this cereal was described on the box as a "soy protein & multigrain cereal - crunchy clusters of corn flakes, crisp rice and whole grain oats."
The back of the box in early 2009 asked the question, "Why is Protein Plus Cereal with Soy so different?" Here's how it answered its own question:
"Amazing great taste with real health benefit! Soy, the 'functional' ingredient of 100% natural Protein Plus cereal with Soy. recognized for its properties that may reduce the risk of heart disease and now actively studied for its effects on weight loss, muscle tone, osteoporosis, menopausal symptoms and even some cancers, is certainly enough to make you a loyal Protein Plus consumer, but that's not all... Protein Plus cereal's delicious taste is guaranteed to make it your everyday cereal. Of course we already know that and guarantee that you will agree!"
The origins of this cereal are described on Benefit Nutrition's website:
"It all started in 1996 when we began Benefit Nutrition on a personal quest for a delicious, nutritious and "functional", high-protein breakfast food. After years of research and the input of food technologists and sports nutritionists we finally created Protein Plus Cereal, the highest protein cereal available that was also delicious. We began by making small batches in bags for ourselves, friends and family as well as selling bags to bodybuilders and fitness enthusiast working-out on the beach at world famous Venice Beach, CA.
"We were soon overwhelmed by requests from gyms and sporting good stores. Word spread quickly among fitness trainers, nutritionists and diet centers about the benefits of delicious and crunchy Protein Plus cereal. The "functional" benefits include: muscle recovery after a work-out, cholesterol improving attributes, satisfying and satiating snack as well as only 2-points on the Weight Watchers diet plan. By late 1996 Protein Plus was being produced in larger quantities in new retail boxes to satisfy the growing demand of shoppers asking for Protein Plus cereal at their local supermarkets and natural food stores."
Click here to see all cereals from Benefit Nutrition.
2009 Protein Plus Cereal - Front
Submitter: Mr Breakfast
2009 Protein Plus Cereal - Back
Submitter: Mr Breakfast
Comments About This Cereal
What do you think of Protein Plus?
Overall Average Rating = 5 (out of 5)
|Cereal Rating (out of 5):|
This cereal is very delicious! It has many nutritional advantages to it as well. The cost is a bit high however, $4.89 for 11.5 oz box. I'll be checking for sale prices.
Comment submitted: 3/13/2016 (#20055)