From: Little Crow Foods
Introduced in 1930
Promoted on the box as "The creamy hot cereal with the cocoa treat!", CoCo Wheats instant, chocolate-flavored cereal has been around since 1930. The cereal takes about 90 seconds to make in the microwave and not much longer on the stovetop.
According to the manufacturer's website, " Kids love the warm cocoa taste and moms love the fortified nutrition. CoCo Wheats is now enriched with calcium, something both kids and adults need for a healthy body."
CoCo Wheats is made with wheat farina and what the company calls "pure breakfast cocoa". It was available in 14-ounce and 28-ounce sizes as of 2007. Known premiums that came with this cereal include stick-on tattoos featuring 1930's Navy comic hero Don Winslow and a Wild West Singing Lariat. The instructions printed on the lariat spool stated, "Unwrap string.... whirl around head in a circle. Corkscrew, spiral, butterfly and many more tricks may be made."
Lyrics to the CoCo Wheats jingle:
CoCo Wheats, CoCo Wheats can't be beat
They're the creamy hot cereal with a cocoa treat
to be big and strong, have lots of fun!
eat Co-Co Whe-eats everyone!
Click here to see all cereals from Little Crow Foods.
This cereal belongs to the following Mr Breakfast Cereal Families:
CoCo Wheats Cereal Theater
Title: Coco-Wheats Radio Pitch Pipe
Title: Smiling Balloons Coco Wheats Box
Title: Coco Wheats Box, Ad & Premium
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of CoCo Wheats?
Overall Average Rating = 5 (out of 5)
View all 32 comments for this cereal.
Miss not being able to find here in Oregon. I grew up on it. My grandma used to make it when we went to visit in Kentucky. Yummy!
Comment submitted: 3/30/2014 (#16537)
CoCo Wheats... simply the best! Worth whatever quest you must go on to get them! Add peanut butter and buttered toast pieces and stir. Delish! You can do a product locator on the website to find them in your area. I've been eating them since I was a small child. I am 45 now and have 5 boxes in my pantry. I LOVE them!
Comment submitted: 9/23/2013 (#14292)
Coco Wheats were manufactured in my home town, so we could always find a box of them in the grocery store!
Comment submitted: 8/17/2013 (#13330)
By Dan D. Man
My wife introduced this cereal to me. This stuff is phenomenal. It is hard to find it though.
Comment submitted: 6/19/2013 (#12466)
By 313NOtacoz4u (Team Breakfast Member)
Well, today was the first day I tried... and I love it!! @my empty canvas... your taste buds must be empty as well.
Comment submitted: 6/12/2013 (#12386)
By E. Sanders
I love Cocoa Wheat and was raised on it in West Virginia. Came to Balto and found it in Walmart.
Comment submitted: 3/23/2013 (#11361)
By Jersey girl76 (Team Breakfast Member)
My family absolutely love Cocoa Wheats. My Aunt used to bring them from WV back to Jersey. If you haven't tried it yet... After cooking "in milk" add peanut butter!! Oh Yeah, now that's pure love :)
Comment submitted: 3/18/2013 (#11300)
By CocoBob (Team Breakfast Member)
Best part of waking up in the winter was smelling the Coco Wheats my mother had waiting for us. Found out years later that Dad loved it too. In fact I'm on my last box from his house after he passed last June. He had four. I got two.
Comment submitted: 3/5/2013 (#11131)
Love this cereal. Grew up with this over 40 years ago, my kids loved it and today my grand-daughter, who also loves it was saddened by not being able to find it in the stores. I don't care what anybody says about it... this cereal rocks!
Comment submitted: 12/4/2012 (#10087)
It's a long time staple in our family - it's what we grew up liking so comments about no real COCOA are unimportant.
Comment submitted: 11/14/2012 (#9881)
View all 32 comments for this cereal.