Cereal Project > Kellogg's > Razzle Dazzle Rice Krispies

Razzle Dazzle Rice Krispies
From: Kellogg's
Introduced in 1997


"Razzles Kids With Great Taste... Dazzles Moms With Wholesome Nutrition" - From a 1998 magazine advertisement.

Razzle Dazzle Rice Krispies were so colorful that Snap!, Crackle! and Pop! had to wear sunglasses on the front of the box. The taste was said to be similar to traditional Rice Krispies - maybe slightly sweeter. The cereal was described on boxes as a "toasted rice cereal with lightly sweetened taste."


Razzle Dazzle Rice Krispies

Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's



Comments About This Cereal
What do you think of Razzle Dazzle Rice Krispies?

Overall Average Rating = 5 (out of 5)

View all 37 comments for this cereal.


By Pish Posh

Cereal Rating (out of 5):

My absolutely favorite cereal! I keep going through the cereal aisles of my nearby stores hoping that I will find it again some day.

Comment submitted: 4/23/2015 (#18937)



By Trixie-2

Cereal Rating (out of 5):

I miss this cereal. Once I tried it, it was my favorite and I haven't found a replacement since. Please bring it back.

Comment submitted: 3/21/2015 (#18776)



By Miss Dazzle

Cereal Rating (out of 5):

Best cereal ever. Plain Rice Krispies are boring. I miss the Razzle Dazzle. Bring it back please!

Comment submitted: 2/10/2015 (#18522)



By L. Singleton

Cereal Rating (out of 5):

This was one of the best cereals I ever had as a kid. I wish Kellogg's would bring this back in 2015.

Comment submitted: 12/27/2014 (#18267)



By N.L.W.

Cereal Rating (out of 5):

Bring them back! Even for special edition, they would fly off the shelves!

Comment submitted: 12/8/2014 (#18140)



By beef boy

Cereal Rating (out of 5):

This cereal rocks!

Comment submitted: 12/7/2014 (#18126)



By jamie

Cereal Rating (out of 5):

When they discontinued this, I was a kid and I wrote them a letter asking them to bring it back. All I got were lousy stickers.

Comment submitted: 5/7/2014 (#17028)



By dazzled raz

Cereal Rating (out of 5):

Best cereal ever... no need to add sugar.

Comment submitted: 4/24/2014 (#16979)



By Whit

Cereal Rating (out of 5):

I miss this cereal so much. Now, I have to use my imagination and add spoons of sugar to the original Rice Krispies which isn't the same at all. Please bring the Razzle Dazzle Rice Krispies back!

Comment submitted: 2/9/2014 (#15992)



Official Member: Team BreakfastBy hahardy (Team Breakfast Member)

Cereal Rating (out of 5):

Please bring this cereal back. The best in the world. Loved them!

Comment submitted: 7/7/2013 (#12688)



View all 37 comments for this cereal.

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