Cereal Project > Cereal Timeline > 1940 > Puffed Wheat Sparkies
Introduced in 1940
This cereal also came in a Puffed Rice Sparkies variety.
The most popular slogan for the cereal was "wheat shot from guns", referring to the process used to puff wheat. "Gun puffing" is a high pressure cooking method which causes the grains of wheat to quickly expand or "explode".
Why eat Puffed Wheat Sparkies?
Well, according to a 1941 magazine ad, "because (they) give my family a marvelous health bonus every day with (their) 'Vitamin Rain'!"
"Vitamin Rain" was described as "an actual shower of precious, healthful, protecting vitamins B, D and G - added to both Wheat and Rice Sparkies by 'Vitamin Rain'"
"Vitamin rain" was actually a clever way to describ who the cereal pieces were sprinkled with a vitamin solution as they traveled down the conveyor belt.
As for vitamin G, that's what they used to call riboflavin (vitamin B2) back in the day.
Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker
Sparkies Gold Detector Ring
Quaker Puffed Wheat Sparkies
1940 Vitamin Rain Sparkies Ad
Submitter: The Boss
1941 Sparkies Vitamin Rain Ad
Submitter: Mr Breakfast
Alan Ladd Wheat Sparkies Ad
Gregory Peck Sparkies Ad
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Comments About This Cereal
What do you think of Puffed Wheat Sparkies?
Overall Average Rating = 5 (out of 5)
By Kit Myers
|Cereal Rating (out of 5):|
I was born in Kent, Ohio, in 1936 and still live here. I grew up with Quaker Puffed Wheat (and rice, too) Sparkies and it was a delicious light and fluffy cereal. As I recall it came in a long cellophane bag, but I could be wrong about that. It sponsored a daytime radio serial in the early 1940s but I don't remember the name of it. Part of the advertisement was "Quaker Puffed Wheat Sparkies, The wheat that's shot from guns, The easy step to extra pep and boy the taste is swell. So here comes Quaker with a bang, bang, rat-a-tat-tat bang, bang." This was followed by the announcer saying, "Hello, gang." which led into the program. If anyone knows the program. my email is email@example.com.
Comment submitted: 1/4/2015 (#18311)
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