Introduced in 1919
While The Cereal Project Database is dedicated to ready-to-eat breakfast cereal, we've decided to include this hot cereal for two reasons: 1) It is often mistakenly included on other lists of ready-to-eat cereals; and 2) Its creation led to a company which went on to produce over 35 ready-to-eat breakfast cereals that are part of The Cereal Project.
Malt-O-Meal hot wheat cereal was developed in 1919 by John S. Campbell in Owatonna, MN. The company claims it was the first hot wheat cereal ever produced commercially. In 1961, Malt-O-Meal introduced a chocolate version of the cereal. In 1965, the Malt-O-Meal company introduced its first ready to eat cereals, Puffed Rice and Puffed Wheat.
In the years that followed, Malt-O-Meal went on to specialize in value imitation cereals - cereals that tasted remarkably similar to other name brand cereals but which retailed at a significantly lower price.
As of June 2010, Malt-O-Meal hot cereal was still being sold in grocery stores.
Company Description: The Malt-O-Meal Company dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953. By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals.... Read on and see all cereals from Malt-O-Meal
Malt-O-Meal With Spaceships
Comments About This Cereal
What do you think of Malt-O-Meal?
Overall Average Rating = 5 (out of 5)
The song in the original early 1960's animated ad was: "winners... warm up with MALT-O MEAL... WINNERS... WARM UP WITH MALT-O-MEAL".
Comment submitted: 6/9/2012 (#7962)
By Dmifgr (Team Breakfast Member)
|Cereal Rating (out of 5):|
I have been looking for a long time for an image (or to actually acquire) a Malt-O-Meal box from the late 1950s or early 1960s. This box had (as I remembered, from being a small boy at the time,) on the back of the box, a drawing of an owl standing next to a blank, yellow notebook page labeled "to do list"
As I recall, the back of the box was just that... You would fill in the lines on the "To-Do-List" with your days activities. As a boy, I always referred to this cereal as "birdie-cereal" because of that back.
Does anyone have an image of this box, or even better, on that they'd wish to sell?
Comment submitted: 12/28/2010 (#3483)