Introduced in 1915
This cereal's slogans included "for that bran new feeling" and "the delicious way to gentle regularity."
In the late 1980's, Kellogg's changed the name from "40% Bran Flakes" to "40+ Bran Flakes" to grab a larger portion of the 40-plus market. The name change was challenged by The Iowa Attorney General's Office under the reasoning that there was no indication that people over 40 have dietary needs different from those of people under 40.
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This cereal belongs to the following Mr Breakfast Cereal Families:
Title: 40% Bran Flakes - Donald
Title: 40% Bran Flakes Box - Mickey
Title: Kellogg's 40% Bran Flakes Box - Road Sign
Title: Old 40% Bran Box - Giant Size
Submitter: Crawfish Mike
Title: Classic Kellogg's Box
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of 40% Bran Flakes (Kellogg's)?
Overall Average Rating = 4 (out of 5)
By el Jack
Was a solidly good cereal which is missed.
Comment submitted: 9/28/2012 (#9261)
I have a recipe for bran muffins using Kellogg's 40% Bran Flakes and have been unable to find them in the local stores. I have to admit I have not made these muffins for over 20 years, but it surfaced recently while looking through my many recipes and I want to make them again.
Comment submitted: 9/3/2012 (#9024)
This cereal is very special to me for several reasons. My grandfather, who was dearly known as "Poppa Roberson" first introduced me to the 40% Bran Flakes cereal back in the 1960's. I shared this great cereal with my own children and they fell in love with the great taste, uniqueness and the special memories that it held for me. I have been unable to find this cereal in any of my local markets and would love to order it online if at all possible.
Comment submitted: 5/28/2012 (#7802)
In the UK, they were known for a time as 30% Bran Flakes. Don't know why the recipe differed.
Comment submitted: 12/21/2011 (#6005)
Where can I buy this product? I'm not seeing it stores anymore.
Comment submitted: 4/24/2011 (#4722)
Is Kellogg's 40% Bran Flakes still available? Where can it be purchased?
Comment submitted: 9/23/2010 (#2901)
Having trouble finding 40% bran flakes in Texas. Has this been discontinued?
Comment submitted: 1/26/2010 (#1298)