Cereal Project > Force > All Comments

All Comments For
Force Cereal
Average Rating = 5 (out of 5)

By Ricky

Rating (out of 5):

Best cereal ever, followed by Clusters. Now both are unfortunately no longer available. Grrrrrr!

Comment submitted: 6/28/2020 (#25328)

By miss force

Rating (out of 5):

Brought up with Force cereal. Only stopped eating it late 2009 as unable to get anymore. Wish could still get it.

Comment submitted: 6/19/2020 (#25298)

By Josie

Rating (out of 5):

Sunny Jim is the Uncle Sam of all cereals!

Comment submitted: 2/2/2020 (#24854)

By Sunny M

Rating (out of 5):

Never mind Star Wars, what about Star Trek? 'It's breakfast, Jim, but not as we know it.'

Comment submitted: 5/29/2018 (#23092)

By teresastokes56 (Team Breakfast Member)

Rating (out of 5):

It's great to see so many fellow Force-lovers here. My 90 year old father was brought up on it and misses it terribly, and so do I! Other wheat flakes are available but they are poor imitations and none has ever had the lightness and flavor of Force. I still use everyday their attractive wheat-ear knives, forks and spoons which we collected piece by piece in the 1970s when you could buy them if you sent off some packet tops. And that is all I have to remember it by. I wonder if the problem started when Weetabix and then the supermarket own brands started doing their own wheat flakes which were cheaper? They are nothing like as good as Force!

Comment submitted: 11/10/2017 (#22413)

By reen

Rating (out of 5):

Last made by Nestles in England about 2011-2012, now discontinued. Very low sales, but never advertised! The dolls were still on sale in 1997 for about three pounds and two packet tops.

Comment submitted: 9/28/2017 (#22275)

By the boat (Team Breakfast Member)

Rating (out of 5):

Bring it back now! It's a disgrace that they are taking away memories as well as quality. Shameful!

Comment submitted: 2/14/2017 (#21387)

By Danforce (Team Breakfast Member)

Rating (out of 5):

Force Flakes leave the rest behind. They are utterly delicious and wholesome. They must be brought back if a revolution is not to break out. Dan

Comment submitted: 12/13/2016 (#21125)

By Revelle

Rating (out of 5):

Please... somebody... bring back the best breakfast cereal ever! I am a Force lover!

Comment submitted: 10/14/2016 (#20951)

By Ray Gunn

Rating (out of 5):

Best breakfast cereal ever. Can somebody else please make the wheat flakes? It would be a winner.

Comment submitted: 9/22/2016 (#20853)

By Old Pit Prop

Rating (out of 5):

Love it... bring it back NOW!

Comment submitted: 5/23/2016 (#20344)

By luticus

Rating (out of 5):

Has always been a favorite of mine. I used to buy 3 boxes at a time, as TESCO only had it occasionally... now not at all. What has Nestle done removing our British breakfast cereals from our market place?

Comment submitted: 9/20/2015 (#19465)

By Larryis

Rating (out of 5):

They could advertise it with a Star Wars theme (May the Force be with you), It would be a winner. Ha. Ha.

Comment submitted: 7/8/2015 (#19206)

By Jules

Rating (out of 5):

Have you tried Grape-Nut Flakes which I think came out fairly recently. I think they are as good as Force used to be.

Comment submitted: 2/17/2015 (#18548)

By Gutted!

Rating (out of 5):

Trust Nestle to axe Force! Eaten it forever! No cereal gets close! All others full of choco and sugar, my kids were brought up on this cereal and still have there Sunny Jim soft dolls! Bad times!

Comment submitted: 11/1/2014 (#17932)

By wolfie

Rating (out of 5):

It was mine and my 15 year old daughters favorite. Typical of a big corporation to support the unhealthy brands.

