Cereal Project > Kellogg's > Raisins Rice & Rye

Raisins Rice & Rye
From: Kellogg's
Introduced in 1980

A magazine advertisement introducing Kellogg's Raisin Rice & Rye in 1980 described the cereal like this:

"People of Raisin Persuasion! Introducing Kellogg's Raisin Rice & Rye

"People of raisin persuasion, we've got a whole new raisin cereal for you. Kellogg's Raisins Rice & Rye cereal.

"First, we blended the delicious taste of crunchy rice together with the satisfying taste of hearty rye into one incredibly flavorful flake. Then we added raisins! Raisins, raisins, raisins.

"People of raisin persuasion, awake and reach for your spoons. Make Kellogg's Raisins Rice & Rye a part of your nutritious breakfast. What a combination! For people of raisin persuasion."

1981 Raisins Rice & Rye Cereal Loch Ness TV Commercial

1981 Raisins Rice & Rye Commercial Transcript

[ Three Scottish men in kilts (including the guy who played Dr. Bombay on Bewitched) sit in a row boat on Loch Ness. They all hold cereal bowls. One of the men puts down a telescope. (For ease of reading, we've assigned names to the men who are nameless in the commercial.) ]

Dr. Bombay: By gosh...

Sully: By gum...

Grey Bead: By golly...

Dr. Bombay: Let's pour a little more of this cereal called Raisins Rice...

Grey Beard: And Rye!

Sully: The Loch Ness monster is not in sight, so let's do what's only right... and enjoy our bowls of Raisins...

[ The Loch Ness monster's head emerges from the water behind the boat. ]

Dr. Bombay: Rice!

Grey Bread: And Rye! By unanimous acclimation, I proclaim our fascination... and since Nessie is a (sounds like "fable sayer"), let's get back to...

[ It becomes apparent to the viewer that the row boat is actually situated on the back of the Loch Ness monster. ]

Dr. Bombay: Raisins!

Sully: Rice!

Grey Bead: And Rye!

Announcer: Part of this nutritious breakfast... Kellogg's remarkable threesome.

Raisins Rice & Rye Cereal In 1984 with Mr. Rogers

In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Raisins Rice & Rye cereal along with other discontinued favorites like Pac-Man Cereal, Donkey Kong Cereal and Buc-Wheats.

Click here to see all cereals from Kellogg's.

Comments About This Cereal
What do you think of Raisins Rice & Rye?

Overall Average Rating = 5 (out of 5)

View all 34 comments for this cereal.

By LisaMc

Cereal Rating (out of 5):

I agree with all these comments! This cereal is my all-time favorite as well. Maybe someone could start a petition and Kellogg's would begin producing it again. It was even good dry from the box, without milk. Kaboom is my next all-time favorite. Oh, the memories...

Comment submitted: 1/15/2016 (#19841)

By SpecK

Cereal Rating (out of 5):

RR&R was and will always be my favorite cereal. Nothing comes close. The Rye did give it a unique flavor and the flakes were more tender than a bran flake. I'm afraid I have turned to drinking rye whiskey to overcome the depression of this cereal walking out on me. Kellogg's? Please. Come back.

Comment submitted: 1/7/2016 (#19817)

By B. Bish

Cereal Rating (out of 5):

Probably my number one or two cereal of all time. I believe they had changed the color of the packaging toward the end of the time they made it. I figured this was why it finally got dropped... due to people not seeing the dark red box and opting for other cereals. The taste was really good. Better then plain raisin bran. Too bad they do not make this anymore.

Comment submitted: 2/3/2015 (#18478)

By Big B.

Cereal Rating (out of 5):

If I'd had any idea that they were going to discontinue it, I'd have bought several cases. There was nothing like it!

Comment submitted: 1/20/2015 (#18404)

By Disheartening

Cereal Rating (out of 5):

I loved this cereal. Just thought I couldn't find it. This is really disheartening when one of my favorite things is no longer available.

Comment submitted: 11/16/2014 (#18032)

By Ryan70

Cereal Rating (out of 5):

This was my favorite cereal growing up! I wish I could still get it. :(

Comment submitted: 8/12/2014 (#17492)

Official Member: Team BreakfastBy elwoodblues1969 (Team Breakfast Member)

Cereal Rating (out of 5):

I concur... Raisins,Rice & Rye is one of my favorite cereals of all time! I daydream about it, I dream about it, I fantasize about it coming back to the market! Obviously, going by the several positive comments here, this cereal is in high demand after all of these years and Kellogg's doesn't give a hoot... Thanks Kellogg's!

Comment submitted: 7/10/2014 (#17317)

By ChrisfromIowa

Cereal Rating (out of 5):

Loved RR&R... I mean I'm looking it up online this many years later. I like Raisin Nut Bran and a couple of others, but the rye in the flakes had a really unique flavor. I wonder if you could reproduce these. Any ideas out there?

Comment submitted: 5/18/2014 (#17065)

By dstromberg

Cereal Rating (out of 5):

I miss Raisins, Rice and Rye!

Comment submitted: 4/4/2014 (#16595)

By Gollek

Cereal Rating (out of 5):

I loved this cereal - too bad it was cut. BTW - "Dr. Bombay" is played by the character actor Bernard Fox who also played Colonel Crittendon on Hogan's Heroes.

Comment submitted: 3/10/2014 (#16321)

View all 34 comments for this cereal.

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