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About This Image:

Title: 1970 King Vitaman Ad

Submitted by Mr Breakfast on 9/20/2008

Comment from submitter:

This is an ad for Quaker's King Vitaman Cereal from 1971. It included a 7 cents off coupon and the text read like this:

"Here's important news for mothers from The Quaker Oats Company. A new pre-sweetened cereal that kids ready love. We call it King Vitaman. And every one-ounce serving of this remarkable product has 100% of the minimum daily adult requirements of vitamins and iron established by the U.S. Government. Is that something to cheer about? It is if nutrition is important to you. And it is, to us."