Cereal Project > Quaker > Puffed Rice (Quaker)

Puffed Rice (Quaker)
From: Quaker
Introduced in 1909

  • The public first got a look at Quaker Puffed Rice at the St. Louis World's Fair of 1904, when eight bronze cannons exploded rice over the heads of a huge crowd. When rice kernels are heated under high pressure and exposed to steam, the kernels expand rapidly. You might even say they explode. The result is puffed rice.

Sales of Quaker Puffed Rice Cereal were fairly lackluster from the time they were created until 1913.

In 1913, an advertising man named Claude C. Hopkins was assigned to help create an ad campaign for the cereal. Hopkins toured the Quaker factories looking for ideas. When he realized that puffed rice was actually made by using puffing guns (flash pressurizing and heating the grain until it expands or explodes), he let the cereal's manufacturing process speak for itself.

Quaker Puffed Rice's new slogan, "The grains that are shot from guns", was a huge success. Sales of the cereal "shot" through the roof.

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In 1955, Quaker Puffed Rice and Quaker Puffed Wheat cereals offered one of the most popular cereal premiums of all time. In association with the Quaker-sponsored radio serial, The Challenge of the Yukon, cereal eaters were offered the chance to own "the deed to one square inch of Yukon land". Twenty-one million packages of the puffed cereals were sold, each containing a deed for a small piece of the Canadian territory.

Unfortunately for anyone holding a deed today, Quaker lost ownership of the land to the Canadian government because of the company's failure to pay $37.20 in property taxes. Fortunately, those deeds are worth more on eBay as memorabilia than they ever were on the property market.

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker


Additional Images
These are the most recent images. Click here to see all pictures for Puffed Rice (Quaker).

Classic Puffed Rice Box
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Classic Puffed Rice Box

Submitter: jeffrey
Uploaded: 2/8/2011

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Puffed Rice Police Whistle Box
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Puffed Rice Police Whistle Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Baseball Ticket Box
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Puffed Rice Baseball Ticket Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Sgt. Preston Picture Box
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Puffed Rice Sgt. Preston Picture Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Puffed Rice Gabby Hayes Ring
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Puffed Rice Gabby Hayes Ring

Submitter: jeffrey
Uploaded: 11/4/2010

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Sgt.  Preston Puffed Rice
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Sgt. Preston Puffed Rice

Submitter: jeffrey
Uploaded: 11/4/2010

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Puffed Rice w/ Yukon Cards
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Puffed Rice w/ Yukon Cards

Submitter: jeffrey
Uploaded: 11/4/2010

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Pat Obrien Puffed Rice Ad
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Pat Obrien Puffed Rice Ad

Submitter: jeffrey
Uploaded: 10/27/2010

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Comments About This Cereal
What do you think of Puffed Rice (Quaker)?

Overall Average Rating = 5 (out of 5)

View all 77 comments for this cereal.


By Judy

Cereal Rating (out of 5):

Please bring back my favorite cereal of all time. Want non-sugared breakfast - puffed rice. Need a midnight snack - butter browned puffed rice. Candy for grandkids - puffed rice bars. It's the cereal that gets me off the hook with the diabetic and heart doctors. In 70 years, I still can find no substitute. PLEASE BRING PUFFED RICE BACK!

Comment submitted: 5/14/2020 (#25161)



By Jans

Cereal Rating (out of 5):

Please Bring Puffed Rice Cereal Back!

Comment submitted: 4/28/2020 (#25105)



By BlueChristmas

Cereal Rating (out of 5):

Please bring back Puffed Rice Cereal. At Christmas, I am the fourth generation to make Puffed Rice Candy. Holidays just aren't the same without Puffed Rice Candy.

Comment submitted: 12/6/2019 (#24702)



By garry

Cereal Rating (out of 5):

BRING IT BACK... the last great cereal... try pan fry in butter... Great!

Comment submitted: 10/26/2019 (#24633)



By Lovely

Cereal Rating (out of 5):

Why in the world did Quaker discontinue Puffed Rice cereal. It is the best cereal. Please bring it back. Thank you. -Connie

Comment submitted: 9/22/2019 (#24538)



By Milford

Cereal Rating (out of 5):

I live in CT. Where can I buy Puffed Rice cereal?

Comment submitted: 9/12/2019 (#24498)



By MADDIE

Cereal Rating (out of 5):

Loved it as a kid and still love it today!

Comment submitted: 8/29/2019 (#24451)



By sassy

Cereal Rating (out of 5):

Puffed rice cereal is the only cereal I can eat as a snack. I am allergic to the wheat cereals and I'm diabetic so the sugar cereals are out as well. BRING BACK THE PUFFED RICE.

Comment submitted: 7/26/2019 (#24360)



By Terry

My Uncle Paul had open heart surgery in May. His favorite cereal is Puffed Rice. Wish it was still around for him.

Comment submitted: 7/17/2019 (#24333)



By B.B.

Cereal Rating (out of 5):

I just chatted with Quaker today too and expressed my dismay at the loss of Puffed Rice. I was told that my comments could be forwarded to Marketing but that they could give no indication that the cereal will be reinstated. Sad.

Comment submitted: 6/27/2019 (#24274)



View all 77 comments for this cereal.

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