Comment submitted: 8/15/2014 (#17505)

By Andy

Rating (out of 5):

Being vegan, these were one of just a few cereals I could eat - most being fortified with vitamins and minerals that may be animal in origin. I wrote to the UK manufacturers of Force, they replied saying that they'd stopped production as it was an expensive cereal to make for the amount of units they sold.

Comment submitted: 7/19/2014 (#17379)

By V. McT

Rating (out of 5):

I grew up loving this cereal and wondered why I couldn't find it on the super shelves anymore. They should be FORCED to bring it back. (Please excuse the pun.) But I do feel passionate about it. Love & Miss you xx

Comment submitted: 6/18/2014 (#17201)

By Credo

Rating (out of 5):

It was the only cereal I liked. All other cereals have too much sugar and salt. BRING IT BACK!

Comment submitted: 5/14/2014 (#17049)

By Joanne

Rating (out of 5):

Not only is it bad that they've axed a cereal I've always loved, but it's impossible to find anything remotely like it. It's frustrating that unlike other cereals such as Weetabix, Bran Flakes and Shreddies, none of the supermarkets make their own version of this one! Why? At least there would be some consolation! Hate when food companies axe perfectly good and long-standing products that many grew up with! Either that or they change the darn recipe!

Comment submitted: 4/1/2014 (#16555)

By Lauren

Rating (out of 5):

I'm only 19 and was introduced to Force by my father years back, and I LOVED IT. If Nestle put some advertising behind it for my generation to hear about it, we may not be in this dreadful situation. We have tried finding alternative wheat flakes but there is NOTHING out there. With no competition, why not fund Force? I can't see why Nestle would support terrible cereals like Cookie Crisp and not Force.

Comment submitted: 2/8/2014 (#15984)

By Ron B.

Rating (out of 5):

It's always been my favorite cereal. What I don't understand is why it had no competition and still disappeared.

Comment submitted: 2/5/2014 (#15948)

By bonjour

Why? I loved this cereal. Why was it discontinued? I don't eat cereal anymore. There is nothing out there like it. Please bring back the Force and advertise its simple tasty goodness. It could sell for another 100 years!

Comment submitted: 1/29/2014 (#15859)

By Devastated

Rating (out of 5):

Devastated that I can no longer buy this!

Comment submitted: 1/16/2014 (#15752)

By Simple Z. Best

Rating (out of 5):

I know Force has been discontinued but I still look at the cereal shelves in the hope it may be produced again. Best cereal going - no sugar, no berries, no chocolate just beautiful tasty flakes.

Comment submitted: 11/12/2013 (#15300)

By Manse203

Rating (out of 5):

I am another Force lover and am disgusted Nestle do not feel they can still offer this cereal as part of its product line. As another contributor stated, the least they could do is to sell off the brand so that its legion of fans could continue to enjoy Force as they have for generations. I also will be boycotting Nestle products!

Comment submitted: 11/1/2013 (#15237)

By Robert Taylor (Team Breakfast Member)

Rating (out of 5):

I demand the return of Force Flakes. A loss to civilization, what little is left.

Comment submitted: 10/26/2013 (#15213)

By Quincy

Rating (out of 5):

Best flake cereal ever produced. They should be ashamed of themselves for withdrawing it.

Comment submitted: 10/7/2013 (#14671)

By D.J.S.

Rating (out of 5):

This is the only cereal I really like. It's simple, tasty and NOT full of additives such as most of the products available now. Perhaps, it should have been advertised more!

Comment submitted: 8/22/2013 (#13376)

By So Disappointed

Rating (out of 5):

My mother found one pack in a supermarket Out in Oman. She's on her way back now with it. I'm not going to open it, I'm going to look every morning and pretend my cornflakes are Force and remember the taste. Shame on Nestle.

Comment submitted: 8/17/2013 (#13331)

By Sue45

Rating (out of 5):

The only cereal that is truly awesome - please bring it back.

Comment submitted: 8/4/2013 (#13065)

By JediKnight

Oh no! Our fabulous Force gone? Please bring back the Force, Nestle, before we are tempted to the Dark Side!

