Cereal Project > Quaker > Cap'n Crunch

Cap'n Crunch
From: Quaker
Introduced in 1963

  • Cap'n Crunch's full name is Horatio Q. Crunch. The character was created before the cereal (circa 1963) in response to a survey that indicated that children disliked soggy cereal.


  • In 1985, Cap'n Crunch disappeared from boxes of Cap'n Crunch cereal leaving a question mark and an empty silhouette in his place. The "Where's The Cap'n?" campaign encourage kids to decipher his whereabouts through clues on the back of the box. In December of 1985, it was revealed the the Cap'n had been hanging out in the Milky Way. Quaker repeated the campaign in 2000 which resulted in a temporary new cereal, Mystery Crunch.

Cap'n Crunch was created in response to early 1960's market research that revealed kids under 10 preferred crunchy foods to soggy foods.

Attempting to create a cereal that would satisfy crunch lovers, Quaker created a corn and oat cereal with a pillow-shape and a butterscotch-tinged sugar coating. The cereal didn't have a name, but it had what the company was looking for... crunch.

To name the cereal, Quaker turned Compton Advertising, a firm that was considered hot at the time, in no small part due to innovative campaigns they'd created for Tide detergent. The company came up with the idea to give the cereal and its mascot the same name... something that would push "crunch"... and Cap'n Crunch was born.

To put a face with the idea, Quaker hired Jay Ward Production, an animation company most famous for creating the characters Rocky and Bullwinkle. To put a voice with their new Cap'n Crunch character, Jay Ward hired Daws Butler, a voice actor who'd also provided the voice for Yogi Bear and Huckleberry Hound.

In 1963, the first Cap'n Crunch commercial aired nationally. The cereal was an instant hit. Within two years of it's introduction, it'd become the 9th best-selling cereal in America.

Almost 50 year later, the blue-suited captain with a "C" on his hat still appears on boxes of Cap'n Crunch cereal. At least 25 spin-off cereals have been created between 1963 and 2008 - some more successful than other, but everyone featured Cap'n Crunch as a character on the box (except for Mystery Crunch and few boxes during campaigns where kid's were supposed to guess why the Cap'n wasn't on the box).


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This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Cap'n Crunch & Friends Cereal Family

  • Featuring:


    Cap'n Crunch
    Cap'n Crunch

    Cap'n Crunch has some enemies. When Cap'n Crunch cereal was first introduced, his foe was an animated, barefoot pirate named Jean LaFoote.

    In the 80's, a live-action LaFoote played by an actor in a false mustache would try to sneak Cap'n Crunch cereal from unwitting kids.

    Crunch has also been seen battling The Soggies, blobs that have the power to make cereal soggy.



    Cap'n Crunch Cereal Theater



    Now Showing: 1983 Cap'n Crunch Commercial


    Additional Images
    These are the most recent images. Click here to see all pictures for Cap'n Crunch.

    2000 Where's The Cap'n Ad
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    2000 Where's The Cap'n Ad

    Submitter: taxsquad
    Uploaded: 5/23/2011

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    Where's The Cap'n Magazine Ad
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    Where's The Cap'n Magazine Ad

    Submitter: taxsquad
    Uploaded: 5/23/2011

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    Cap'n Crunch Cereal Ad From 2000
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    Cap'n Crunch Cereal Ad From 2000

    Submitter: taxsquad
    Uploaded: 5/23/2011

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    1998 Cap'n Crunch Ad
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    1998 Cap'n Crunch Ad

    Submitter: taxsquad
    Uploaded: 5/23/2011

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    2000 Cap'n Crunch CD Game Ad
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    2000 Cap'n Crunch CD Game Ad

    Submitter: taxsquad
    Uploaded: 5/23/2011

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    Crunch Money And Wallet
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    Crunch Money And Wallet

    Submitter: jeffrey
    Uploaded: 2/9/2011

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    1992 Cap'n Crunch Glow Kit Box
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    1992 Cap'n Crunch Glow Kit Box

    Submitter: jeffrey
    Uploaded: 1/27/2011

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    1971 Cap'n Crunch Willy Wonka Box
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    1971 Cap'n Crunch Willy Wonka Box

    Submitter: jeffrey
    Uploaded: 12/10/2010

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    There's More Pictures! See all images for Cap'n Crunch cereal




    Comments About This Cereal
    What do you think of Cap'n Crunch?

    Overall Average Rating = 4 (out of 5)

    View all 46 comments for this cereal.


    By Joe

    Cereal Rating (out of 5):

    Classic, great cereal, but you have to let it soak in milk for ten minutes prior to eating. Otherwise, you'll tear to shreds the roof of your mouth!

    Comment submitted: 5/19/2015 (#19033)



    Official Member: Team BreakfastBy Mooderator (Team Breakfast Member)

    Cereal Rating (out of 5):

    The cereal is fine, but I don't like the new shading of the Cap'n Crunch cereal. Ever since the Roger Rabbit movie, animators/cartoonist have felt the need to make 2d characters look 3d and (in my book) it has a 0.0% success rate.

    Comment submitted: 4/8/2015 (#18857)



    By Captain Lover

    Cereal Rating (out of 5):

    I love Cap'n Crunch. More people on this earth love it than hate it. How could some of these commenters hate it? It's perfect.

    Comment submitted: 3/10/2015 (#18712)



    Official Member: Team BreakfastBy Yumarama (Team Breakfast Member)

    Cereal Rating (out of 5):

    This one goes back to the mid 60's in our house. It was an occasional purchase and I recall my brother insisted he get a box of Peanut Butter Cap'n Crunch which he had as his own. I liked the flavor of this cereal and the texture was interesting. And it did stay crunchy, even in milk. ("Even"? What else did people pour on it?) I will also admit that once in a very odd blue moon I have been known to binge out on a box over a couple of days. Not the healthiest diet but it happens only every few years. Cap'n Crunch or Froot Loops. There are worse things one could binge on, right?

    Comment submitted: 11/3/2014 (#17954)



    By momma

    Have the pieces in Cap'n Crunch gotten smaller?

    Comment submitted: 6/27/2014 (#17260)



    Official Member: Team BreakfastBy j3px1 (Team Breakfast Member)

    Cereal Rating (out of 5):

    I might eat this if there's nothing else to eat, or in ice cream... but, sadly that's it.

    Comment submitted: 3/5/2014 (#16263)



    By Lyfe24

    Cereal Rating (out of 5):

    You would think with as much money as they've racked in over the years that they could at least change the back of the box more often. I'm gettin' tired of lookin' at these same kids holdin' up signs.

    Comment submitted: 2/22/2014 (#16135)



    By drury

    For those who find it too sweet, you might try mixing it with bran flakes. Works for me. I love this cereal!

    Comment submitted: 6/16/2013 (#12422)



    By Mr. Happypants

    Cereal Rating (out of 5):

    I actually love mixing my Cap'n Crunch in with ice cream!

    Comment submitted: 5/12/2013 (#12009)



    Official Member: Team BreakfastBy Alexapoda (Team Breakfast Member)

    Cereal Rating (out of 5):

    Most sweet cereals are tolerable, but oh GAWD is this one sweet. I can barely eat it. The first bite or so is okay, but after that... The combination of a mouth rubbed raw and the sweetness leaves a bad taste in my mouth for the rest of the day.

    Comment submitted: 2/3/2013 (#10626)



    View all 46 comments for this cereal.

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