Introduced in 1965
This cereal was introduced the same year as Malt-O-Meal Puffed Rice. The cereals were created to take a bite out of sales of of Quaker's Puffed Rice and Puffed Wheat.
Most packages of this bargain-priced cereal encourage consumers to "compare (it) to Quaker Puffed Wheat", sometimes saying, "Betcha can't taste the difference."
Company Description: The Malt-O-Meal Company dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953. By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals.... Read on and see all cereals from Malt-O-Meal
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Comments About This Cereal
What do you think of Puffed Wheat (Malt-O-Meal)?
Overall Average Rating = 5 (out of 5)
What happened to the Puffed Wheat from Malt-O-Meal? I have not been able to find it in years.
Comment submitted: 4/30/2013 (#11887)
The greatest! So simple, it's genius!
Comment submitted: 1/26/2013 (#10552)