Comment submitted: 8/4/2013 (#13064)

By Spruggles

Rating (out of 5):

I search in vain for these wheat flakes! I've had them for breakfast since I was a lad. I havnn't had any luck as yet. But it seems I won't as they have discontinued them! Don't know who's decision this was but WHY? - G.W.B. (pensioner)

Comment submitted: 8/1/2013 (#13026)

By constable (Team Breakfast Member)

Rating (out of 5):

A unique, distinct and delightful cereal and always enjoyable whatever the time of day. I for one am very sad that it has vanished from the supermarket shelves. Let's hope it makes a comeback! - Keith

Comment submitted: 7/25/2013 (#12946)

By Sadyourgone

Rating (out of 5):

I add my voice to the people who want Force back in the shops. Bring it back!

Comment submitted: 7/22/2013 (#12900)

By SueV

Rating (out of 5):

I am missing this really tasty, amazing cereal so much. Nothing seems to be comparable and I am very disappointed that the supermarket shelves seem to be completely full of "rubbish" sweet tasting cereals only. Even independent "health food" stores do not stock anything to compare with Force Wheat Flakes. Please, someone, start to manufacture and supply these wonderful tasty flakes of goodness again. - Sue

Comment submitted: 7/1/2013 (#12604)

By Graham B.

Rating (out of 5):

Absolutely gutted to find out from this website that Nestle had discontinued production of this amazing cereal back in 2012. It has been my breakfast cereal for 60 years and I was wondering why is was proving to be more and more difficult to find in my local shops. Now I know! My last purchase was from an online store but even these options no longer exist. Surely an English producer could resurrect our 'Sunny Jim' and in the process make all these reviewers happy again. What a challenge!. NEVER MIND ABOUT CHEERIOS - SUGAR PUFFS AND SHREDDIES - Someone, please 'BRING BACK THE FORCE'. Submitted by Dave.

Comment submitted: 6/24/2013 (#12523)

By Bereft

Rating (out of 5):

My parents had a letter from Nestle telling them that it was going to be discontinued this year (after telling us last year that production would probably start again in 2013). We should start a petition to try and change out-of-touch Nestle managers' minds or maybe get a supermarket to produce it.

Comment submitted: 5/23/2013 (#12142)

By sPam

Rating (out of 5):

Horrified to discover that production has stopped - used to buy from independant health food shop which closed, but overjoyed to find local Waitrose stocked it. Last year, each time I asked why they had none in stock was told that there was a 'problem' but not what the problem was so have been hoping to see it again soon - in vain. I am mortified - I have also grown up with Force - still have a Sunny Jim rag doll and agree with most other comments that it was a brilliant cereal, not least because of the lower sugar content. Criminal that it wasn't advertised - it would surely have quickly become popular again with the right campaign. This is not just nostalgia!

Comment submitted: 5/21/2013 (#12131)

By Richard M2

Rating (out of 5):

When will Nestle recommence manufacture? It is a diabolical decision by some foreign pen-pushing bean-counter to interrupt the production of the only decent non over-sugared breakfast cereal. - RM aged 75

Comment submitted: 4/21/2013 (#11788)

By shawnbuck (Team Breakfast Member)

Rating (out of 5):

