Introduced in 1959
OKs Cereal was promoted as "the best in oats". The cereal pieces came in the shapes of the letters "O" and "K" and were said to taste similar the Cheerios. In fact, most cereal-historians believe OKs Cereal was a failed attempt by Kellogg's to nab some of the market from General Mill's very popular Cheerios.
When the cereal was first introduced in 1959, the cereal box featured a character named Big Otis, a muscular man dressed in traditional Scottish apparel. As the cereal moved into the 1960's, Hanna-Barbera's popular cartoon character Yogi Bear became the face of the cereal. Yogi was usually pictured flexing his biceps, appearing much more muscular than he did in cartoons.
Around 1962, Kellogg's decided to discontinue OKs. The company's product development team was asked to create another cereal that could use the same equipment that made the "O"s in OKs. In 1963, Kellogg's introduced that cereal... Froot Loops.
Know premiums In OKs Cereal:
"Pin-Me-Ups" - In 1962, the backs of specially-marked packages of Kellogg's Corn Flakes and OKs cereals featured large cut-out pictures of characters from Hanna-Barbera including Yogi Bear, Huckleberry Hound and Mr. Jinks.
Free Flip Face - Cut out panels on the back of the box. When put together the dual-sided panels made the face of certain Hanna-Barbera characters.
Also: Wheelzafun box-back-cut-out, Hanna-Barbera Flip Flop Comics, baloon-powered "runaway" locomotive offer, a Yogi Bear cut-out statue, a send-away offer for Lotus Ford Racer model, a magic moon garden offers, a cut-out spacecraft and a Yogi Bear Mystery Message De-Coder.
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OKs Cereal Theater
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Title: Big Otis
Title: Yogi Pin-Me-Up OKs Box
Title: Skin Diver OKs Box
Title: Kellogg's OKs Cereal Box
Title: Early 1960's OKs Box - Yogi
Title: Kellogg's OKs & Sugar Stars
Title: 1967 OKs Cereal Box
Submitter: Mr Breakfast
Title: Big Otis OKs Box
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Comments About This Cereal
What do you think of OKs?
Overall Average Rating = 4 (out of 5)
View all 14 comments for this cereal.
By Yumarama (Team Breakfast Member)
I have no recollection of Otis on this cereal, although I very much recall Yogi and Boo Boo being featured. I remember they had cut-out faces on the back that you could wear as a mask. Although this cereal made an appearance in our house now and again, it never became a staple and disappeared rather quickly; from reading the info above, I now see it was due to Kellogg's inability to outseat Cheerios' market lead.
Comment submitted: 11/3/2014 (#17951)
Oops. My previous comment stated that O.K. Berry was then president of Kellogg's . He was actually Senior Vice President of Sales for Kellogg's. This is the link to his Obituary. Rest in peace Mr. Berry.
Comment submitted: 9/12/2014 (#17657)
OK cereal was named after "O"tis "K"enneth Berry, the then president of Kellogg's . O.K. Berry is what we all knew him as. I first met O.K. Berry when I was 13 years old . He was retired then and summered at his large farm in Litchfield ,Maine. And to the "Cincinnati Kid", Otis was a small man, and far from being a pro wrestler.
Comment submitted: 9/12/2014 (#17656)
Loved them as a kid! Bring them back! OKs were better than okay. They were the BEST.
Comment submitted: 9/1/2014 (#17600)
I agree with #Rodney61. I was eating them in Australia in the 70s and I have exactly the same fond memory.
Comment submitted: 8/25/2014 (#17555)
They had a much better toasted oat taste than others and I would very much like them reintroduced. Cheerios get mushy too fast and are weak in oat taste. OKs were much better. A consumer test is in order. OKs will win. I still remember the smell, taste and crunch. Let's get to it and do something about this. PLEASE!
Comment submitted: 8/24/2014 (#17547)
By G.S. Boomer
PLEASE consider bringing back OKs. I am not the only Boomer who loved this cereal!
Comment submitted: 12/17/2013 (#15546)
Here in Australia, Kellogg's kept making them locally until the early 70's. Forty years on and I call them my all-time favorite.
Comment submitted: 9/6/2012 (#9057)
By Dolton Boy
They were okay. Can't see why they dumped a brawny Scottish Highland warrior trying to sell something because "it was good for you" to us baby-boomers for a fun-loving cartoon bear... I send in and got the skin-diver prize.
Comment submitted: 4/22/2012 (#7357)
I am trying to remember which cereal it was that my mom ordered for me. It had a Yogi bear type head piece that was made from paper I am sure and it fit over your head and had holes where the eyes were so that you could see out. Just going down memory lane and would like to see a picture of this if possible.
Comment submitted: 10/17/2011 (#5505)
View all 14 comments for this cereal.