From: Kellogg's
Introduced in 1906

• In 1906, Kellogg's became the first cereal company to offer cereal premiums. Grocers were provided with copies of "The Funny Jungleland Moving Pictures Book" to be given to consumers who purchased 2 boxes of Kellogg's Corn Flakes. In 1909, the promotion was changed from an in-store give-away to a mail-in offer.
  
  
• In the early 1960's, Kellogg's promoted their Corn Flakes cereal with ads that featured corny puns. For instance: "What's the corniest state in the union? Corn-tucky". The company engaged radio stars Homer & Jethro to record a series of commercials which featured the catch phrase "Oooooh... that's corny!". Once the campaign made its way to televisions, "Oooooh... that's so corny" became a popular phrase to describe anything hackneyed and cliched.
  
  
• In 1907, Will Keith Kellogg promoted Kellogg's Corn Flakes with the Wink Day campaign. Ladies were encouraged to "wink a your grocer and see what you get". What the ladies got was a full-scale male prostitution ring that baffled police... joking... kidding... they got a box of Corn Flakes.

Developed by brothers, Dr. John Harvey Kellogg and Will Keith Kellogg, this cereal was first introduced as Sanitas Toasted Corn Flakes in 1898.

The cereal was an extension of the brothers' first great cereal innovation, the wheat flake, which they'd introduced as Granose Flakes a few years earlier.

Initial sales of Sanitas Toasted Corn Flakes were lackluster, thanks mostly to the fact the cereal turned rancid shortly after purchase. By 1902, the Kelloggs had reworked the recipe to overcome the spoilage problem. Sugar was also added to the flakes to boost the flavor (much to the dismay of Dr. John Kellogg who considered sugar an enemy to the human body). Sales of the reworked cereal shot through the roof.

In 1903, a large ad campaign was launched under the direction Will Keith Kellogg. The cereal's popularity continued to grow. In 1906, the Battle Creek Toasted Corn Flake Company was formed.

Will Keith eventually bought out most of his brother's share of the Corn Flakes Company and, in 1925, changed the name of the company to the Kellogg Company.


In 2010, Kellogg's Corn Flakes listed the following ingredients milled corn, sugar, malt flavoring, high fructose corn syrup, salt, iron, niacinamide, sodium ascorbate and ascorbic acid (vitamin c), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), vitamin a palmitate, folic acid, vitamin b12 and vitamin d. to maintain quality, bht is added to packaging.

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's

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Overall Average Rating = 5 (out of 5)

By T.B.

Cereal Rating (out of 5):

I love this cereal so much.

Comment submitted: 4/3/2013 (#11503)



By Ernie

Cereal Rating (out of 5):

The perfect breakfast cereal.

Comment submitted: 7/14/2012 (#8469)



By Drury

Cereal Rating (out of 5):

Noting like that first bowl from a newly-opened package. A classic.

Comment submitted: 5/13/2011 (#4832)



By peasoup

Cereal Rating (out of 5):

This is the best cereal I have ever had. Good job Kellogg :) Keep up the good work :)

Comment submitted: 3/23/2011 (#4186)



By Pounce

Sometimes simple is best. After not having simple cornflakes for some weeks, it's always great to have them again - so good with a teaspoon of sugar.

Comment submitted: 10/16/2009 (#748)

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