I absolutely agree. I've been eating this cereal ever since childhood (I'm now 55), and it's easily my favorite. Not too sweet, high in fiber, easy to eat and digest, and no artificial ingredients. When I heard that Nestle had discontinued Force (and subsequently closed the factory where it was produced) I e-mailed their customer relations department in August 2012 to register my disappointment. They sent me a letter (along with a #6 voucher) explaining that Force had been withdrawn due to "very low sales", but that they "hoped to bring it back in January 2013". This hasn't happened as yet. If they had invested even one tenth of the advertising budget it allocates to other brands such as Shreddies and Cheerios, I'm certain sales would have increased (how about a campaign using the 1970s disco hit "Can you feel the force?"). Instead they seemed happy to let Britain's longest-established cereal brand wither on the vine and die - which begs the question, why did they bother buying it from the previous owners AC Fincken? I still have 2 boxes of Force from a batch I bought in bulk from the 'my supermarket' website after I found out production had stopped - which I'm now using sparingly to conserve them. They've just passed their 'sell by' date, but still taste fine, and I'm willing to take the risk! If Nestle don't want a heritage brand such as Force in their portfolio, why don't they sell it to a smaller cereal manufacturer such as Mornflake or Jordan's who I'm sure would be able make a proper go of it?

Comment submitted: 4/17/2013 (#11707)

By Jay

Rating (out of 5):

My husband who died not long ago was actually called Jim after Force Flakes' Sunny Jim and we always had a packet in the house. Very upsetting not to be able to buy such a delicious & healthy cereal any more.

Comment submitted: 4/2/2013 (#11480)

By Sid-5

Rating (out of 5):

The late great, Nestle should be ashamed.

Comment submitted: 3/28/2013 (#11424)

By H. Oxford

Rating (out of 5):

This was a fantastic delicious cereal, but have noticed that all supermarkets have stopped stocking said item, be nice for just for once in a while one supermarket would think 'outside of the box' for a change and put some on the shelves.

Comment submitted: 3/25/2013 (#11374)

By Mo23

Rating (out of 5):

I agree with all the comments and would be delighted if Nestle would resurrect this wonderful cereal. There really is nothing to beat it. - Maureen

Comment submitted: 3/21/2013 (#11332)

By meldrew

Rating (out of 5):

If Nestle wanted to sell this cereal in an age where quality wholesome health foods are being actively promoted, they could easily have done a better marketing job. Perhaps another example of a multinational eliminating competition, however small, in favor of selling addictive high sugar / higher profit margin / tasteless ersatz sawdust. I would be interested to know whether the original manufacturing company was profitable before Nestle took them over. Greatly enjoyed the cereal over many decades and even until 2010 was able to buy the cereal in Bahrain where I lived. Dare I venture that another national treasure has been consigned to the scrap heap for the sake of commercial expediency.

Comment submitted: 3/10/2013 (#11178)

By Patricia

Rating (out of 5):

Absolutely agree with all the comments above. It is my husband's favourite cereal and today we travelled quite a few miles to an independent grocers who used to always stock Force - but the shelves were bare! I agree that a bit of advertising would have been a great help. We would love to see it brought back.

Comment submitted: 3/8/2013 (#11161)

By DavidJ

Rating (out of 5):

Force is unique we cannot find anything else like it. We noticed it had stopped last year as we used to eat it every day in the summer and have done for years. We have been trying to find a substitute but it has been impossible. We won't be buying any of Nestle's cereals after this.

Comment submitted: 3/8/2013 (#11160)

By Dave the Rave

Rating (out of 5):

So disappointed this cereal has been discontinued. I am diabetic and cannot tolerate most modern high-sugar cereals, but Force was just right. Miss it greatly.

Comment submitted: 2/28/2013 (#11070)

By ang

Rating (out of 5):

This was the best cereal on the market I grew up on this and remember telling my son about it. I was very excited that I found it again in Sainburys. My son went off to university so I didn't buy it for a while. After visiting Sainsburys in search of it without any joy, I'm very disappointed. I thought I would investigate and came across this site. I'm really sad. Why do all good things come to an end. I really hope Nestle brings them back. - Anj

Comment submitted: 2/23/2013 (#10992)

By Bill81

Rating (out of 5):

So sad - we loved it. Is there nothing we the Force lovers can do?

Comment submitted: 2/18/2013 (#10890)

By Sunny J

Rating (out of 5):

Another nail in the coffin for variety. Nestle must have bought Force with the long term intention of eliminating it. They did no advertising to support it so why acquire it other than to remove competition? If they don't think it is viable they should offer the brand for sale to someone who will try. Another conglomerate treading on the little people!

