Introduced in 2003
This cereal was described on the box as a "rich chocolatey graham cereal with marshmallows". The marshmallows were brown and white, and intended to look like chocolate had been swirled into them.
At the height of production, thousands of pounds of chocolate cream were used each day to make Kellogg's Smorz - that's about as much as 7 elephants weigh. Millions of marshmallows were used during s single day's production - that's more than enough to fill 3 classrooms!
A 2004 one-sheet advertisement created to promote word-of-mouth for Smorz cereal described how the cereal is made:
1. Grains like corn, oats, wheat, and graham are mixed with salt sugar and vitamins.
2. The mixture is cooked until it becomes doughy.
3. The cereal is shaped into small squares then baked - like cookies!
4. A very important person tastes the cereal to make sure it tastes good.
5. A shower of flavors - marshmallow and graham - rain down on the cereal. Even vitamins are added to the shower.
6. The cereal is dried off then tested again - to make sure the flavors are right on.
7. The cereal gets coated in chocolate and is lightly dusted with sugar to make it taste even better.
8. The cereal is tested AGAIN (wouldn't you like that job?) to make sure it's good enough for you and your friends.
9. Before it's packaged, marbits - tiny marshmallows with dark swirls - are added to make it extra yummy!
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
This cereal belongs to the following Mr Breakfast Cereal Families:
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Comments About This Cereal
What do you think of Smorz?
Overall Average Rating = 4 (out of 5)
View all 22 comments for this cereal.
Wal Mart has stopped carrying Smorz.
Comment submitted: 3/6/2014 (#16281)
I wish this cereal was more widely available.
Comment submitted: 11/21/2013 (#15369)
I preferred S'mores Grahams or S'mores Crunch to this cereal. Sadly, those two are no longer available.
Comment submitted: 8/22/2013 (#13379)
By anickh (Team Breakfast Member)
I was nervous to try it at first, but so glad I did. Best cereal ever!
Comment submitted: 4/15/2013 (#11644)
I live in the Brooklyn area and have been looking all over for this cereal and can't find it anywhere. Does any one know where I can find it? Thanks.
Comment submitted: 4/3/2013 (#11507)
Smorz is a really incredible cereal. It's super delicious.
Comment submitted: 11/3/2012 (#9807)
Try Wal Mart. I have seen it there.
Comment submitted: 9/26/2012 (#9233)
Does anyone know where the Smorz are? I can only find them online and the average price is around $6.00 per BOX. It is not on the Kellogg's discontinued cereal list. But it seems like it vanished from the face of the Earth. Any help would be appreciated.
Comment submitted: 9/19/2012 (#9182)
I started eating this when my craving for the S'more Crunch and S'more Graham cereal was very strong. It's not bad, in fact it's pretty good but my desire for those old S'more cereals keeps me from calling it awesome. The grahams are a bit puffier than I would like and the marshmallows tend to get soggy at times, I assume it's to simulate the melted marshmallows of them when made but it just fells gooey.
Comment submitted: 9/11/2012 (#9097)
If General Mills bough back S'mores Crunch, it would blow Smorz cereal out of the water (or milk rather)! Send General Mills a request to bring back S'mores Crunch!
Comment submitted: 5/29/2012 (#7823)
View all 22 comments for this cereal.