Introduced in 1993
This cereal was described by the company as follows:
"Kellogg's 1993 contributions snapped, crackled, and popped with line extensions. Rice Krispies Treats Cereal duplicates the marshmallow and butter flavor of the famous Rice Krispies Neat recipe in ready-to-eat, presweetened clusters."
A voice-over from a 1994 TV commercial described the cereal like this:
"What does Kellogg's Rice Krispies Treats cereal have that other cereals don't? The taste of Rice Krispies Treats Squares... in a big way. When you eat Kellogg's Rice Krispies Treats cereal as part of your complete breakfast, you'll think you're eating Rice Krispies Treats... What a thought!"
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
Rice Krispies Treats Cereal Theater
Rice Krispies Treats Cereal has been reviewed on MrBreakfast.com.
Click here to read the review.
Title: Early Rice Krispies Treats Cereal Box
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Comments About This Cereal
What do you think of Rice Krispies Treats?
Overall Average Rating = 4 (out of 5)
By anickh (Team Breakfast Member)
I hope they never discontinue this heavenly cereal. @mel-mel: your cereal was probably expired. Any cereal gets rock hard when old. @squirrel: for blue Rice Krispies bowls, look on ebay. Just type in "blue Rice Krispies bowls" in the search. You'll find a ton.
Comment submitted: 3/18/2013 (#11284)
I loved Rice Krispies for as long as I can remember, but I want to know how I can get the blue Rice Krispies bowls from 1995.
Comment submitted: 7/27/2012 (#8619)
This is one of the best cereals of my time and I'm only 27 lol. I loved this cereal so much I think I'm going to write to Kellogg's and ask them to remake it in the the same Turquoise box. Greatly missed.
Comment submitted: 5/5/2012 (#7565)
By Sugar Rush
I have one word to say about this great cereal: yum-o! :P
Comment submitted: 10/3/2011 (#5404)
Whoa you guys must have sensitive teeth. Mom of 2 loves this cereal. I hide it so the kids can't get any. Oh well, they got all the others. One of the best cereals.
Comment submitted: 2/8/2011 (#3863)
Yeah my story is identical to the kid talking about the hard pieces in the cereal. I had 9 cavities filled within the last month & it has KILLED my mouth eating this. Have to let it sit in the milk but I am still scared. Chew cautiously. Great flavor though.
Comment submitted: 10/15/2010 (#3033)
By Mel Mel
I used to eat this cereal ALL the time as a child and now as an adult I saw it in the grocery store and had to get it! I got myself a box and made a bowl as soon as I got home. Well I don't ever recall having this problem before but there were SO MANY hard parts in it I literally had to make sure I didn't crack a tooth. Thinking it was just a one time thing and diving back in to enjoy another bite about 2 minutes later I chomp on something hard as a rock again thinking I better check my tooth again. Luckily, no damage.
I have had 5 more bowls out of this box since purchasing and I tell you I have bitten into rice krispy treats that were like biting into a rock. I am now scared to even try and finish this box as I everytime I bite into it I run to the mirror to make sure my tooth hasn't cracked or shattered!
I don't EVER recall biting into hard rock rice krispy treats when I ate this all the time as a child. Maybe the cereal is being made poorly now or sitting on the shelves of the grocery stores too long? Quite a shame as this was one of my favorite cereals of all time. Now I will pass on it and never be purchasing it again as my teeth take priority in this case!
Comment submitted: 9/20/2010 (#2882)
I crave this cereal whenever I am pregnant. I have to have it shipped up because nobody in AK carries it. SO glad it hasn't been retired;) Yummy delicious krispie marshmallowy-goodness.
Comment submitted: 5/11/2010 (#2099)
My sons just found out about rice krespies treat cereal. I can't keep enough on hand. I find them very expensive. Would you please send me some coupons. Bar code 038000924705. Thank you. lucille cusare 4875 n hemingway cir. margate,fl 33063
Comment submitted: 12/31/2009 (#1138)
This cereal is love! Consideration and observation of the consumer created this. Just don't go rushing in if you love cereal style marshmellows.
This cereal perfectly emulates the hottest treats of the time,.. home made marshmellow rice squares. There has been wageing between parents and children.. Children were stuffing themselves with the treats in place of breakfast, using the arguement that they were made of breakfast when parents tried to make them eat their cereal. This cereal came out years after this war started. This cereal was called for, though some parents were concerned.
When you get this cereal, do not expect a perfect replica of homemade Rice Krispies Squares/Bars/Treats. The clusters are no where as gooey as freshly made homemade.., they won't be warm, and many people cannot eat them dry. An important thing to consider is they have been drying out over time in a some times rice-dusty box/bag. So they are very dry. Here's the good thing though, they will moisten up in your milk and can slow down the soggy rate of the rice.
When you eat this cereal, you will get the taste of melting marshmellow. Even stray rice pieces may have a hint of marshmellow. Every bite is bound to have some hard parts, some crispy parts, and some soggy parts. The sogginess won't be all consumeing and will be easily forgiven. As the cereal soaks up milk the marshmellow activates and you do end up with reminder of soaking your homemade treats in milk.
I'm giving this a 5 out of 5. The cereal does it's job in replicating soaked treats. It managed to correct an eatting problem for children. It survived against being preceived as novelty ( or expected to be Limited Edition). It's nutricious, kids love it.. even with it lacking a Mascot most of the time.
I want to warn of a couple problems though. This is not the most healthy thing you can eat and to some it is addictive, so I would not suggest eating it daily. Treat this as a rare cereal, not a year round cereal. I also want to point out this cereal stays hard or crispy very well and may cut your mouth. Between the hardness and the stickyness this may cause problem for weak teeth or ones already experiencing problems. I would avoid giving this to toddlers and babies between the sugar, the addiction, the psoblity of cutting ones mouth, and problems they might encounter with developing and loose teeth.
Great as a sweet treat. Not so great for cereal year round.
Comment submitted: 10/26/2009 (#812)