Comment submitted: 2/12/2013 (#10769)

By Mel.P

Rating (out of 5):

Always enjoyed Force for my breakfast but not had it for a while. Looked for it in Sainsbury today but no joy, now found this awful news... what to do now? Is it available from another producer or outlet?

Comment submitted: 2/7/2013 (#10660)

By Rick052

Rating (out of 5):

Just to repeat all the other comments. This is the best cereal of all. No other flakes even come close. Have to get Weetabix which is no substitute at all. Come on Nestle.

Comment submitted: 2/6/2013 (#10656)

By chrissylb (Team Breakfast Member)

Rating (out of 5):

I've emailed Nestle twice now about the disappearance of Force. In Nov 2012, they said they were planning to bring it back in Jan 2013 but I've just emailed again asking what is the current state of play and they've responded that they are stopping it permanently due to lack of demand. I'm devastated. Like the rest of you Force-loving people out there, I've been eating this wonderful cereal for years, having been introduced to it by my father and still have the Sunny Jim rag doll I sent up for as a child. My grandson also keeps asking me when will it come back? I told Nestle the "lack of demand" was because hardly anyone had heard of it - even the staff at Sainsburys where I used to get it. It had been moved to a different aisle on one occasion and when I asked where it was, no-one knew what I was talking about. When I eventually located it and showed it to two staff members, they were completely surprised and said they'd never seen it before. Come on Nestle, why don't you resurrect this greatly loved healthy cereal - re-launch it as a 'retro' cereal and ADVERTISE it for the first time! Let the Force remain with us! - By Chrissy

Comment submitted: 2/5/2013 (#10644)

By cerealsense

Rating (out of 5):

Serious cereal folk have lost a gold standard. Other bran flakes... hmmmm... no thanks.

Comment submitted: 2/4/2013 (#10633)

By jeweljimbo

Rating (out of 5):

Sainsburys was the last supermarket to stock it. Where did they have it? On the top shelf where you could just about reach it. Used to buy 2 packets a month. Now getting withdrawal symptoms. There is nothing on the market that resembles it. Nestle, what are you doing to bring it back.

Comment submitted: 2/3/2013 (#10621)


Rating (out of 5):

NESTLE must bring back this cereal. It's one of our oldest and best. I grew up eating this and was still eating it up to the time they stopped making it. They told me they were to reintroduce it in 2013. Have they changed their minds?

Comment submitted: 1/31/2013 (#10600)

By bsmbob

Rating (out of 5):

FORCE should now be used to bring this great cereal back! We are losing a brand leader but NESTLE has got to return it to the retail outlets!

Comment submitted: 1/29/2013 (#10581)

By Stevo (Team Breakfast Member)

Rating (out of 5):

I have just received a letter from Nestle that Force is to be discontinued permanently. Please write to Nestle/Cereal Partners to show them that Force is still wanted and how you love it! Write today, you never know, they might change their mind.

Comment submitted: 1/25/2013 (#10540)

By Stevo (Team Breakfast Member)

Rating (out of 5):

The best cereal I've had. I really hope it does come back this year. Just a little bit of marketing and it'd fly off the shelves. Owning the very first breakfast cereal really is a dream situation for Nestle. I really hope they do it proud. So tasty, great looking boxes over the years and a super mascot, it's all there!

Comment submitted: 1/22/2013 (#10502)

By J. Pawz

Rating (out of 5):

Absolutely gutted that I cannot have my favorite cereal. Surely there is enough support here to justify bringing it back.

Comment submitted: 1/21/2013 (#10486)

By aqmax (Team Breakfast Member)

Rating (out of 5):

What a shame! Force is a wonderful cereal, and one upon which I grew up. I had the rag doll, T. Towel, poster and the little bus with Force written on the side. Nestle, really should re-introduce it, as it is a healthy option, and even better suited to today's health conscious lifestyles. It is certainly one of their best cereals, and if they promoted it more, it would catch on, being nicer than Kellogg's Special K. The trouble with Nestle is that they do not have any real interest in the companies that they purchase, and it is we, the consumer, who are deprived of something we like!

