Cereal Project > Quaker > Puffed Rice (Quaker)

Puffed Rice (Quaker)
From: Quaker
Introduced in 1909

  • The public first got a look at Quaker Puffed Rice at the St. Louis World's Fair of 1904, when eight bronze cannons exploded rice over the heads of a huge crowd. When rice kernels are heated under high pressure and exposed to steam, the kernels expand rapidly. You might even say they explode. The result is puffed rice.

Sales of Quaker Puffed Rice Cereal were fairly lackluster from the time they were created until 1913.

In 1913, an advertising man named Claude C. Hopkins was assigned to help create an ad campaign for the cereal. Hopkins toured the Quaker factories looking for ideas. When he realized that puffed rice was actually made by using puffing guns (flash pressurizing and heating the grain until it expands or explodes), he let the cereal's manufacturing process speak for itself.

Quaker Puffed Rice's new slogan, "The grains that are shot from guns", was a huge success. Sales of the cereal "shot" through the roof.

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In 1955, Quaker Puffed Rice and Quaker Puffed Wheat cereals offered one of the most popular cereal premiums of all time. In association with the Quaker-sponsored radio serial, The Challenge of the Yukon, cereal eaters were offered the chance to own "the deed to one square inch of Yukon land". Twenty-one million packages of the puffed cereals were sold, each containing a deed for a small piece of the Canadian territory.

Unfortunately for anyone holding a deed today, Quaker lost ownership of the land to the Canadian government because of the company's failure to pay $37.20 in property taxes. Fortunately, those deeds are worth more on eBay as memorabilia than they ever were on the property market.

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker


Additional Images
These are the most recent images. Click here to see all pictures for Puffed Rice (Quaker).

Classic Puffed Rice Box
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Classic Puffed Rice Box

Submitter: jeffrey
Uploaded: 2/8/2011

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Puffed Rice Police Whistle Box
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Puffed Rice Police Whistle Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Baseball Ticket Box
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Puffed Rice Baseball Ticket Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Sgt. Preston Picture Box
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Puffed Rice Sgt. Preston Picture Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Gabby Hayes Ring
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Puffed Rice Gabby Hayes Ring

Submitter: jeffrey
Uploaded: 11/4/2010

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Sgt.  Preston Puffed Rice
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Sgt. Preston Puffed Rice

Submitter: jeffrey
Uploaded: 11/4/2010

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Puffed Rice w/ Yukon Cards
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Puffed Rice w/ Yukon Cards

Submitter: jeffrey
Uploaded: 11/4/2010

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Pat Obrien Puffed Rice Ad
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Pat Obrien Puffed Rice Ad

Submitter: jeffrey
Uploaded: 10/27/2010

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Comments About This Cereal
What do you think of Puffed Rice (Quaker)?

Overall Average Rating = 5 (out of 5)

View all 56 comments for this cereal.


By Postman

Cereal Rating (out of 5):

I buy the store brand at Food City. It's okay but not as good as Quaker Puffed Rice. I am going to ask my supermarkets to carry it. Delicious cereal.

Comment submitted: 10/12/2018 (#23591)



By KONG

Cereal Rating (out of 5):

PLEASE!!! Bring back Puffed Rice. So Good!

Comment submitted: 10/10/2018 (#23579)



By Lovely

Cereal Rating (out of 5):

I cannot find this product anywhere. I love Puffed Rice. Wish I could find out where to get it. I live in Mississauga Ontario Canada.

Comment submitted: 5/8/2018 (#23034)



By D.E.X.

Cereal Rating (out of 5):

So hard to find. What's going on? It was always in our house through the 70's and and the 80's. It was good as cereal with milk and sugar. Also good as a snack with melted butter drizzled over it.

Comment submitted: 12/14/2017 (#22520)



By Postman

Cereal Rating (out of 5):

I do not see it at Publix anymore.

Comment submitted: 11/10/2017 (#22414)



By Postman

Cereal Rating (out of 5):

I just bought some at Publix. Very good cereal.

Comment submitted: 10/9/2017 (#22322)



By Babbs

Cereal Rating (out of 5):

My mom used to drizzle melted butter on Puffed Rice for a night-time snack, like instead of popcorn. I loved it!

Comment submitted: 8/21/2017 (#22155)



By Ronknee

Cereal Rating (out of 5):

Puffed Rice is the best cereal. But where can I buy it in Holiday, Florida?

Comment submitted: 7/16/2017 (#22017)



By Typhoon

Cereal Rating (out of 5):

So crazy that I can't find it anywhere! Who carries it? It's an American classic. It would be the ultimate bummer if it gets discontinued.

Comment submitted: 1/17/2017 (#21264)



By Darrel

Cereal Rating (out of 5):

I can't find Quaker Puffed Rice in any local store. Why is that? I loved this cereal.

Comment submitted: 1/14/2017 (#21253)



View all 56 comments for this cereal.

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