From: Kellogg's
Introduced in 1985


The box described it as a "ready-sweetened cereal" with 10% real orange juice and natural flavors".

The cereal was promoted with the tag line, "wholesome goodness of real orange juice."

A 1985 coupon described it this way, "New Kellogg's OJ's. Each bowl has all the Vitamin C of a 4-oz glass of orange juice - 100% of the daily requirement. Plus a delicious orange taste your kids will love."

The mascot on the front of the box is O.J. Joe, a cattleman who rode, corralled and lassoed wild oranges. As he says on the back of one of the boxes, "Kellogg's rustles up all that sweet juice, puts it in those crunchy, little rings and puffs and adds lots of Vitamin C for some mighty fine eatin'"

The cereal disappeared about one year after it was introduced. A small, dedicated group of cereal lovers (330 as of 10/08) has petitioned Kellogg's to bring OJ's back. You can view and even sign the petition at petitiononline.com.


Click here to see all cereals from Kellogg's.

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