Comment submitted: 1/16/2013 (#10400)

By benny3

Rating (out of 5):

Best cereal ever! Nestle at first said there would be a four week hold-up, then it was to be until January, then it was "discontinued permanently." Do you remember the jingle: "High o'r the fence leaps Sunny Jim: Force is the food that raises him". That can be rewritten: "Deep in the grave lies Sunny Jim; Nestle has quietly buried him".

Comment submitted: 1/12/2013 (#10355)

By perry (Team Breakfast Member)

Rating (out of 5):

The best cereal ever made! If there were poor sales, that would be because it has not been promoted for years.

Comment submitted: 1/7/2013 (#10316)

By ShirleyK

Rating (out of 5):

Just finished my last packet - kept it well sealed and it still tasted great. Nestle are a typical 'multinational' (Do they pay any UK Tax? - could somebody check). More interested in killing any competition than looking after consumers. - Shirley K.

Comment submitted: 12/26/2012 (#10232)

By davidsharpy (Team Breakfast Member)

Rating (out of 5):

Why, oh why - a great cereal lost with no thought for their customers. NESTLE should be ashamed. I loved my bowl of FORCE in the morning with Jersey milk. Yum yum. I had clumber spaniels and one of the greatest clumber a was called Sunny Jim. Think again NESTLE.

Comment submitted: 12/18/2012 (#10154)

By Big Col66

Rating (out of 5):

I agree with Maurice in the comments that this product is an excellent partner to Oats when making Muesli. My local Tesco had just started restocking when it was apparently discontinued, along with Sainsbury & Waitrose. As an old ex Nestle employee [sales] I guess it just didn't achieve the sales volumes to make it a viable stock product - and probably wasn't made directly by them [Cereal Partners?] But as an avid marketeer, there must be a market opportunity probably in the Health Food sector?

Comment submitted: 12/1/2012 (#10064)

By Bob51

Rating (out of 5):

Life will never be quite the same - Force was the tastiest & healthiest of all breakfast cereals. I used to have to travel nearly 40 miles to find an outlet (I usually bought 6 packets at a time) but it was worth it. Please resurrect it!

Comment submitted: 11/26/2012 (#10017)

By Old Campaigner

Why has Force disappeared? Very difficult to purchase at the best of times - used to find it in Waitrose but no other supermarket seemed to stock it. Another case of profits over everything else!

Comment submitted: 11/25/2012 (#10009)

By maurice (Team Breakfast Member)

Rating (out of 5):

Best possible base for muesli when mixed with oats. Cannot find any alternative. Crumbled Weetabix is too gungy. Rye, barley, etc. are too like oats (too grainy on their own). Even my local health food shop doesn't stock any kind of wheat flakes because of gluten allergies! There must be a market for a small health food company to make similar wheat flakes given all of the comments here.

Comment submitted: 11/19/2012 (#9968)

By Emily

Rating (out of 5):

Irreplaceable. I need this every day. I have been eating it for many years. I shall be 80 next month. Help!

Comment submitted: 11/14/2012 (#9877)

By Jean G.

Rating (out of 5):

Nothing compares to FORCE - please, please, please bring it back NOW.

Comment submitted: 11/5/2012 (#9819)

By TonyForce

Rating (out of 5):

Does anyone know anything that tastes like it? I have tried all the ones in my local supermarket (full of sugar, made for kids) but they are not a patch on Force. Bring it back. I am now boycotting all Nestle products until they do.

Comment submitted: 11/2/2012 (#9795)

By Henry T.

