Cereal Project > Quaker > Puffed Rice (Quaker)

Puffed Rice (Quaker)
From: Quaker
Introduced in 1909

  • The public first got a look at Quaker Puffed Rice at the St. Louis World's Fair of 1904, when eight bronze cannons exploded rice over the heads of a huge crowd. When rice kernels are heated under high pressure and exposed to steam, the kernels expand rapidly. You might even say they explode. The result is puffed rice.

Sales of Quaker Puffed Rice Cereal were fairly lackluster from the time they were created until 1913.

In 1913, an advertising man named Claude C. Hopkins was assigned to help create an ad campaign for the cereal. Hopkins toured the Quaker factories looking for ideas. When he realized that puffed rice was actually made by using puffing guns (flash pressurizing and heating the grain until it expands or explodes), he let the cereal's manufacturing process speak for itself.

Quaker Puffed Rice's new slogan, "The grains that are shot from guns", was a huge success. Sales of the cereal "shot" through the roof.

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In 1955, Quaker Puffed Rice and Quaker Puffed Wheat cereals offered one of the most popular cereal premiums of all time. In association with the Quaker-sponsored radio serial, The Challenge of the Yukon, cereal eaters were offered the chance to own "the deed to one square inch of Yukon land". Twenty-one million packages of the puffed cereals were sold, each containing a deed for a small piece of the Canadian territory.

Unfortunately for anyone holding a deed today, Quaker lost ownership of the land to the Canadian government because of the company's failure to pay $37.20 in property taxes. Fortunately, those deeds are worth more on eBay as memorabilia than they ever were on the property market.

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker


Additional Images
These are the most recent images. Click here to see all pictures for Puffed Rice (Quaker).

Classic Puffed Rice Box
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Classic Puffed Rice Box

Submitter: jeffrey
Uploaded: 2/8/2011

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Puffed Rice Police Whistle Box
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Puffed Rice Police Whistle Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Baseball Ticket Box
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Puffed Rice Baseball Ticket Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Sgt. Preston Picture Box
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Puffed Rice Sgt. Preston Picture Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Gabby Hayes Ring
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Puffed Rice Gabby Hayes Ring

Submitter: jeffrey
Uploaded: 11/4/2010

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Sgt.  Preston Puffed Rice
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Sgt. Preston Puffed Rice

Submitter: jeffrey
Uploaded: 11/4/2010

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Puffed Rice w/ Yukon Cards
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Puffed Rice w/ Yukon Cards

Submitter: jeffrey
Uploaded: 11/4/2010

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Pat Obrien Puffed Rice Ad
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Pat Obrien Puffed Rice Ad

Submitter: jeffrey
Uploaded: 10/27/2010

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Comments About This Cereal
What do you think of Puffed Rice (Quaker)?

Overall Average Rating = 5 (out of 5)

View all 51 comments for this cereal.


By Postman

Cereal Rating (out of 5):

I just bought some at Publix. Very good cereal.

Comment submitted: 10/9/2017 (#22322)



By Babbs

Cereal Rating (out of 5):

My mom used to drizzle melted butter on Puffed Rice for a night-time snack, like instead of popcorn. I loved it!

Comment submitted: 8/21/2017 (#22155)



By Ronknee

Cereal Rating (out of 5):

Puffed Rice is the best cereal. But where can I buy it in Holiday, Florida?

Comment submitted: 7/16/2017 (#22017)



By Typhoon

Cereal Rating (out of 5):

So crazy that I can't find it anywhere! Who carries it? It's an American classic. It would be the ultimate bummer if it gets discontinued.

Comment submitted: 1/17/2017 (#21264)



By Darrel

Cereal Rating (out of 5):

I can't find Quaker Puffed Rice in any local store. Why is that? I loved this cereal.

Comment submitted: 1/14/2017 (#21253)



By Riceman

Cereal Rating (out of 5):

My favorite cereal, but I cannot find anywhere in southern California. I'm on a no salt diet and Puffed Rice is the best. I'm not alone. Read all these reviews under Puff Rice. They have to bring it back to stores.

Comment submitted: 8/11/2016 (#20689)



Official Member: Team BreakfastBy Kasy69 (Team Breakfast Member)

Cereal Rating (out of 5):

I live in Dunnellon, Florida and I have been looking all over for Puffed Rice cereal. I can't find it anywhere. Please help.

Comment submitted: 4/29/2016 (#20239)



By Sugar-N-Spice

Cereal Rating (out of 5):

Great cereal. I have been eating it since I was a child. I find that the large chain supermarkets don't carry it. I found at a smaller localized chain in my area. They can't keep it on the shelf.

Comment submitted: 4/19/2016 (#20194)



Official Member: Team BreakfastBy Miner4 (Team Breakfast Member)

Cereal Rating (out of 5):

I always liked Puffed Rice and I still have an Adirondack chair my long gone Dad made from plans they offered in the 60's. Loved the 1812 Overture theme used as "The Cereal That is Shot From Guns". I see a Puffed Brown Rice in Bags, but not to my liking. Bring back something simple. Not all foods now days have to be Gilded Lilies.

Comment submitted: 1/30/2016 (#19916)



By bill1

Cereal Rating (out of 5):

I have enjoyed Quaker Puffed Rice for over 60 years. I agree with all these other comments. Please make it available.

Comment submitted: 1/27/2016 (#19904)



View all 51 comments for this cereal.

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