Cereal Project > Quaker > Puffed Rice Sparkies

Puffed Rice Sparkies
From: Quaker
Introduced in 1940

  • During World War II, Sparkies cereal (via their sponsored radio program, Terry and the Pirates) offered kids the chance to have their names added to a microfilm list that was given to an actual B-25 bomber crew. The message on the list read, "Drop one on the Japs and Nazis for me!" The opportunity cost one box top.

This cereal also came in a Puffed Wheat Sparkies variety.

The most popular slogan for the cereal was "rice shot from guns", referring to the process used to puff rice. "Gun puffing" is a high pressure cooking method which causes the rice grains to quickly expand or "explode".

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker


Additional Images
Puffed Rice Sparkies - Front & Back
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Puffed Rice Sparkies - Front & Back

Submitter: jeffrey
Uploaded: 12/10/2010

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Gene Autry For Spakies
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Gene Autry For Spakies

Submitter: jeffrey
Uploaded: 11/8/2010

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Puffed Wheat Sparkies Advertisement
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Puffed Wheat Sparkies Advertisement

Submitter: jeffrey
Uploaded: 11/8/2010

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1941 Sparkies Cereal Advertisement
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1941 Sparkies Cereal Advertisement

Submitter: Mr Breakfast
Uploaded: 6/30/2008

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Jimmy Stewart Sparkies Ad
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Jimmy Stewart Sparkies Ad

Submitter: Heather_S
Uploaded: 6/12/2008

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Barbara Stanwyck Sparkies Ad
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Barbara Stanwyck Sparkies Ad

Submitter: radner
Uploaded: 4/29/2008

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Comments About This Cereal
What do you think of Puffed Rice Sparkies?

Overall Average Rating = 5 (out of 5)

By Joanie

Almost right on the jingle. I have it on tape. The last line is rat a tat tat, bang bang.

Comment submitted: 1/28/2019 (#23893)



By packrat

Cereal Rating (out of 5):

The cereal aisle is filled with junk. People buy a box of cereal for 2-3$ which is about 60-70% by weight sugar. At that price a 5 # bag of sugar would cost $7/lb or $35 for a 5 lb bag.

Comment submitted: 7/18/2018 (#23287)



By Khaki J.

Cereal Rating (out of 5):

Even though I haven't had it for many decades, I can say without question that it's still my favorite cereal.

Comment submitted: 4/16/2017 (#21634)



By Pegueen

I entered a contest, probably in the late 1940's. I had to write a jingle and the first prize was a a grand Lionel train set. There were also 500 pairs of roller skates as prizes which I wanted. I won the first prize. I wrote: Eating Sparkies is fun / cause it's shot from a gun / so to mother I'll say / double my dish today.

Comment submitted: 1/22/2016 (#19885)



By Cillia

I have an old 'Learn To Fly by Captain Sparks' from Sparkies Cereal. Cannot seem to find any more info about it. It says for 2 boxtops a child could have the training cockpit and the instruction book that I have.

Comment submitted: 10/3/2014 (#17773)



By Paul C.

Cereal Rating (out of 5):

Many, many years later, I still consider this my favorite cereal of all time.

Comment submitted: 8/16/2014 (#17511)



By Hal

Cereal Rating (out of 5):

It's still my favorite cereal. Never had it it when it was called Sparkies, but Puffed Rice with a little milk and sugar is the best.

Comment submitted: 8/11/2014 (#17485)



By forest

The cereal was okay but the theme song was bad.

Comment submitted: 2/29/2012 (#6649)



By Tina Scott

Cereal Rating (out of 5):

I found an old jingle for Puffed Rice Sparkies. It's from Thomas Sisi at thoughts.com and he says a couple of the words could be wrong. Anyways...

"Quaker Puffed Rice Sparkies,
Rice shot from a gun.
The family's favorite breakfast
Makes eating lots of fun.

"Quaker Puffed Rice Sparkies.
No better taste 'Do Tell!'
The extra step gives extra pep,
And, Boy, the taste is swell.

"Yes, here comes Quaker with a bang, bang.
Ruhd-dut-ee-dut, bang, bang."

Comment submitted: 8/11/2009 (#305)




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