Introduced in 1980
A magazine advertisement introducing Kellogg's Raisin Rice & Rye in 1980 described the cereal like this:
"People of Raisin Persuasion! Introducing Kellogg's Raisin Rice & Rye
"People of raisin persuasion, we've got a whole new raisin cereal for you. Kellogg's Raisins Rice & Rye cereal.
"First, we blended the delicious taste of crunchy rice together with the satisfying taste of hearty rye into one incredibly flavorful flake. Then we added raisins! Raisins, raisins, raisins.
"People of raisin persuasion, awake and reach for your spoons. Make Kellogg's Raisins Rice & Rye a part of your nutritious breakfast. What a combination! For people of raisin persuasion."
1981 Raisins Rice & Rye Commercial Transcript
[ Three Scottish men in kilts (including the guy who played Dr. Bombay on Bewitched) sit in a row boat on Loch Ness. They all hold cereal bowls. One of the men puts down a telescope. (For ease of reading, we've assigned names to the men who are nameless in the commercial.) ]
Dr. Bombay: By gosh...
Sully: By gum...
Grey Bead: By golly...
Dr. Bombay: Let's pour a little more of this cereal called Raisins Rice...
Grey Beard: And Rye!
Sully: The Loch Ness monster is not in sight, so let's do what's only right... and enjoy our bowls of Raisins...
[ The Loch Ness monster's head emerges from the water behind the boat. ]
Dr. Bombay: Rice!
Grey Bread: And Rye! By unanimous acclimation, I proclaim our fascination... and since Nessie is a (sounds like "fable sayer"), let's get back to...
[ It becomes apparent to the viewer that the row boat is actually situated on the back of the Loch Ness monster. ]
Dr. Bombay: Raisins!
Grey Bead: And Rye!
Announcer: Part of this nutritious breakfast... Kellogg's remarkable threesome.
In a 1984 episode (#1529) of Mr. Rogers' Neighborhood, Mr. Rogers takes a trip down the cereal aisle where you can see Raisins Rice & Rye cereal along with other discontinued favorites like Pac-Man Cereal, Donkey Kong Cereal and Buc-Wheats.
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Comments About This Cereal
What do you think of Raisins Rice & Rye?
Overall Average Rating = 5 (out of 5)
View all 31 comments for this cereal.
By Big B.
If I'd had any idea that they were going to discontinue it, I'd have bought several cases. There was nothing like it!
Comment submitted: 1/20/2015 (#18404)
I loved this cereal. Just thought I couldn't find it. This is really disheartening when one of my favorite things is no longer available.
Comment submitted: 11/16/2014 (#18032)
This was my favorite cereal growing up! I wish I could still get it. :(
Comment submitted: 8/12/2014 (#17492)
By elwoodblues1969 (Team Breakfast Member)
I concur... Raisins,Rice & Rye is one of my favorite cereals of all time! I daydream about it, I dream about it, I fantasize about it coming back to the market! Obviously, going by the several positive comments here, this cereal is in high demand after all of these years and Kellogg's doesn't give a hoot... Thanks Kellogg's!
Comment submitted: 7/10/2014 (#17317)
Loved RR&R... I mean I'm looking it up online this many years later. I like Raisin Nut Bran and a couple of others, but the rye in the flakes had a really unique flavor. I wonder if you could reproduce these. Any ideas out there?
Comment submitted: 5/18/2014 (#17065)
I miss Raisins, Rice and Rye!
Comment submitted: 4/4/2014 (#16595)
I loved this cereal - too bad it was cut. BTW - "Dr. Bombay" is played by the character actor Bernard Fox who also played Colonel Crittendon on Hogan's Heroes.
Comment submitted: 3/10/2014 (#16321)
I'd definitely buy it if it was available again.
Comment submitted: 1/17/2014 (#15761)
This cereal was so good that some days I also ate it for dinner. I wish Kellogg's would bring it back. I also would buy a case.
Comment submitted: 1/13/2014 (#15725)
I ate this cereal in the 80s as well, when I was in my twenties. Then, suddenly, it disappeared. I've tried to find it on various websites that carry discontinued or limited products with no luck. Kellogg's should definitely bring it back. I would buy a case as well!
Comment submitted: 12/3/2013 (#15448)
View all 31 comments for this cereal.