Team
From: Nabisco
Introduced in 1963


This cereal was nicknamed on boxes as "the four grain energy cereal that powers the pros!" and "the crunchy four grain flake cereal." Team made the claim that it stayed crunchier in milk than the leading wheat, corn or oat flake.

The sentence "Team Flakes stays crunchier right to the bottom of the bowl" appeared prominently on multiple boxes.

The cereal was introduced as Team Flakes in 1963. In the early 70's, the word "flake" was removed from the large title on the box, although the cereal was still often referred to as Team Flakes in smaller text on the box. The cereal appears in the Cereal Project database with entries for both Team cereal and Team Flakes cereal.

Team cereal was described in detail on the back of a box in 1977:

"Four grains in every flake. That's why more and more people are switching to TEAM flakes.

"TEAM's four grains give you:

"GREAT TASTE. The taste of TEAM Flakes appeals to cereal lovers of all ages because each crunch flake is a delicious blend of four separate grains - rice, wheat, corn and oats. Together, those four grains give you a one-of-a-kind taste no other cereal can offer.

"NUTRITION. Cereals have long been recognized by nutritionists as an important part of a healthful diet. With each TEAM Flake you get the nutritional benefits of four cereal grains - rice, wheat, corn and oats. TEAM Flakes are also fortified with essential vitamins and iron.

"CHRUNCHINESS THAT LASTS. TEAM Flakes actually stay crunchy in milk longer than the leading wheat, corn or oat flake. That's because TEAM starts with wheat, corn and oats and then blends in lots of crispy rice for long lasting crunch. That's why TEAM Flakes stay crunchier right to the bottom of the bowl!

"Great Taste, Nutrition and Crunchiness that lasts to the bottom of the bowl."

In the late-70's, the word "flakes" began appearing with the title once more. Unfortunately, Team Cereal (aka Team Flakes Cereal) disappeared in the U.S. in the early 90's, shortly before Nabisco was acquired by Kraft.

In 2007, General Mills introduced Curves Whole Grain Crunch Cereal. Many hardcore fans of Team Flakes cereal say Curves is the closest cereal they've found in recent years to matching the flavor and texture of Team.


Click here to see all cereals from Nabisco.


Additional Images
1970 Team Cereal Magazine Ad
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1970 Team Cereal Magazine Ad

Submitter: Mr Breakfast
Uploaded: 3/4/2015

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Team Cereal Box
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Team Cereal Box

Submitter: jeffrey
Uploaded: 10/15/2010

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Team Flakes Spirited Advertisement
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Team Flakes Spirited Advertisement

Submitter: jeffrey
Uploaded: 8/29/2010

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1992 Canadian Team Cereal Box
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1992 Canadian Team Cereal Box

Submitter: Mr Breakfast
Uploaded: 3/23/2010

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1971 Team Cereal Box
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1971 Team Cereal Box

Submitter: sheckywo
Uploaded: 3/22/2010

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1972 Team Cereal Box
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1972 Team Cereal Box

Submitter: susan
Uploaded: 10/31/2008

Additional details





Comments About This Cereal
What do you think of Team?

Overall Average Rating = 5 (out of 5)

View all 50 comments for this cereal.


By A1 Team Fan

Cereal Rating (out of 5):

Team Flakes was such a great tasting cereal. WHY did Nabisco discontinue it? A lot of us want it back. It would go over great. It was my very favorite. They should bring it back for a limited time (advertise it to let us know). See how it goes.

Comment submitted: 10/25/2016 (#21000)



By Stevie

Cereal Rating (out of 5):

I wish they would bring it back! It was the best cereal I ever had.

Comment submitted: 10/21/2016 (#20984)



By Nazz-2

Cereal Rating (out of 5):

Best cereal EVER. Nothing today or ever compares to it. I have tried everything in an effort to find something comparable. Nothing. I hardly eat any cereal anymore since we lost this product. Bring it back and I'll buy it in bulk. My kids need to know what a great cereal tastes like.

Comment submitted: 5/2/2016 (#20243)



By Harry-6

Cereal Rating (out of 5):

Nabisco stopped making Team Flakes just as the multi-grain craze in America was starting, Duh? Talk about short sighted thinking. In my way of thinking, it is still better then any other choice. They don't even need to change the box art. Is anyone there listening?

Comment submitted: 3/17/2016 (#20071)



By Rick Stix

Cereal Rating (out of 5):

Bring it back. Please! Please, bring it back.

Comment submitted: 3/9/2016 (#20045)



Official Member: Team BreakfastBy TheoH (Team Breakfast Member)

Cereal Rating (out of 5):

Bring back TEAM for heaven's sake!

Comment submitted: 3/7/2016 (#20034)



By Cerealcrazy

Cereal Rating (out of 5):

I love just about every kind of cereal there is except chocolate ones. I still crave the unique flavor and texture of Team. There's just nothing quite like it, but I wish there was!

Comment submitted: 2/10/2016 (#19953)



By Cindy8

Cereal Rating (out of 5):

I loved this cereal and miss it so much!

Comment submitted: 9/28/2015 (#19498)



By Vince

Cereal Rating (out of 5):

I loved this cereal as a child - unique texture and flavor, without tons of sugar or artificial flavors - stayed somewhat crunchy (crispy rice embedded in the flakes) in milk. I'd buy again if Post could see their way to bringing it back. The only cereal that compared was Kellogg's Product 19.

Comment submitted: 3/11/2015 (#18721)



By Maggie Z.

Cereal Rating (out of 5):

We loved Team flakes and would like to see them in the stores again so we can enjoy it.

Comment submitted: 1/17/2015 (#18379)



View all 50 comments for this cereal.

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