Rating (out of 5):

Absolutely distraught to discover that Force has been discontinued. Probably one of the oldest breakfast cereals known to man, very healthy, lovely taste, and no added 'extras'. Nestle should seriously revisit their decision, and possibly market Force in a better way, and certainly most people had never heard of it, but once tried loved it.

Comment submitted: 10/25/2012 (#9684)

By Barneybish

Rating (out of 5):

To discontinue the manufacture of Force Wheat Flakes is a marketing bombshell, it is a healthy and safe cereal product, unlike the sugar and salt loaded alternatives. My wife and myself have been avid consumers of Force Flakes for over sixty years, it has always been one of the most natural cereal products on the market!! Bring it back NESTLES to the market where it belongs.

Comment submitted: 10/22/2012 (#9617)

By Cereal Jedi

Rating (out of 5):

I discovered Force in August and now find it discontinued. The Force is certainly not with Nestle who are only interested in money. Let's get the recipe and start our own manufacture people. It can be done. We'll call it May the Force be with you - each day.

Comment submitted: 10/21/2012 (#9604)

By Forceful

Rating (out of 5):

So much better than all the strange colored and homogenized shapes of 'brands' they like to try and sell us. Bring back our healthy and unique tasting Force Flakes!

Comment submitted: 10/14/2012 (#9507)

By Christin

Rating (out of 5):

My husband 79 years old is extremely dismayed that we can no longer buy FORCE. He has been eaten it for 70 years. Please Nestle relaunch it.

Comment submitted: 10/11/2012 (#9431)

By JanetteC (Team Breakfast Member)

Rating (out of 5):

No other cereal compares to Force and for all the years I have been eating it, I have never stopped looking forward to starting my day with a generous bowl of these delicious flakes. I can't remember ever seeing it advertised so why doesn't Nestle re-launch it and make the effort to spread the word of how flavorsome and healthy it is. Will be sending an e-mail to Nestle and hope enough people will do the same to make an impression.

Comment submitted: 10/10/2012 (#9420)

By Aldo

Rating (out of 5):

FORCE is far and away better in taste than all other cereals - it is extremely flavorsome and is an excellent breakfast meal - bring it back ASAP, please!!! Alan Dawes, St Ives, Cambridgeshire.

Comment submitted: 10/5/2012 (#9351)

By Force-lover

Rating (out of 5):

Bring back Force! Apparently, Nestle has suggested that it may be back in 2013? Please email consumer.relations@cpuk.nestle.com to covey your views. I have been eating Force for nearly 40 years, my 2 year old son was enjoying it and my mother and grandmother have always eaten it for their breakfasts too. Please don't let a cereal that has been a favorite for so many people and for over a 100 years disappear - let Nestle know of your disappointment and put on the pressure to bring it back!

Comment submitted: 9/27/2012 (#9247)

By The Brigadier

Rating (out of 5):

This is the end of the world as we know it... I cannot begin the day without Force.

Comment submitted: 9/21/2012 (#9193)

By Arthur

Rating (out of 5):

I agree. We have been let down by the suspension of production of Force. Please bring it back.

Comment submitted: 9/6/2012 (#9051)

By kreydathree (Team Breakfast Member)

Rating (out of 5):

I totally agree with just about all of the comments made about Nestle's appalling ideas about "sales success dominated attitudes" to this one and only real cereal. It is the only normal cereal which diabetics can eat safely. None of the hundreds of other sweet things... "sugar coated honey frosted flakey" things are possible. We need - in fact the Nation needs - a safe cereal. FORCE! Like the Phil72, I have been eating Force for many many years. BRING IT BACK NESTLE... you should be more responsible to your customers... children's desires aren't the only ones and profit isn't the only "force" in life. Your good name is suffering! Sainsburys! Waitrose! Tesco! come on, use YOUR weight to help we lovers of FORCE. - Kreydathree

Comment submitted: 9/5/2012 (#9043)

By hodgepig

Rating (out of 5):

Just finished my last box. Devastated they're not being made any more. I've been eating these regularly for over 40 years and I'd hoped to still be eating them for many more. I've emailed Nestle to tell them so. Hopefully they'll see sense, but I doubt it. Force Flakes don't have enough salt, sugar and fat for them to be keen on marketing them.

