Cereal Project > Nabisco > Shredded Wheat (Nabisco)

Shredded Wheat (Nabisco)
From: Nabisco
Introduced in 1930


Shredded wheat was first developed by a man named Henry Drushel Perky. Like so many early cereals, Shredded Wheat was invented to help dyspepsia (abdominal pain caused by difficult digestion).

Perky found that running boiled wheat though a shredding machine resulted in threads of wheat which had a toasty flavor and were easy to digest after baking.

Though his company, the Cereal Machine Company (renamed the Natural Food Company in 1895), Perky set out to provide Shredded Wheat on a large scale. His efforts were successful.

Dr. John Kellogg offered to buy Perky's interest in Shredded Wheat, but the offer wasn't high enough. Perky did eventually sell his Shredded Wheat business and the cereal found it's way to the National Biscuit Company, known today as Nabisco.


The following description and history of this cereal is from a court ruling in the 1938 case of Kellogg Company v. National Biscuit Company:

Shredded wheat is a product composed of whole wheat which has been boiled, partially dried, then drawn or pressed out into thin shreds and baked. The shredded wheat biscuit generally known is pillow-shaped in form. It was introduced in 1893 by Henry D. Perky, of Colorado; and he was connected until his death in 1908 with companies formed to make and market the article. Commercial success was not attained until the Natural Food Company built, in 1901, a large factory at Niagara Falls, New York. In 1908, its corporate name was changed to "The Shredded Wheat Company"; and in 1930 its business and goodwill were acquired by National Biscuit Company.


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Shredded Wheat (Nabisco) Cereal Theater



Now Showing: 1980 U.K. Shredded Wheat Ad


Additional Images
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Shredded Wheat w/ Watering Cans Offer
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Shredded Wheat w/ Watering Cans Offer

Submitter: jeffrey
Uploaded: 1/21/2011

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Shredded Wheat State Flags
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Shredded Wheat State Flags

Submitter: jeffrey
Uploaded: 11/13/2010

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Shredded Wheat D&D Hologram Box
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Shredded Wheat D&D Hologram Box

Submitter: jeffrey
Uploaded: 11/12/2010

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Shredded Wheat 3-D Promotion
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Shredded Wheat 3-D Promotion

Submitter: jeffrey
Uploaded: 10/28/2010

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Shredded Wheat Box w/ Recipes
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Shredded Wheat Box w/ Recipes

Submitter: jeffrey
Uploaded: 10/24/2010

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1957 Shredded Wheat Calvary Canteen
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1957 Shredded Wheat Calvary Canteen

Submitter: jeffrey
Uploaded: 9/9/2010

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Shredded Wheat Wondascope
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Shredded Wheat Wondascope

Submitter: jeffrey
Uploaded: 9/9/2010

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Shredded Wheat - Straight Arrow's Secrets
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Shredded Wheat - Straight Arrow's Secrets

Submitter: jeffrey
Uploaded: 9/8/2010

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Comments About This Cereal
What do you think of Shredded Wheat (Nabisco)?

Overall Average Rating = 5 (out of 5)

View all 50 comments for this cereal.


By Great Pyrenees

Cereal Rating (out of 5):

We always ate Shredded Wheat in the 60's by running the biscuit under the hot water faucet, draining it and adding milk with sprinkled sugar on top. Perhaps the Canadian way.

Comment submitted: 12/6/2016 (#21103)



By spider

Cereal Rating (out of 5):

Wow. Get Nabisco back on the shelves. Only cereal I eat. Post don't come close.

Comment submitted: 11/14/2016 (#21043)



By Mardi

I have eaten it for 60 years. I loved the cardboard inserts separating the biscuits. One could cut and fold the printed two-dimensional plans of town buildings i.e. city hall, school to make three-dimensional buildings, collecting them to make a village. Are there copies of these? It was in the late 40's.

Comment submitted: 9/24/2016 (#20865)



By nellie

Where did the good Nabisco Shredded Wheat go? Can we not buy it any where in the Maritimes? It is so much better than Post's.

Comment submitted: 8/9/2016 (#20681)



By Dad's Favorite

Cereal Rating (out of 5):

My father is 94 years old and he still eats Shredded Wheat for breakfast everyday.

Comment submitted: 6/8/2016 (#20393)



By Pulzar

Cereal Rating (out of 5):

Nabisco Shredded Wheat has been a favorite for over 40 years. Great cereal!

Comment submitted: 5/17/2016 (#20314)



By Gibby

Cereal Rating (out of 5):

Where oh where has Nabisco gone? We have four grocery stores in our small town, population 30,000 and no one has Nabisco Shredded Wheat, only POST brand available. Why?

Comment submitted: 5/17/2016 (#20313)



By Wheat Allergy?

I stopped eating Shredded Wheat years ago. I had terrible swelling in my feet and hands. Now I'm wondering if it was the BHT sometimes added in the packaging of cereals.

Comment submitted: 4/6/2016 (#20165)



By meatball

Cereal Rating (out of 5):

I'd like to find the Sweet-Sour Meatballs recipe that was on the Nabisco shredded wheat package -- I think maybe in the seventies. It had shredded wheat in the meatballs and onions, green peppers, and pineapple in the Sweet-sour sauce.

Comment submitted: 2/10/2016 (#19954)



By J. Howe

Cereal Rating (out of 5):

I only eat this cereal as it is without sugar. I add banana, chia seeds, ground, cinnamon, almond milk with hint of honey. Delicious! Satisfying too!

Comment submitted: 10/24/2015 (#19588)



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