Introduced in 1993
This cereal was described by the company as follows:
"Kellogg's 1993 contributions snapped, crackled, and popped with line extensions. Rice Krispies Treats Cereal duplicates the marshmallow and butter flavor of the famous Rice Krispies Neat recipe in ready-to-eat, presweetened clusters."
A voice-over from a 1994 TV commercial described the cereal like this:
"What does Kellogg's Rice Krispies Treats cereal have that other cereals don't? The taste of Rice Krispies Treats Squares... in a big way. When you eat Kellogg's Rice Krispies Treats cereal as part of your complete breakfast, you'll think you're eating Rice Krispies Treats... What a thought!"
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
Rice Krispies Treats Cereal Theater
Rice Krispies Treats Cereal has been reviewed on MrBreakfast.com.
Click here to read the review.
Title: Early Rice Krispies Treats Cereal Box
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Comments About This Cereal
What do you think of Rice Krispies Treats?
Overall Average Rating = 4 (out of 5)
View all 11 comments for this cereal.
By Not 2 Happy
It was July 29th 2013... I was craving Rice Krispies bars. I went to the store and got 2 boxes thinking the rest of the family may want me to make them some to. I was lucky because I opened and used one box to make mine and after making them I broke off a piece while they were cooling and bit on this strange thing in my mouth. I thought it was a tooth. I had just had a tooth pulled and thank God it didn't go up in that hole where the tooth was pulled. I took what I was waiting for (a tooth) out of my mouth and there was a hard piece of metal!
Comment submitted: 8/1/2013 (#13033)
By anickh (Team Breakfast Member)
I hope they never discontinue this heavenly cereal. @mel-mel: your cereal was probably expired. Any cereal gets rock hard when old. @squirrel: for blue Rice Krispies bowls, look on ebay. Just type in "blue Rice Krispies bowls" in the search. You'll find a ton.
Comment submitted: 3/18/2013 (#11284)
I loved Rice Krispies for as long as I can remember, but I want to know how I can get the blue Rice Krispies bowls from 1995.
Comment submitted: 7/27/2012 (#8619)
This is one of the best cereals of my time and I'm only 27 lol. I loved this cereal so much I think I'm going to write to Kellogg's and ask them to remake it in the the same Turquoise box. Greatly missed.
Comment submitted: 5/5/2012 (#7565)
By Sugar Rush
I have one word to say about this great cereal: yum-o! :P
Comment submitted: 10/3/2011 (#5404)
Whoa you guys must have sensitive teeth. Mom of 2 loves this cereal. I hide it so the kids can't get any. Oh well, they got all the others. One of the best cereals.
Comment submitted: 2/8/2011 (#3863)
Yeah my story is identical to the kid talking about the hard pieces in the cereal. I had 9 cavities filled within the last month & it has KILLED my mouth eating this. Have to let it sit in the milk but I am still scared. Chew cautiously. Great flavor though.
Comment submitted: 10/15/2010 (#3033)
By Mel Mel
I used to eat this cereal ALL the time as a child and now as an adult I saw it in the grocery store and had to get it! I got myself a box and made a bowl as soon as I got home. Well I don't ever recall having this problem before but there were SO MANY hard parts in it I literally had to make sure I didn't crack a tooth. Thinking it was just a one time thing and diving back in to enjoy another bite about 2 minutes later I chomp on something hard as a rock again thinking I better check my tooth again. Luckily, no damage.
I have had 5 more bowls out of this box since purchasing and I tell you I have bitten into rice krispy treats that were like biting into a rock. I am now scared to even try and finish this box as I everytime I bite into it I run to the mirror to make sure my tooth hasn't cracked or shattered!
I don't EVER recall biting into hard rock rice krispy treats when I ate this all the time as a child. Maybe the cereal is being made poorly now or sitting on the shelves of the grocery stores too long? Quite a shame as this was one of my favorite cereals of all time. Now I will pass on it and never be purchasing it again as my teeth take priority in this case!
Comment submitted: 9/20/2010 (#2882)
I crave this cereal whenever I am pregnant. I have to have it shipped up because nobody in AK carries it. SO glad it hasn't been retired;) Yummy delicious krispie marshmallowy-goodness.
Comment submitted: 5/11/2010 (#2099)
My sons just found out about rice krespies treat cereal. I can't keep enough on hand. I find them very expensive. Would you please send me some coupons. Bar code 038000924705. Thank you. lucille cusare 4875 n hemingway cir. margate,fl 33063
Comment submitted: 12/31/2009 (#1138)
View all 11 comments for this cereal.