Introduced in 2007
In 2007, Manischewitz introduced three cereals shortly before Passover: this product, Fruity Magic Cereal and Cocoa Magic Crunch.
Passover, also known as Pesach, is an eight day Jewish holiday that commemorates the exodus and freedom of the Israelites from Egypt. In 2007, Passover began on the 3rd of April and continued until the 9th of April.
According to Kosher Today - The Community Of Kosher Food & Beverage Professionals (3/6/07), the three new cereals "are formulated with potato starch rather than matzo meal to adhere to stricter dietary laws, making it available for a larger audience to enjoy. The Cocoa Magic Crunch and Fruity Magic cereal products include fun and exciting children's activities on the back panel. These two products also leverage the 'Magic Max' character created to help make kosher learning fun and simple."
Company Description: Manischewitz is the nation's largest manufacturer of processed kosher food products and the number one baker of matzo or unleavened bread in the world... Read on and see all cereals from Manischewitz
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