Cereal Project > Ralston > Rainbow Brite

Rainbow Brite
From: Ralston
Introduced in 1985


The introduction of this cereal coincided with the release of the 1985 movie Rainbow Brite and the Star Stealer. The Rainbow Brite animated TV series debuted a year earlier in 1984. This product was described on the box as a "sweetened cereal" with "natural fruit flavors" that was "fortified with 9 essential vitamins & minerals".


A television commercial for Rainbow Brite described it like this:

"New Rainbow Brite brand cereal. Sweet, fruity rainbows of bright color... fruit flavored colorful bites... Rainbow Brite."


The back of an early box introduced the cereal with a brief story about the world of Rainbow Brite:

"If you go to the end of the rainbow, to a place far, far away, you will find a magical kingdom called Rainbow Land where all the colors of the world are made. In Rainbow Land, there lives a lovable and creative little girl named Rainbow Brite. Rainbow Brite loves the colors of the rainbow so much, she uses these colors to make the world a brighter and happier place for everyone. But two mischievous creatures named Murky Dismal and Lurky, who live in a place called The Pits, dislike everything colorful and joyful. They want to capture Rainbow Brite and take all the color from the world.

"Now you can bring the magical world of Rainbow Brite to your breakfast table every morning with Rainbow Brite Cereal... let Rainbow Brite color all your dreams happy, and your mornings bright."


Known premiums: send-away offers for a crazy chain, Rainbow Brite toys and a Rainbow Brite poster.


Click here to see all cereals from Ralston.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The TV Cereals Cereal Family
  • The Girl's Stuff Cereal Family

  • Featuring:


    Rainbow Brite
    Rainbow Brite

    Rainbow Brite was introduced to the world by Hallmark Cards in 1983. A year later, the lovable and creative little girl from Rainbow Land made her animated TV debut in a special called "Peril in the Pits". Other specials followed and by 1986 she had her own weekly television series. (The earlier special were broken into multiple parts and were included as part of the TV series).

    Rainbow Brite's friends were called The Color Kids and included Red Butler, Lala Orange, Patty O'Green, Shy Violet and Buddy Blue.



    Rainbow Brite Cereal Theater



    Now Showing: Introducing Rainbow Brite Cereal Commercial


    Additional Images
    Wake Up to Rainbow Brite Box
    click to enlarge

    Wake Up to Rainbow Brite Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details


    Rainbow Stick-Ons Box
    click to enlarge

    Rainbow Stick-Ons Box

    Submitter: jeffrey
    Uploaded: 11/27/2010

    Additional details


    Rainbow Brite Crazy Chain Box
    click to enlarge

    Rainbow Brite Crazy Chain Box

    Submitter: jeffrey
    Uploaded: 11/14/2010

    Additional details


    Rainbow Brite Kite Box
    click to enlarge

    Rainbow Brite Kite Box

    Submitter: jeffrey
    Uploaded: 11/1/2010

    Additional details


    Rainbow Brite Cereal Box
    click to enlarge

    Rainbow Brite Cereal Box

    Submitter: pancakegirl
    Uploaded: 3/26/2009

    Additional details





    Comments About This Cereal
    What do you think of Rainbow Brite?

    Overall Average Rating = 5 (out of 5)

    View all 18 comments for this cereal.


    By Jen-22

    Cereal Rating (out of 5):

    Please bring back this cereal. I remember going to the grocery store before school and crying because we couldn't get any more.

    Comment submitted: 3/25/2015 (#18797)



    By Molly-2

    Cereal Rating (out of 5):

    How fun would it be - if just for a limited time, they brought this back with Strawberry Shortcake cereal. I know that I'd stock up.

    Comment submitted: 3/24/2015 (#18790)



    Official Member: Team BreakfastBy eaharvey1974 (Team Breakfast Member)

    Cereal Rating (out of 5):

    Loved and miss this cereal!

    Comment submitted: 4/6/2014 (#16607)



    By StefHoney

    Cereal Rating (out of 5):

    This was my favorite cereal! Please, please bring it back please!

    Comment submitted: 4/2/2014 (#16570)



    By liz6

    Cereal Rating (out of 5):

    I cried the day they took this cereal off the shelf. Please bring Rainbow Brite!

    Comment submitted: 8/28/2013 (#13475)



    By Misty

    Cereal Rating (out of 5):

    I loved this cereal. We need them to bring it back.

    Comment submitted: 5/7/2013 (#11970)



    By Bethie Pooh

    Cereal Rating (out of 5):

    I miss this cereal! It was the best. Where can I buy it? I had the kite too. I wish I still had it! I love Rainbow Brite to this day!

    Comment submitted: 4/23/2013 (#11823)



    Official Member: Team BreakfastBy dopey (Team Breakfast Member)

    Cereal Rating (out of 5):

    Bring back this good old cereal. Rainbow Brite was the best!

    Comment submitted: 10/9/2012 (#9401)



    By Triva

    Cereal Rating (out of 5):

    Omg! I miss this! Is it possible to bring it back?

    Comment submitted: 6/25/2012 (#8183)



    By jnkmom

    Cereal Rating (out of 5):

    This was my all time favorite cereal growing up. I really wish they would make it again or make it under another name.

    Comment submitted: 3/24/2012 (#6941)



    View all 18 comments for this cereal.

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