Cereal Project > Quaker > Smashed Berries (Cap'n Crunch)

Smashed Berries (Cap'n Crunch)
From: Quaker
Introduced in 2001

This cereal was criticized by a consumer advocacy group, The Center for Science in the Public Interest, in a 2003 report about marketing and advertising aimed at children.

The group inferred that Smashed Berries cereal encouraged kids to overeat because an ad in Nickelodeon magazine read, "Kids smashed 'em in the factory so you can fit more in your mouth." They also took a jab at the cereal, pointing out that Smashed Berries contained no real berries. Unfortunately, the 2003 report came out more than a year after Quaker stopped making the limited edition cereal.

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Cap'n Crunch & Friends Cereal Family

  • Additional Images
    2001 Smashed Berries Ad
    click to enlarge

    2001 Smashed Berries Ad

    Submitter: taxsquad
    Uploaded: 5/23/2011

    Additional details

    2001 Oops! Smashed Berries Box
    click to enlarge

    2001 Oops! Smashed Berries Box

    Submitter: leprican_katie
    Uploaded: 10/16/2008

    Additional details

    Comments About This Cereal
    What do you think of Smashed Berries (Cap'n Crunch)?
    By Bucksky11

    It looks basically like a berry flavored Quisp. I wish I could have tried some.

    Comment submitted: 9/18/2013 (#14123)

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