Introduced in 2006
There are accounts that cereal was an imitation, bargain-priced version of General Mills' Wheaties Cereal, although we haven't found any photographic evidence to support that. We do know that two other Balance cereals were produced: Balance with Bananas & Balance with Berries. All three cereal were eventually discontinued due to lack of consumer demand.
Company Description: The Malt-O-Meal Company dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953. By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals.... Read on and see all cereals from Malt-O-Meal
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