Introduced in 1976
This is how a magazine ad described Shreddies when they were first introduced:
No sugar coating! No artificial flavor! No artificial coloring! Essential vitamins plus iron! The are some of the reasons you'll like new Shreddies Whole Wheat Cereal, Mom. Another: Shreddies cost about one-third less than most of the super-sugary kids' cereals. Most of all, you'll like new Shreddies because your kids will like new Shreddies.
Your kids will like our new Shreddies cereal because the combination of 100% whole wheat with a touch of malt has a natural, sweet taste. It's also bite-size, crisp and crunchy.
The cereal looked exactly like Ralton's (later General Mills') Wheat Chex Cereal.
The slogan for Shreddies was "a breakfast cereal for kids even a mother can love."
Known premiums: a puff-mobile action racer; 3-D Dukes Of Hazzard Comic With 3-D glasses
Company Description: Nabisco's history dates back to 1898 when three bakery conglomerates merged to form The National Biscuit Company - comprised of 114 bakeries. In 1901, The National Biscuit Company introduced the Nabisco Cracker. It wasn't until 1971 that the company changed it's name to Nabisco... Read on and see all cereals from Nabisco
Title: Shreddies Dukes Of Hazzard Premium
Title: Shreddies Power Puff Drag Race
Title: Shreddies James Bond Jr. Box
Title: Shreddies Flags Of The World
Title: Nabisco Shreddies Box - Canadian
Title: 1976 Introducing Shreddies Ad
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Comments About This Cereal
What do you think of Shreddies (Nabisco)?
Overall Average Rating = 5 (out of 5)
By Yumarama (Team Breakfast Member)
Everybody, sing along!
"Eat up, eat up!
Eat a bowl of Shreddies
The good, good whole wheat cereal
That's fun to eat
Good, good whole wheat Shreddies!"
One of my fave cereals as a kid in the 60's and still appears on my shelves now and then today.
Comment submitted: 11/3/2014 (#17947)
I can't remember a time I didn't eat Shreddies. Finding them in New Zealand isn't easy. I pay over $12 a box when they are on the supermarket shelves!
Comment submitted: 5/23/2014 (#17090)
By iceroadtrucker (Team Breakfast Member)
My husband is an iceroad trucker and has been eating this cereal everyday for the past 50 years. It would would make an awesome commercial showing the cereal in his semi truck in the arctic.
Comment submitted: 3/30/2013 (#11446)
By H. Eiche
Where can I find Shreddies in Denver? Does anybody know? I'd love to get some.
Comment submitted: 3/16/2012 (#6852)