Cereals from
Malt-O-Meal

The Malt-O-Meal Company dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953. By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals. While the company is best know for it's line of hot cereals, it derives a large percentage of its sales from it's 20-plus discount-priced bagged cold cereals - many of which are imitations of better-known national brands.



Cinnamon Toasters

Introduced in 2004

Actual name: Cinnamon Flavor Toasters (with the word "flavor" shown in very small, barely-noticeable letters). (March 2009 Update: The word "flavor" no longer appears in the name in the latest version of the cereal box.)

From the front of the box: "Sweetened whole wheat and rice cereal with cinnamon... Read More