From: Little Crow Foods
Introduced in 1930
Promoted on the box as "The creamy hot cereal with the cocoa treat!", CoCo Wheats instant, chocolate-flavored cereal has been around since 1930. The cereal takes about 90 seconds to make in the microwave and not much longer on the stovetop.
According to the manufacturer's website, " Kids love the warm cocoa taste and moms love the fortified nutrition. CoCo Wheats is now enriched with calcium, something both kids and adults need for a healthy body."
CoCo Wheats is made with wheat farina and what the company calls "pure breakfast cocoa". It was available in 14-ounce and 28-ounce sizes as of 2007. Known premiums that came with this cereal include stick-on tattoos featuring 1930's Navy comic hero Don Winslow and a Wild West Singing Lariat. The instructions printed on the lariat spool stated, "Unwrap string.... whirl around head in a circle. Corkscrew, spiral, butterfly and many more tricks may be made."
Lyrics to the CoCo Wheats jingle:
CoCo Wheats, CoCo Wheats can't be beat
They're the creamy hot cereal with a cocoa treat
to be big and strong, have lots of fun!
eat Co-Co Whe-eats everyone!
Click here to see all cereals from Little Crow Foods.
This cereal belongs to the following Mr Breakfast Cereal Families:
CoCo Wheats Cereal Theater
Title: Coco-Wheats Radio Pitch Pipe
Title: Smiling Balloons Coco Wheats Box
Title: Coco Wheats Box, Ad & Premium
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of CoCo Wheats?
Overall Average Rating = 5 (out of 5)
View all 38 comments for this cereal.
By Swifty (Team Breakfast Member)
I have eaten Coco Wheats when I was a kid and every chance I get I will look for it. I live in Winchester, Kentucky now and cannot find it. It's like I am craving for it. JUST LOVE MY COCO WHEATS. Awesome hot cereal.
Comment submitted: 2/9/2015 (#18515)
By Bit Bland
I had it in the early-mid 60's and remember it as being on the bland side... needing a touch of Nesquik, Bosco or sugar. (I don't have a sweet tooth either)
Comment submitted: 1/30/2015 (#18455)
I found Coco Wheats on eBay and Amazon but it's expensive. They must be making them out of gold these days.
Comment submitted: 1/21/2015 (#18408)
You can still get it online through the new producer, MOMBrands.com, but the 28oz box is $5.30 per box, plus shipping. Just a bit high, even by today's standards. Walmart used to have them through their online grocery, but no longer.
Comment submitted: 1/15/2015 (#18373)
We can't find Coco Wheats in our local stores. Did they quit making them? We love this product. Please help us locate. Our local walmarts and Martins Food stores do not have this product. Please comment if you can help me.
Comment submitted: 11/15/2014 (#18026)
I moved to Italy for work and need Coco Wheats shipped to us! Family has been enjoying them for 40 years.
Comment submitted: 11/12/2014 (#18012)
Miss not being able to find here in Oregon. I grew up on it. My grandma used to make it when we went to visit in Kentucky. Yummy!
Comment submitted: 3/30/2014 (#16537)
CoCo Wheats... simply the best! Worth whatever quest you must go on to get them! Add peanut butter and buttered toast pieces and stir. Delish! You can do a product locator on the website to find them in your area. I've been eating them since I was a small child. I am 45 now and have 5 boxes in my pantry. I LOVE them!
Comment submitted: 9/23/2013 (#14292)
Coco Wheats were manufactured in my home town, so we could always find a box of them in the grocery store!
Comment submitted: 8/17/2013 (#13330)
By Dan D. Man
My wife introduced this cereal to me. This stuff is phenomenal. It is hard to find it though.
Comment submitted: 6/19/2013 (#12466)
View all 38 comments for this cereal.