OKs
From: Kellogg's
Introduced in 1959


OKs Cereal was promoted as "the best in oats". The cereal pieces came in the shapes of the letters "O" and "K" and were said to taste similar the Cheerios. In fact, most cereal-historians believe OKs Cereal was a failed attempt by Kellogg's to nab some of the market from General Mill's very popular Cheerios.

When the cereal was first introduced in 1959, the cereal box featured a character named Big Otis, a muscular man dressed in traditional Scottish apparel. As the cereal moved into the 1960's, Hanna-Barbera's popular cartoon character Yogi Bear became the face of the cereal. Yogi was usually pictured flexing his biceps, appearing much more muscular than he did in cartoons.

Around 1962, Kellogg's decided to discontinue OKs. The company's product development team was asked to create another cereal that could use the same equipment that made the "O"s in OKs. In 1963, Kellogg's introduced that cereal... Froot Loops.


Know premiums In OKs Cereal:

"Pin-Me-Ups" - In 1962, the backs of specially-marked packages of Kellogg's Corn Flakes and OKs cereals featured large cut-out pictures of characters from Hanna-Barbera including Yogi Bear, Huckleberry Hound and Mr. Jinks.

Free Flip Face - Cut out panels on the back of the box. When put together the dual-sided panels made the face of certain Hanna-Barbera characters.

Also: Wheelzafun box-back-cut-out, Hanna-Barbera Flip Flop Comics, baloon-powered "runaway" locomotive offer, a Yogi Bear cut-out statue, a send-away offer for Lotus Ford Racer model, a magic moon garden offers, a cut-out spacecraft and a Yogi Bear Mystery Message De-Coder.


Click here to see all cereals from Kellogg's.

Featuring:


Big Otis
Big Otis

This muscular Scotsman appeared as the mascot for OKs cereal in 1959 and 1960.

The association between an oat cereal and Scotland was lost on most consumers and Otis was quickly replaced by a Yogi Bear as the cereal's main man.



Yogi Bear
Yogi Bear

Yogi Bear performed double-duty for Kellogg's in the 1960s. In addition to promoting their OKs cereal, the (smarter than your average) bear also appeared on boxes of Kellogg's Corn Flakes.

Yogi was created by Hanna-Barbera Studios in 1958 as a supporting character in the Huckleberry Hound Show. In 1961, he got his own show.



OKs Cereal Theater



Now Showing: 60's OKs Commercial With Yogi Bear


Additional Images
These are the most recent images. Click here to see all pictures for OKs.

Big Otis
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Big Otis

Submitter: jeffrey
Uploaded: 12/18/2010

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Yogi Pin-Me-Up OKs Box
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Yogi Pin-Me-Up OKs Box

Submitter: jeffrey
Uploaded: 12/10/2010

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Skin Diver OKs Box
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Skin Diver OKs Box

Submitter: jeffrey
Uploaded: 11/9/2010

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Kellogg's OKs Cereal Box
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Kellogg's OKs Cereal Box

Submitter: jeffrey
Uploaded: 8/14/2010

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Early 1960's OKs Box - Yogi
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Early 1960's OKs Box - Yogi

Submitter: jeffrey
Uploaded: 8/14/2010

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Kellogg's OKs & Sugar Stars
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Kellogg's OKs & Sugar Stars

Submitter: jeffrey
Uploaded: 8/14/2010

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1967 OKs Cereal Box
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1967 OKs Cereal Box

Submitter: Mr Breakfast
Uploaded: 9/15/2009

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Big Otis OKs Box
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Big Otis OKs Box

Submitter: leprican_katie
Uploaded: 7/6/2008

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There's More Pictures! See all images for OKs cereal




Comments About This Cereal
What do you think of OKs?

Overall Average Rating = 4 (out of 5)

View all 20 comments for this cereal.


By Albeback

Cereal Rating (out of 5):

My favorite. It was available in Australia until about 1970.

Comment submitted: 10/26/2016 (#21002)



By No Nickname

@5PM: I agree... I was born in 1959, and I remember OKs from the mid-sixties. It's a mistake to say the cereal was discontinued in 1962, because I've seen pictures of a box from 1967. I remember they were like Cheerios, and yet had a distinctive taste. Too bad they stopped making them.

Comment submitted: 9/10/2016 (#20808)



By Duane

Cereal Rating (out of 5):

I miss it and wish I could still buy it.

Comment submitted: 3/7/2016 (#20035)



By 5PM

Cereal Rating (out of 5):

OKs were better than Cheerios to me; they were certainly being sold later than 1962 as I wouldn't be able to remember them otherwise.

Comment submitted: 1/16/2016 (#19844)



By Phil Z.

Cereal Rating (out of 5):

My memory is that this was a pretty bad cereal. I doubt I tried it twice. This was back when Otis was the mascot. Strangely, I liked Cheerios back then though.

Comment submitted: 9/6/2015 (#19424)



By Cypress

Cereal Rating (out of 5):

I think that if OKs were reintroduced it would be successful because basically there is a whole new group of people out there who would discover it.

Comment submitted: 8/24/2015 (#19377)



Official Member: Team BreakfastBy Yumarama (Team Breakfast Member)

Cereal Rating (out of 5):

I have no recollection of Otis on this cereal, although I very much recall Yogi and Boo Boo being featured. I remember they had cut-out faces on the back that you could wear as a mask. Although this cereal made an appearance in our house now and again, it never became a staple and disappeared rather quickly; from reading the info above, I now see it was due to Kellogg's inability to outseat Cheerios' market lead.

Comment submitted: 11/3/2014 (#17951)



By jdharr

Oops. My previous comment stated that O.K. Berry was then president of Kellogg's . He was actually Senior Vice President of Sales for Kellogg's. This is the link to his Obituary. Rest in peace Mr. Berry.

Comment submitted: 9/12/2014 (#17657)



By jdharr

OK cereal was named after "O"tis "K"enneth Berry, the then president of Kellogg's . O.K. Berry is what we all knew him as. I first met O.K. Berry when I was 13 years old . He was retired then and summered at his large farm in Litchfield ,Maine. And to the "Cincinnati Kid", Otis was a small man, and far from being a pro wrestler.

Comment submitted: 9/12/2014 (#17656)



By Captjay

Cereal Rating (out of 5):

Loved them as a kid! Bring them back! OKs were better than okay. They were the BEST.

Comment submitted: 9/1/2014 (#17600)



View all 20 comments for this cereal.

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