New Morning is a brand of U.S. Mills. In addition to their line of cereals, New Morning also produces graham crackers and cookies. The brand was started in 1978 by a farmer in Ashburnham, Massachusetts. It was the the first cereal brand to introduce natural versions of popular mass-market children's cereals such as oat rings, fruit rings and chocolate puffs. U.S. Mills acquired the brand in 2000.
Other brands from U.S. Mills that can be found in the Mr Breakfast Cereal database include Uncle Sam Cereal, Erewhon and Skinner's.
New Morning Cereals:
For more about New Morning, visit their official website.