Cereal Project > Kellogg's > Cinnamon Marshmallow Scooby-Doo

Cinnamon Marshmallow Scooby-Doo
From: Kellogg's
Introduced in 2002


This cereal was described on the front of the box as a "crispy, sweetened multi-grain bone-shaped cereal with marshmallow bits."

It was released in coordination with Cartoon Network who was airing reruns of the cartoon Scooby-Doo when the cereal came out. At that time, the popularity of Scooby Doo was at a relative high. A live-action Scooby Doo film debuted in theaters a few months before this cereal debuted in grocery stores.


Cinnamon Marshmallow Scooby-Doo Cereal Box (Front)


As part of this cereal's introduction, Kellogg's held an event in Branson, Missouri called the "Kellogg's Scooby-Doo Cereal Sound-Alike Challenge." Participants were asked to do their best Scooby-Doo voice impersonation while eating a mouthful of the new cereal. Hundreds of people took part. The winner was Jason Merrick of Cabot, Arkansas who won a year's supply of Cinnamon Marshmallow Scooby-Doo cereal.

In a press release about that event, dated August 27, 2002, Kellogg's described the cereal:

"Now available at supermarket and grocery stores nationwide, new Kellogg's Cinnamon Marshmallow Scooby-Doo Cereal brings the fun of Scooby-Doo and all the gang, including Fred, Daphne, Velma and Shaggy, to breakfast tables nationwide. Fortified with 12 vitamins and minerals, the cereal features crispy, sweetened cinnamon-flavored multi-grain bone-shaped cereal with marshmallow bits shaped like Shaggy, the Mystery Machine and the ghost. The cereal also includes fun Scooby-Doo games on the back of the box."


Cinnamon Marshmallow Scooby-Doo Cereal Box (Back)


The activity panel on the back of the introductory box was called "Searching For Shaggy". It was a monster-filled haunted house scene where you were meant to look for Shaggy hiding in 10 different places. Zoinks!

The first 9 ingredients listed on the nutrition panel were corn flour, sugar, marshmallow bits, whole oat flour, partially hydrogenated soybean oil, fructose, dextrose, salt and cinnamon.

Also see Kellogg's Scooby-Doo Berry Bones Cereal and their 2013 vanilla-flavored Scooby-Doo Cereal.


Click here to see all cereals from Kellogg's.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The TV Cereals Cereal Family
  • The Marshmallow Madness Cereal Family


  • Additional Images
    2002 Scooby-Doo Box (Better Pic)
    click to enlarge

    2002 Scooby-Doo Box (Better Pic)

    Submitter: jeffrey
    Uploaded: 11/29/2010

    Additional details


    2002 Scooby-Doo Cereal Box
    click to enlarge

    2002 Scooby-Doo Cereal Box

    Submitter: Mr Breakfast
    Uploaded: 10/15/2008

    Additional details


    Cinnamon Scooby-Doo Box
    click to enlarge

    Cinnamon Scooby-Doo Box

    Submitter: leprican_katie
    Uploaded: 6/22/2008

    Additional details





    Comments About This Cereal
    What do you think of Cinnamon Marshmallow Scooby-Doo?

    Overall Average Rating = 5 (out of 5)

    View all 98 comments for this cereal.


    Official Member: Team BreakfastBy matpasp11 (Team Breakfast Member)

    Cereal Rating (out of 5):

    For everyone willing to eat Cinnamon Marshmallow Scooby-Doo cereal again, look for the 'Bring Back Cinnamon Marshmallow Scooby Doo Cereal' petition on thepetitionsite.com.

    Comment submitted: 8/2/2016 (#20652)



    By Danton F.

    Cereal Rating (out of 5):

    I loved this cereal. I remember searching for it in the grocery bags when my parents came back from Walmart as a kid.

    Comment submitted: 1/21/2015 (#18412)



    By bigkidatheart12

    Cereal Rating (out of 5):

    Oh my... I just love these. I wish they still made these. Great childhood memories. I use to get 3 boxes at a time just for myself.

    Comment submitted: 1/14/2015 (#18369)



    By Djnuffsaid

    Cereal Rating (out of 5):

    In my opinion, this is Thee Best Cereal In The World! Wish I could still get it!

    Comment submitted: 12/26/2014 (#18263)



    By Dooby-doo

    Cereal Rating (out of 5):

    The new Kellogg's Cinnabon cereal reminds me of the old Scooby cereal. Good stuff... it's like bringing back childhood.

    Comment submitted: 8/24/2014 (#17550)



    By Janet

    Cereal Rating (out of 5):

    The old Scooby cinnamon cereal is by far one of the best childhood memories. I was very disappointed with the new vanilla cereal. The old one should definitely be back on the market.

    Comment submitted: 8/14/2014 (#17502)



    By Scotty

    Cereal Rating (out of 5):

    So sad they stopped selling this. Seriously one of the best cereals ever!

    Comment submitted: 7/19/2014 (#17378)



    By coty

    Cereal Rating (out of 5):

    I look for this cereal anytime I go to the grocery store. I'm always hoping they bring it back.

    Comment submitted: 7/11/2014 (#17325)



    By OldScoobRules

    Cereal Rating (out of 5):

    Please bring it back. It's the best ever! The new one sux. Take that one off the market! Bring the old one back!

    Comment submitted: 6/18/2014 (#17204)



    By P.L.E.A.S.E.

    Cereal Rating (out of 5):

    This is literally THE best cereal I have ever had! I used to eat it all the time and now I can't stop craving it! I really wish there was some way that I could buy it again... I would probably collapse in the middle of our supermarket if I saw it! Tears of joy would be streaming down my face! Please bring it back!

    Comment submitted: 3/27/2014 (#16512)



    View all 98 comments for this cereal.

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