Cereal Project > Ralston > Waffelos

From: Ralston
Introduced in 1979

This cereal was described on the box as "a sweetened cereal with artificial maple syrup flavor". A blueberry version of the cereal was also available.

Known premiums: a free Maze Game, Wacky Package Stickers, a cardboard punch-out of Waffelo Bill or one of his friends and a send-away offer for a belt buckle.

Introducing Waffelos Commercial

Introducing Waffelos Commercial

As a boy and a girl examine a new box of Waffelos Cereal, the characters on the front of the box come to life. Meet Waffelo Bill and his guitar strumming horse.

Girl: Hey! What's this?

Boy: It looks like a brand new cereal.

Waffelo Bill: You bet your sweet maple syrup flavor. It's new Waffelos and I'm Waffelo Bill. Yaaa Hoo!

Waffelo Bill jumps completely off of the cereal box and lands on the table... on his butt.

Waffelo Bill: Ooops. Why I'm the best Waffelo hunter west of the... west of the... west... uh...

Horse: That's easy for him to say.

Girl: What are Waffelos anyways?

Waffelo Bill: You're looking at 'em partners. New waffle shaped cereal squares that taste like waffles with the flavor of maple syrup mixed right in.

Boy: They stay crispy in milk.

Waffelo Bill: Yep. And their chock full of all kinds of good thangs.

Girl: What kind of good things?

Waffelo Bill: 'Thangs.'

Girl: Oh thangs.

Horse: He means they're fortified with 8 vitamins plus iron.

Waffelo Bill: Yeah. New Waffelos Cereal... a nice part of a complete breakfast. Yaaa Hooo!

Horse: Waffelos... the flavor of waffles and maple syrup.

Click here to see Blueberry Flavored Waffelos Cereal.

Click here to see all cereals from Ralston.


Waffelo Bill's Horse
Waffelo Bill's Horse

Waffelo Bill's sidekick was a low-speaking, sensible horse. The horse would often chime in with a common sense description Waffelos at points in commercials where Waffelo Bill got so excited he stammered or made no sense. This horse also played a mean twang guitar.

Waffelo Bill
Waffelo Bill

This cowboy character was short in stature with a very large hat and a huge mustache. When promoting blueberry flavored Waffelos, Bill would round up blueberry critters with his lasso. A commercial for maple flavored Waffleos hinted that Bill also rounded up another critter called a Waffelo to make that cereal.

Waffelos Cereal Theater

Now Showing: Introducing Waffelos Commercial

Additional Images
Waffeloville Box
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Waffeloville Box

Submitter: jeffrey
Uploaded: 10/24/2010

Additional details

Wacky Packages Waffelos Cereal Box
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Wacky Packages Waffelos Cereal Box

Submitter: DeeJay
Uploaded: 7/27/2009

Additional details

Waffelos Maple Box
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Waffelos Maple Box

Submitter: jaarhday
Uploaded: 9/23/2008

Additional details

Comments About This Cereal
What do you think of Waffelos?

Overall Average Rating = 5 (out of 5)

View all 56 comments for this cereal.

By Brian Katcher

I swear to God, I had a nightmare about that commercial when I was a child.

Comment submitted: 11/9/2015 (#19648)

By Holly T.

Cereal Rating (out of 5):

Best cereal of all time! I just wished Ralston would make it again! I would buy it direct from the manufacturer by the case - many cases at a time.

Comment submitted: 11/6/2015 (#19624)

By DixieKen

Cereal Rating (out of 5):

When I developed Type One Diabetes at aged 10 in 1981, I cried to my mother "You mean I'll never get to eat Waffelos again?" Horrible thing for a little kid, but she still let me have small amounts occasionally. Man I loved this cereal!

Comment submitted: 8/13/2015 (#19335)

By Tim Sheahan

Cereal Rating (out of 5):

This stuff was like crack!

Comment submitted: 7/28/2015 (#19258)

By Old West Dave

Cereal Rating (out of 5):

I LOVED Waffelos when I was a kid. I don't understand why someone doesn't bring this cereal back. Granted, it was made my Ralston-Purina but I'm sure someone could get the license to make more. I really loved collecting and building the old west town on the back of the boxes.

Comment submitted: 5/6/2015 (#18975)

By Khrome

Cereal Rating (out of 5):

Man, I loved this stuff!

Comment submitted: 1/12/2015 (#18352)

By Mike G.

Cereal Rating (out of 5):

I loved this cereal enough to google it 35 years later. I had the belt buckle.

Comment submitted: 12/22/2014 (#18248)

By Kimi

Cereal Rating (out of 5):

Please bring this cereal back! I have never had a cereal as good as this one. Nothing else compares!

Comment submitted: 12/22/2014 (#18245)

By C. Carver

Cereal Rating (out of 5):

Please bring Waffelos back! I can still taste the maple flavor. It was so good!

Comment submitted: 11/18/2014 (#18036)

Official Member: Team BreakfastBy Azskyart (Team Breakfast Member)

Cereal Rating (out of 5):

Waffalos cereal was the best. Nothing on the market compares to it. They need to bring it back and watch the sales go up. The cereal these days have very little flavor and get stale so fast. We would go threw two boxes a week. Between my parents and my sister. Please please please bring it back. We miss buffalo Bill. -Butch

Comment submitted: 9/30/2014 (#17748)

View all 56 comments for this cereal.

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