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Cereal Home > Kellogg's > 40% Bran Flakes (Kellogg's)
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Kellogg's
40% Bran Flakes (Kellogg's)


40% Bran Flakes (Kellogg's) From: Kellogg's
Introduced in 1915


This cereal's slogans included "for that bran new feeling" and "the delicious way to gentle regularity."

In the late 1980's, Kellogg's changed the name from "40% Bran Flakes" to "40+ Bran Flakes" to grab a larger portion of the 40-plus market. The name change was challenged by The Iowa Attorney General's Office under the reasoning that there was no indication that people over 40 have dietary needs different from those of people under 40.


Click here to see all cereals from Kellogg's.



This cereal belongs to the following Mr Breakfast Cereal Families:
  • The Bran-tastic Cereal Family


    Additional Images


    Title: 40% Bran Flakes - Donald

    Submitter: jeffrey
    Uploaded: 8/14/2010

    Additional details



    Title: 40% Bran Flakes Box - Mickey

    Submitter: jeffrey
    Uploaded: 8/14/2010

    Additional details



    Title: Kellogg's 40% Bran Flakes Box - Road Sign

    Submitter: jeffrey
    Uploaded: 8/14/2010

    Additional details



    Title: Old 40% Bran Box - Giant Size

    Submitter: Crawfish Mike
    Uploaded: 3/12/2008

    Additional details



    Title: Classic Kellogg's Box

    Submitter: Mr Breakfast
    Uploaded: 3/7/2008

    Additional details




    Upload an image for this cereal


    Comments About This Cereal
    What do you think of 40% Bran Flakes (Kellogg's)?

    Overall Average Rating = 4 (out of 5)

    By Need2Find

    Cereal Rating (out of 5):

    Where can I find (buy) 40% Bran Flakes?

    Comment submitted: 3/4/2014 (#16259)



    By Need It

    Cereal Rating (out of 5):

    Me too. I want the 40% Bran Flakes back in my diet. Love the taste and the texture of the quality product.

    Comment submitted: 1/4/2014 (#15639)



    By Mosher2

    Cereal Rating (out of 5):

    Very good cereal but where can you find it?

    Comment submitted: 7/24/2013 (#12934)



    By el Jack

    Cereal Rating (out of 5):

    Was a solidly good cereal which is missed.

    Comment submitted: 9/28/2012 (#9261)



    By lois

    I have a recipe for bran muffins using Kellogg's 40% Bran Flakes and have been unable to find them in the local stores. I have to admit I have not made these muffins for over 20 years, but it surfaced recently while looking through my many recipes and I want to make them again.

    Comment submitted: 9/3/2012 (#9024)



    By San

    Cereal Rating (out of 5):

    This cereal is very special to me for several reasons. My grandfather, who was dearly known as "Poppa Roberson" first introduced me to the 40% Bran Flakes cereal back in the 1960's. I shared this great cereal with my own children and they fell in love with the great taste, uniqueness and the special memories that it held for me. I have been unable to find this cereal in any of my local markets and would love to order it online if at all possible.

    Comment submitted: 5/28/2012 (#7802)



    By DaveR

    Cereal Rating (out of 5):

    In the UK, they were known for a time as 30% Bran Flakes. Don't know why the recipe differed.

    Comment submitted: 12/21/2011 (#6005)



    By wildhair

    Cereal Rating (out of 5):

    Where can I buy this product? I'm not seeing it stores anymore.

    Comment submitted: 4/24/2011 (#4722)



    By archie

    Is Kellogg's 40% Bran Flakes still available? Where can it be purchased?

    Comment submitted: 9/23/2010 (#2901)



    By slowlane

    Cereal Rating (out of 5):

    Having trouble finding 40% bran flakes in Texas. Has this been discontinued?

    Comment submitted: 1/26/2010 (#1298)





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