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What was the first nationally distributed pre-sweetened cereal?

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Kellogg's
Pep


Pep From: Kellogg's
Introduced in 1922



One of the first slogans for this cereal was "the peppy bran food". It was later subtitled, "the solar cereal".

A 1926 magazine advertisement described the cereal this way:

Pep is a wonder! A ready-to-eat cereal with a marvelous flavor! Fills you with glorious pep! Builds health, stamina, strength!

Pep is packed with nature's own health-bringing elements. Keeps you robust, alert, alive!

Pep is wonderfully fine for everybody. Contains bran - therefore mildly laxative. Helps stop constipation!

Pep is a real food for children. Helps make them regular. Keeps them in romping health. And they love Pep's delicious flavor!

Pep preserves the family pep. Serve it tomorrow. Your grocer has pep!


Company Description: Kellogg's was originally founded as the Battle Creek Toasted Corn Flake Company in 1906. The company's founder Will Keith Kellogg is credited with inventing corn flakes along with his brother John Harvey Kellogg. The company was renamed the Kellogg Company in 1922... Read on and see all cereals from Kellogg's


Pep Cereal Theater



Now Showing:
1950's Pep Cereal Cheer Commercial
More Videos For Pep

1950's Pep Cereal Ring Commercial
1950's Pep Varsity Commercial

There's more videos!

Click Here To Visit The Pep DELUXE Theater


Additional Images

These are the most recent images. Click here to see all pictures for Pep.


Title: Pep Photo Album

Submitter: jeffrey
Uploaded: 12/19/2010

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Title: Pep Wheat Flakes Hot Rod Box

Submitter: jeffrey
Uploaded: 11/22/2010

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Title: 1956 Pep Wheat Flakes Box

Submitter: jeffrey
Uploaded: 11/14/2010

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Title: Hard-Working Cute Wife Pep Ad

Submitter: jeffrey
Uploaded: 11/12/2010

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Title: Pep Gy-Rocket Premium

Submitter: jeffrey
Uploaded: 11/9/2010

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Title: Pep Freedom Train Promotion

Submitter: jeffrey
Uploaded: 9/5/2010

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Title: Pep Space Goggles

Submitter: jeffrey
Uploaded: 9/5/2010

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Title: Pep Mother Know Best Display

Submitter: jeffrey
Uploaded: 9/5/2010

Additional details



There's More Pictures! See all images for Pep cereal

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Comments About This Cereal
What do you think of Pep?

Overall Average Rating = 4 (out of 5)

By Army Vet.

Cereal Rating (out of 5):

I was in the Army during the 60's and had Pep wheat for breakfast every morning. Now I can not find it in the stores. Why is that? Did they quit making them?

Comment submitted: 10/13/2013 (#14978)



By Jerry S.

Cereal Rating (out of 5):

I enjoyed Kellogg's Pep with my breakfast as a child in the 1940's. The newer cereals contain too much sugar.

Comment submitted: 10/2/2013 (#14575)



By Papa Leonard

Cereal Rating (out of 5):

Pep was always my favorite through High School and then it disappeared.

Comment submitted: 2/24/2013 (#11000)



By Stu

Cereal Rating (out of 5):

I was kinda a Cheerios fan, still am at age 70. But in the late 1940's and early 1950's, Mom bought Pep, because they had the gizmo, magic eye... their ad screamed... "MAGIC EYE.... WHEN YOU BUY... PEP", I had to have one to go with my Ovaltine Cup, my 1 square inch of the Klondike (Shredded Wheat I think), my Hop Along Cassidy cap pistols, the whoever's glow in the dark belt, and confederate paper money. Dug around in the Pep box until the flakes were crumbs until I found the Magic Eye... it was kind of a hologram thing, cool if you are about 6 years old.

Comment submitted: 12/23/2012 (#10209)



By zach50

Cereal Rating (out of 5):

I liked Pep better than Wheaties.

Comment submitted: 12/19/2012 (#10163)



By peter darker

Cereal Rating (out of 5):

I think PEP was discontinued sometime around 1978-1980? I was still eating it then... GREAT cereal.

Comment submitted: 2/8/2012 (#6458)



Official Member: Team BreakfastBy Louie7 (Team Breakfast Member)

Cereal Rating (out of 5):

Nobody SEEMS to know when PEP cereal was discontinued. But I can tell you that I was still buying it around 1974 in San Francisco. As I recall, it was a small box, and they were asking a dollar.

Comment submitted: 1/18/2011 (#3637)



By Lowell

I ate this cereal just to collect the different buttons or pins as I called them. I still have a small collection.

Comment submitted: 1/13/2011 (#3584)



By Jay

Cereal Rating (out of 5):

PEP was the only cereal I would eat as a kid. Put some sugar on it and sliced banana and it was great!!!

Comment submitted: 12/15/2010 (#3444)



Official Member: Team BreakfastBy joebacon (Team Breakfast Member)

Cereal Rating (out of 5):

I remember this from the late 50s. Pep also sponsored the original Superman radio show with Bud Collyer as Superman. Lots of fun hearing the old time commercials!

Comment submitted: 11/4/2010 (#3214)





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