Comment submitted: 9/4/2012 (#9032)

By Harlequin

Rating (out of 5):

I sent an e-mail to Nestle. They replied that they had discontinued Force Flakes due to lack of demand but said they might re-launch them next year. It surprises me that they never bothered to advertise this product, unlike Shreddies for which they seem to have a large budget.

Comment submitted: 8/29/2012 (#8945)

By bobbysey (Team Breakfast Member)

Rating (out of 5):

When something is this good, not stuffed full of salt and sugar and added vitamins with dubious health claims, why does it always come down to how much profit can be made? This was one of our last reasons for going to Sainsbury's. Surely we can get this rolling on the internet and get some sense back into the supply chain?

Comment submitted: 8/28/2012 (#8936)

By Andrew

Rating (out of 5):

My 90 year old father is so very upset - as am I - that Force has stopped production. He is yet to find a cereal that matches what he has eaten for breakfast for most of his life. Can Nestle be persuaded that they have made a bad decision here?

Comment submitted: 8/23/2012 (#8872)

By Big B GK

Rating (out of 5):

Been a Force eater for over 40 years. Used to live near the AC Fincken factory in Watford and enjoyed the aroma every week too. I can no longer buy Force in the nearest Sainsburys mega store. What is going on? Where is my breakfast cereal?

Comment submitted: 8/20/2012 (#8847)

By stanstheman (Team Breakfast Member)

Rating (out of 5):

There's an opportunity out there for someone to take over from Nestle and show them that they are not the only company that can make breakfast cereals. Sainsbury's used to have Wholewheat Miniflakes but stopped selling them 15 years ago but still use them in some mixtures. Time to start selling them again!

Comment submitted: 8/12/2012 (#8799)

By bringbackforce

Rating (out of 5):

Just discovered Force cereal production has been suspended probably for good. Heartbroken! My dad ate this cereal most of his life and introduced me to it at least 50 years ago. My husband and I have eaten it every day for the last 25 years. It's my daughter's favorite cereal for the last 30 years. I've got the shopping bag still and my dad used to have the rag doll. What can we do to bring it back? Maybe someone like Jordan's Mill could be approached to buy the recipe and start producing it.

Comment submitted: 8/3/2012 (#8702)


Rating (out of 5):

It appears our favorite cereal has disappeared for good. I have tried various outlets in South Essex to no avail. Seems Nestle has no scruples having bought out AC Fincken several years ago only to stop producing now... RIP.

Comment submitted: 7/19/2012 (#8543)

By Pete33

Rating (out of 5):

Sorry that Force has disappeared. Great brand. As usual typical big company attitude to a 'minority thing' - i.e. small sales let's dump it. They don't care about the people like us who love it. Let down by Sainsbury and sadly those we trust - Waitrose. - Pete

Comment submitted: 7/15/2012 (#8490)

By Phil72

Rating (out of 5):

I am over 70 and have been eating this cereal for most of my life - where has it gone? Breakfast will never be the same again. The grandsons are distraught.

Comment submitted: 7/5/2012 (#8308)

By Peppi

Rating (out of 5):

How can we buy this cereal? Here in Exeter, Devon we are unable to source it in any of the shops. Who can we go to?

Comment submitted: 6/28/2012 (#8209)

By jang

Rating (out of 5):

I have loved Force since I was little, delighted to discover it in my local Sainsbury's... until this week when they stopped selling it! Does Nestle still make it?

Comment submitted: 6/25/2012 (#8182)

By Mel

Rating (out of 5):

This was my favorite cereal. It was tasty, crunchy and made from wheat grown by British Farmers.

Comment submitted: 6/19/2011 (#5107)

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