This organic cereal was described very simply on the box as a "fruit flavored cereal." It was very similar to Kellogg's Fruit Loops cereal in appearance, texture and taste.
Company Description: New Morning is a brand of U.S. Mills. In addition to their line of cereals, New Morning also produces graham crackers and cookies. The brand was started in 1978 by a farmer in Ashburnham, Massachusetts.... Read on and see all cereals from New Morning
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