Cereal Project > Quaker > 100% Natural

100% Natural
From: Quaker
Introduced in 1972

This cereal was available in at least three varieties: Quaker 100% Natural Cereal With Raisin & Date, another that spotlighted honey and another that featured cinnamon.

A 1974 magazine ad described 100% Natural Cereal like this:

"The natural snack that tastes as good as an oatmeal cookie.

"What a terrific way to change your children's snacking habits. No artificial colors, flavors or preservatives. Just a mixture of 9 fresh fruits, nuts and grains sweetened with honey and brown sugar and toasted in a warm Quaker oven. The No. 1 natural cereal.

"Good-bye junk snacks. Hello Quaker Natural."

A 1985 television commercial said, "The typical cereal is a monotone of flakes. But Quaker 100% Natural is a whole symphony of taste."

In a 1989 TV commercial, actor Ed Begley, Jr. described the cereal like this:

"My mouth has a terrible time waking up in the morning. You know why? Most cereals bore it to sleep. But not Quaker Natural Cereal. My mouth gets a charge of whole grains, honey, almonds, raisins... a bunch of different textures... a blast of different tastes. That's reveille, man. My mouth will never get back to sleep. Once you taste Quaker Natural, everything else is just corn flakes."

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker

100% Natural Cereal Theater

Now Showing: 1985 Ad Block w/ 100% Natural

Comments About This Cereal
What do you think of 100% Natural?

Overall Average Rating = 5 (out of 5)

View all 15 comments for this cereal.

By Date Cashew

Wasn't there a version of this in the 1970s or early 80s that contained cashews and dates?

Comment submitted: 10/20/2019 (#24619)

By Great Crust

Cereal Rating (out of 5):

I used it for the crust on my cheese cake! Haven't found another granola cereal that even comes close! Bring it back!

Comment submitted: 2/11/2019 (#23939)

By Lynn

Cereal Rating (out of 5):

I really, really wish they would bring back 100% Natural Cereal. Nothing is even a close second to it. Nothing! Please bring it back!

Comment submitted: 2/5/2019 (#23914)

By Harv Cruncher

Cereal Rating (out of 5):

The original product is widely available in Canada as Quaker Harvest Crunch - in original and light versions. It is often on sale for $2.00 at stores like No Frills. It is on sale now at RCSS for $2.50. It is the same thing that was sold in the US in 1972 and is very popular. I don't see it in US stores but I do see a newer product called "granola" by Quaker. PepsiCo owns the Quaker line. They have a marketing plan in Canada that is different.

Comment submitted: 12/28/2018 (#23792)

By dexfx

Cereal Rating (out of 5):

This cereal was reborn as Quaker Harvest Crunch. Sans dates.

Comment submitted: 4/21/2017 (#21659)

By hokiegirl

Cereal Rating (out of 5):

This cereal made the BEST cookies ever!

Comment submitted: 2/4/2017 (#21353)

By esayer

Cereal Rating (out of 5):

The best. The Simply Granola they have out now is really close. I'd like to see the ingredients and how they compare!

Comment submitted: 12/7/2016 (#21109)

By Selims

Cereal Rating (out of 5):

Please share all the posted positive comments on your site as a petition to Quaker - to please return this product to consumers delight. Nothing else compares to 100% Natural Oats, honey & raisins. So many millennials have never eaten a big mac due to smarter diets, this cereal ranks as a very worthy product.

Comment submitted: 11/27/2016 (#21075)

By Gunther RT

Cereal Rating (out of 5):

My favorite cereal when I was able to find it! Please bring it back!

Comment submitted: 7/25/2016 (#20616)

By C.I.T.

Cereal Rating (out of 5):

Best cereal around. Wish they hadn't discontinued the original formula!

Comment submitted: 7/6/2016 (#20492)

View all 15 comments for this cereal.

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