Cereal Project > Nabisco > Shredded Wheat (Nabisco)

Shredded Wheat (Nabisco)
From: Nabisco
Introduced in 1930


Shredded wheat was first developed by a man named Henry Drushel Perky. Like so many early cereals, Shredded Wheat was invented to help dyspepsia (abdominal pain caused by difficult digestion).

Perky found that running boiled wheat though a shredding machine resulted in threads of wheat which had a toasty flavor and were easy to digest after baking.

Though his company, the Cereal Machine Company (renamed the Natural Food Company in 1895), Perky set out to provide Shredded Wheat on a large scale. His efforts were successful.

Dr. John Kellogg offered to buy Perky's interest in Shredded Wheat, but the offer wasn't high enough. Perky did eventually sell his Shredded Wheat business and the cereal found it's way to the National Biscuit Company, known today as Nabisco.


The following description and history of this cereal is from a court ruling in the 1938 case of Kellogg Company v. National Biscuit Company:

Shredded wheat is a product composed of whole wheat which has been boiled, partially dried, then drawn or pressed out into thin shreds and baked. The shredded wheat biscuit generally known is pillow-shaped in form. It was introduced in 1893 by Henry D. Perky, of Colorado; and he was connected until his death in 1908 with companies formed to make and market the article. Commercial success was not attained until the Natural Food Company built, in 1901, a large factory at Niagara Falls, New York. In 1908, its corporate name was changed to "The Shredded Wheat Company"; and in 1930 its business and goodwill were acquired by National Biscuit Company.


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Shredded Wheat (Nabisco) Cereal Theater



Now Showing: 1980 U.K. Shredded Wheat Ad


Additional Images
These are the most recent images. Click here to see all pictures for Shredded Wheat (Nabisco).

Shredded Wheat w/ Watering Cans Offer
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Shredded Wheat w/ Watering Cans Offer

Submitter: jeffrey
Uploaded: 1/21/2011

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Shredded Wheat State Flags
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Shredded Wheat State Flags

Submitter: jeffrey
Uploaded: 11/13/2010

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Shredded Wheat D&D Hologram Box
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Shredded Wheat D&D Hologram Box

Submitter: jeffrey
Uploaded: 11/12/2010

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Shredded Wheat 3-D Promotion
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Shredded Wheat 3-D Promotion

Submitter: jeffrey
Uploaded: 10/28/2010

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Shredded Wheat Box w/ Recipes
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Shredded Wheat Box w/ Recipes

Submitter: jeffrey
Uploaded: 10/24/2010

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1957 Shredded Wheat Calvary Canteen
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1957 Shredded Wheat Calvary Canteen

Submitter: jeffrey
Uploaded: 9/9/2010

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Shredded Wheat Wondascope
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Shredded Wheat Wondascope

Submitter: jeffrey
Uploaded: 9/9/2010

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Shredded Wheat - Straight Arrow's Secrets
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Shredded Wheat - Straight Arrow's Secrets

Submitter: jeffrey
Uploaded: 9/8/2010

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Comments About This Cereal
What do you think of Shredded Wheat (Nabisco)?

Overall Average Rating = 5 (out of 5)

View all 70 comments for this cereal.


By abe

Cereal Rating (out of 5):

Started in about 1950... 2 biscuits for breakfast with hot water poured over them and then drained water before milk and sugar was added.

Comment submitted: 4/10/2020 (#25050)



By mike

Cereal Rating (out of 5):

Hi - Was shredded Wheat ever produced or manufactured in Peru, South America? Thank you.

Comment submitted: 1/7/2020 (#24777)



By MLC

Kroger is making a knock-off brand of shredded wheat that tastes like the old Nabisco product. You probably live near a grocery store owned by Kroger (they use many names besides Kroger - Google to see all the grocery stores owned by Kroger). Here in the Seattle area, for example, Fred Meyer and QFC are owned by Kroger.

Comment submitted: 9/4/2019 (#24467)



By Drury

Cereal Rating (out of 5):

You can still buy this in Canada. An absolutely wonderful cereal!

Comment submitted: 7/22/2019 (#24353)



By Judge K.

Cereal Rating (out of 5):

Where did my shredded wheat go?

Comment submitted: 8/21/2018 (#23390)



By Sandi

Cereal Rating (out of 5):

Very disappointed that we can no longer buy Nabisco shredded wheat. Bought and loved it for many years. Post isn't half as good. Really makes me mad when a brand is totally wiped out.

Comment submitted: 7/3/2018 (#23214)



By sinbad

Cereal Rating (out of 5):

Why have they been removed from my local grocery stores? Harris-Teeter, Publix, Food Lion, etc.

Comment submitted: 6/23/2018 (#23174)



By L. Watts

Cereal Rating (out of 5):

Where has Nabisco Shredded Wheat gone? We have four grocery stores in our small town, population 30,000 and no one has Nabisco Shredded Wheat, only POST brand available. Why?

Comment submitted: 5/20/2018 (#23070)



By Paulina2

Cereal Rating (out of 5):

Large biscuit Shredded Wheat is now available everywhere... love crushing 3 biscuits and dumping in a bowl of warm milk and a sugar.

Comment submitted: 5/13/2018 (#23052)



By Where Is It

This has been my favorite cereal for years and now I can't find it in the stores. The substitutes are terrible. Some guy at Kraft has made a big sales blunder.

Comment submitted: 4/10/2018 (#22910)



View all 70 comments for this cereal.

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