This is the cherry, lemon and orange variety of Blast-Ems. There's also a chocolate variety. The Health Valley website (as of 2011) lists this cereal under the name Organic Extreme Fruit Rings, which is unusual because the words "fruit rings" don't appear on the front of the cereal box. Instead, the box describes its contents as a "natural fruit flavored cereal" and alternately as a "fortified organic whole grain cereal."
The first ingredient in the cereal is an organic whole grains blend consisting of whole grain yellow corn, whole wheat flour and whole oat flour.
This appears to be Health Valley's organic version of Kellogg's Froot Loops.
Company Description: Health Valley is a division of The Hain Celestial Group, the same corporation responsible for Arrowhead Mills and Breadshop cereals. In addition to cereals, the parent company also produces Celestial Seasonings teas, Rice Dream and Soy Dream non-dairy milk-like beverages and Casbah vegetarian mixes and side dishes... Read on and see all cereals from Health Valley
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