Introduced in 1922
One of the first slogans for this cereal was "the peppy bran food". It was later subtitled, "the solar cereal".
A 1926 magazine advertisement described the cereal this way:
Pep is a wonder! A ready-to-eat cereal with a marvelous flavor! Fills you with glorious pep! Builds health, stamina, strength!
Pep is packed with nature's own health-bringing elements. Keeps you robust, alert, alive!
Pep is wonderfully fine for everybody. Contains bran - therefore mildly laxative. Helps stop constipation!
Pep is a real food for children. Helps make them regular. Keeps them in romping health. And they love Pep's delicious flavor!
Pep preserves the family pep. Serve it tomorrow. Your grocer has pep!
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Pep Cereal Theater
These are the most recent images. Click here to see all pictures for Pep.
Title: Pep Photo Album
Title: Pep Wheat Flakes Hot Rod Box
Title: 1956 Pep Wheat Flakes Box
Title: Hard-Working Cute Wife Pep Ad
Title: Pep Gy-Rocket Premium
Title: Pep Freedom Train Promotion
Title: Pep Space Goggles
Title: Pep Mother Know Best Display
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Comments About This Cereal
What do you think of Pep?
Overall Average Rating = 4 (out of 5)
By Army Vet.
I was in the Army during the 60's and had Pep wheat for breakfast every morning. Now I can not find it in the stores. Why is that? Did they quit making them?
Comment submitted: 10/13/2013 (#14978)
By Jerry S.
I enjoyed Kellogg's Pep with my breakfast as a child in the 1940's. The newer cereals contain too much sugar.
Comment submitted: 10/2/2013 (#14575)
By Papa Leonard
Pep was always my favorite through High School and then it disappeared.
Comment submitted: 2/24/2013 (#11000)
I was kinda a Cheerios fan, still am at age 70. But in the late 1940's and early 1950's, Mom bought Pep, because they had the gizmo, magic eye... their ad screamed... "MAGIC EYE.... WHEN YOU BUY... PEP", I had to have one to go with my Ovaltine Cup, my 1 square inch of the Klondike (Shredded Wheat I think), my Hop Along Cassidy cap pistols, the whoever's glow in the dark belt, and confederate paper money. Dug around in the Pep box until the flakes were crumbs until I found the Magic Eye... it was kind of a hologram thing, cool if you are about 6 years old.
Comment submitted: 12/23/2012 (#10209)
I liked Pep better than Wheaties.
Comment submitted: 12/19/2012 (#10163)
By peter darker
I think PEP was discontinued sometime around 1978-1980? I was still eating it then... GREAT cereal.
Comment submitted: 2/8/2012 (#6458)
By Louie7 (Team Breakfast Member)
Nobody SEEMS to know when PEP cereal was discontinued. But I can tell you that I was still buying it around 1974 in San Francisco. As I recall, it was a small box, and they were asking a dollar.
Comment submitted: 1/18/2011 (#3637)
I ate this cereal just to collect the different buttons or pins as I called them. I still have a small collection.
Comment submitted: 1/13/2011 (#3584)
PEP was the only cereal I would eat as a kid. Put some sugar on it and sliced banana and it was great!!!
Comment submitted: 12/15/2010 (#3444)
By joebacon (Team Breakfast Member)
I remember this from the late 50s. Pep also sponsored the original Superman radio show with Bud Collyer as Superman. Lots of fun hearing the old time commercials!
Comment submitted: 11/4/2010 (#3214)