This cereal has been described on box as an "All-Natural Crunchy O's Cereal" with "14g fiber... no sugar... 1g fat... (and) 0 trans fat."
The company's website boldly proclaims, "There is no better Fiber cereal!"
The only ingredients in the cereal are wheat bran, whole grain corn flour, whole grain wheat flour and corn bran.
Simply Fiber Cereal is also available in a cinnamon variety.
Company Description: Benefit Nutrition was started in 1996 with the introduction of their first cereal, Protein Plus. The company credits "food technologists and sports nutritionist" with helping to create what they call... Read on and see all cereals from Benefit Nutrition
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