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Which cereal was introduced at the same time as Count Chocula Cereal?

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Kellogg's
OKs


OKs From: Kellogg's
Introduced in 1959


OKs Cereal was promoted as "the best in oats". The cereal pieces came in the shapes of the letters "O" and "K" and were said to taste similar the Cheerios. In fact, most cereal-historians believe OKs Cereal was a failed attempt by Kellogg's to nab some of the market from General Mill's very popular Cheerios.

When the cereal was first introduced in 1959, the cereal box featured a character named Big Otis, a muscular man dressed in traditional Scottish apparel. As the cereal moved into the 1960's, Hanna-Barbera's popular cartoon character Yogi Bear became the face of the cereal. Yogi was usually pictured flexing his biceps, appearing much more muscular than he did in cartoons.

Around 1962, Kellogg's decided to discontinue OKs. The company's product development team was asked to create another cereal that could use the same equipment that made the "O"s in OKs. In 1963, Kellogg's introduced that cereal... Froot Loops.


Know premiums In OKs Cereal:

"Pin-Me-Ups" - In 1962, the backs of specially-marked packages of Kellogg's Corn Flakes and OKs cereals featured large cut-out pictures of characters from Hanna-Barbera including Yogi Bear, Huckleberry Hound and Mr. Jinks.

Free Flip Face - Cut out panels on the back of the box. When put together the dual-sided panels made the face of certain Hanna-Barbera characters.

Also: Wheelzafun box-back-cut-out, Hanna-Barbera Flip Flop Comics, baloon-powered "runaway" locomotive offer, a Yogi Bear cut-out statue, a send-away offer for Lotus Ford Racer model, a magic moon garden offers, a cut-out spacecraft and a Yogi Bear Mystery Message De-Coder.


Click here to see all cereals from Kellogg's.



Featuring:

Big Otis
Big Otis
This muscular Scotsman appeared as the mascot for OKs cereal in 1959 and 1960.

The association between an oat cereal and Scotland was lost on most consumers and Otis was quickly replaced by a Yogi Bear as the cereal's main man.


Yogi Bear
Yogi Bear
Yogi Bear performed double-duty for Kellogg's in the 1960s. In addition to promoting their OKs cereal, the (smarter than your average) bear also appeared on boxes of Kellogg's Corn Flakes.

Yogi was created by Hanna-Barbera Studios in 1958 as a supporting character in the Huckleberry Hound Show. In 1961, he got his own show.




OKs Cereal Theater



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60's OKs Commercial With Yogi Bear
More Videos For OKs

Big Otis Oks Commercial

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Additional Images

These are the most recent images. Click here to see all pictures for OKs.


Title: Big Otis

Submitter: jeffrey
Uploaded: 12/18/2010

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Title: Yogi Pin-Me-Up OKs Box

Submitter: jeffrey
Uploaded: 12/10/2010

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Title: Skin Diver OKs Box

Submitter: jeffrey
Uploaded: 11/9/2010

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Title: Kellogg's OKs Cereal Box

Submitter: jeffrey
Uploaded: 8/14/2010

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Title: Early 1960's OKs Box - Yogi

Submitter: jeffrey
Uploaded: 8/14/2010

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Title: Kellogg's OKs & Sugar Stars

Submitter: jeffrey
Uploaded: 8/14/2010

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Title: 1967 OKs Cereal Box

Submitter: Mr Breakfast
Uploaded: 9/15/2009

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Title: Big Otis OKs Box

Submitter: leprican_katie
Uploaded: 7/6/2008

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There's More Pictures! See all images for OKs cereal

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Comments About This Cereal
What do you think of OKs?

Overall Average Rating = 5 (out of 5)

View all 13 comments for this cereal.


By jdharr

Oops. My previous comment stated that O.K. Berry was then president of Kellogg's . He was actually Senior Vice President of Sales for Kellogg's. This is the link to his Obituary. Rest in peace Mr. Berry.

Comment submitted: 9/12/2014 (#17657)



By jdharr

OK cereal was named after "O"tis "K"enneth Berry, the then president of Kellogg's . O.K. Berry is what we all knew him as. I first met O.K. Berry when I was 13 years old . He was retired then and summered at his large farm in Litchfield ,Maine. And to the "Cincinnati Kid", Otis was a small man, and far from being a pro wrestler.

Comment submitted: 9/12/2014 (#17656)



By Captjay

Cereal Rating (out of 5):

Loved them as a kid! Bring them back! OKs were better than okay. They were the BEST.

Comment submitted: 9/1/2014 (#17600)



By MJ6

Cereal Rating (out of 5):

I agree with #Rodney61. I was eating them in Australia in the 70s and I have exactly the same fond memory.

Comment submitted: 8/25/2014 (#17555)



By hopefull

Cereal Rating (out of 5):

They had a much better toasted oat taste than others and I would very much like them reintroduced. Cheerios get mushy too fast and are weak in oat taste. OKs were much better. A consumer test is in order. OKs will win. I still remember the smell, taste and crunch. Let's get to it and do something about this. PLEASE!

Comment submitted: 8/24/2014 (#17547)



By G.S. Boomer

Cereal Rating (out of 5):

PLEASE consider bringing back OKs. I am not the only Boomer who loved this cereal!

Comment submitted: 12/17/2013 (#15546)



By Rodney61

Cereal Rating (out of 5):

Here in Australia, Kellogg's kept making them locally until the early 70's. Forty years on and I call them my all-time favorite.

Comment submitted: 9/6/2012 (#9057)



By Dolton Boy

Cereal Rating (out of 5):

They were okay. Can't see why they dumped a brawny Scottish Highland warrior trying to sell something because "it was good for you" to us baby-boomers for a fun-loving cartoon bear... I send in and got the skin-diver prize.

Comment submitted: 4/22/2012 (#7357)



By BooBooPicnic

I am trying to remember which cereal it was that my mom ordered for me. It had a Yogi bear type head piece that was made from paper I am sure and it fit over your head and had holes where the eyes were so that you could see out. Just going down memory lane and would like to see a picture of this if possible.

Comment submitted: 10/17/2011 (#5505)



Official Member: Team BreakfastBy Cincinnati Kid (Team Breakfast Member)

I thought this cereal came out the year before - 1958. Seem to recall it in the late summer of that year. I wonder who played the part of "Big Otis" in the TV commercials? Maybe an unemployed pro wrestler? I'm unable to rate this cereal, I never tasted it.

Comment submitted: 6/3/2011 (#4973)



View all 13 comments for this cereal.





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