Introduced in 2000
Kellogg's issued the following press release to announce Pokemon cereal on March 13, 2000:
Kellogg to Launch First Pokemon Cereal This Spring; Kellogg Lets Kids Have Their Pokemon and Eat It, Too
Kellogg's brings Poke-mania to supermarket shelves this spring with the introduction of a limited-edition cereal, based on Nintendo's popular Pokemon franchise.
The new cereal sets the stage for Kellogg Co.'s largest ever cross-category summer promotion that spans over 15 Kellogg's brands offering high-value Pokemon premiums.
Scheduled to be on shelves this May, Kellogg's Pokemon Toasted Oat Cereal With Marshmallow Bits is the first and only Pokemon cereal. The cereal contains oat-based rings with four different Pokemon character-shaped marshmallows: blue Poliwhirl, yellow Pikachu, pink Ditto, and green Oddish. Fortified with 12 vitamins and minerals, Kellogg's Pokemon Toasted Oat Cereal With Marshmallow Bits will retail at an average price of $2.49 for a 13.2-ounce package.
With a bright blue package that prominently features the Pokemon characters and embossed foil lettering, Kellogg's Pokemon Toasted Oat Cereal With Marshmallow Bits will jump off the store shelves and make a bold statement with kids and moms.
"Kellogg's Pokemon cereal is the latest example of our commitment to bring fun back to the cereal aisle and offers kids a unique way to catch Pokemon fever," said Paul Norman, vice president of marketing for ready-to-eat cereal, Kellogg USA.
The Pokemon phenomenon kicked off in the United States in September 1998 and is currently a seven billion-dollar business worldwide, with the number-one rated kids' show and video games. Poke-mania continues in 2000 with the introduction of dozens of new Pokemon characters, the new Gold and Silver Game Boy games, and a summer 2000 sequel to Warner Bros.' Pokemon: The First Movie.
"Through this integrated marketing campaign, Kellogg's creates the ultimate 'Pokemon experience,' and allows kids to participate in the Pokemon phenomenon in a new way," said Kevin Smith, vice president, consumer promotions, Kellogg USA.
Marketing support for the cereal launch includes a print and television advertising campaign, developed by Leo Burnett of Chicago, that will break in June, and eye-catching point-of-sale materials.
Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's
This cereal belongs to the following Mr Breakfast Cereal Families:
Title: Pokemon Cereal Box
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Comments About This Cereal
What do you think of Pokemon?
Overall Average Rating = 5 (out of 5)
View all 43 comments for this cereal.
I've been looking every where to buy this cereal. I still remember what it tasted like as a kid and it was amazing. They have got to bring it back. I want my kids to no what it's like too!!
Comment submitted: 4/12/2013 (#11593)
Oh gosh, bring this back and I will buy so many boxes. Om nom nom.
Comment submitted: 2/12/2013 (#10765)
Bring back this cereal! It was amazing and so tasty!
Comment submitted: 1/9/2013 (#10337)
Gimme! I want some now. Pokemon was the best!
Comment submitted: 1/6/2013 (#10307)
Please bring back Pokemon cereal! I'll buy it and my friends will buy it!
Comment submitted: 12/19/2012 (#10160)
They were the best! I'm still gutted they ain't around! Brings back memories of my childhood.
Comment submitted: 7/28/2012 (#8632)
Pokemon cereal was the best! Please bring it back!
Comment submitted: 6/26/2012 (#8191)
Please bring it back. I loved this cereal as a little kid.
Comment submitted: 6/19/2012 (#8070)
By Subway Boss
Please bring it back. I will eat nothing but Pokemon every morning if you do. I promise!
Comment submitted: 5/20/2012 (#7711)
Omg. Please bring it back. I hope someone at Kellogg's notices all the comments here.
Comment submitted: 5/1/2012 (#7497)
View all 43 comments for this cereal.