Cereal Project > Kellogg's > 40% Bran Flakes (Kellogg's)

40% Bran Flakes (Kellogg's)
From: Kellogg's
Introduced in 1915


This cereal's slogans included "for that bran new feeling" and "the delicious way to gentle regularity."

In the late 1980's, Kellogg's changed the name from "40% Bran Flakes" to "40+ Bran Flakes" to grab a larger portion of the 40-plus market. The name change was challenged by The Iowa Attorney General's Office under the reasoning that there was no indication that people over 40 have dietary needs different from those of people under 40.


Click here to see all cereals from Kellogg's.
This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Bran-tastic Cereal Family


  • Additional Images
    40% Bran Flakes - Donald
    click to enlarge

    40% Bran Flakes - Donald

    Submitter: jeffrey
    Uploaded: 8/14/2010

    Additional details


    40% Bran Flakes Box - Mickey
    click to enlarge

    40% Bran Flakes Box - Mickey

    Submitter: jeffrey
    Uploaded: 8/14/2010

    Additional details


    Kellogg's 40% Bran Flakes Box - Road Sign
    click to enlarge

    Kellogg's 40% Bran Flakes Box - Road Sign

    Submitter: jeffrey
    Uploaded: 8/14/2010

    Additional details


    Old 40% Bran Box - Giant Size
    click to enlarge

    Old 40% Bran Box - Giant Size

    Submitter: Crawfish Mike
    Uploaded: 3/12/2008

    Additional details


    Classic Kellogg's Box
    click to enlarge

    Classic Kellogg's Box

    Submitter: Mr Breakfast
    Uploaded: 3/7/2008

    Additional details





    Comments About This Cereal
    What do you think of 40% Bran Flakes (Kellogg's)?

    Overall Average Rating = 4 (out of 5)

    View all 16 comments for this cereal.


    By B.J.

    Cereal Rating (out of 5):

    Would love to be able to buy it again! Can't find anything today with the taste and texture of this product that I grew up on.

    Comment submitted: 1/28/2015 (#18443)



    By movinmommy

    Cereal Rating (out of 5):

    My mother loved these also. She's said for a long time she wants them back. Please bring it back!

    Comment submitted: 11/4/2014 (#17967)



    By Impala58

    Cereal Rating (out of 5):

    I miss this cereal, too (as well as its competition from Post).

    Comment submitted: 10/9/2014 (#17807)



    By Cherie

    Cereal Rating (out of 5):

    I've not been able to find Kellogg's 40% Bran Flakes for about one and a half years! My husband won't eat any other cereal (we've tried several but nothing compares). Please bring back this cereal!

    Comment submitted: 9/11/2014 (#17652)



    By KsDave

    Cereal Rating (out of 5):

    Dillons used to carry it. WalMart does not. I would drive a few miles to buy a box.

    Comment submitted: 8/17/2014 (#17513)



    By Delboy

    Loved this cereal back in the 80's. Shame on Kelloggg's... you can't find it anymore.

    Comment submitted: 8/9/2014 (#17473)



    By Need2Find

    Cereal Rating (out of 5):

    Where can I find (buy) 40% Bran Flakes?

    Comment submitted: 3/4/2014 (#16259)



    By Need It

    Cereal Rating (out of 5):

    Me too. I want the 40% Bran Flakes back in my diet. Love the taste and the texture of the quality product.

    Comment submitted: 1/4/2014 (#15639)



    By Mosher2

    Cereal Rating (out of 5):

    Very good cereal but where can you find it?

    Comment submitted: 7/24/2013 (#12934)



    By el Jack

    Cereal Rating (out of 5):

    Was a solidly good cereal which is missed.

    Comment submitted: 9/28/2012 (#9261)



    View all 16 comments for this cereal.

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