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Cereal Home > Quaker > King Vitaman
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King Vitaman

King Vitaman From: Quaker
Introduced in 1970

In development, this product was called King Vitamin. The name was changed when a federal regulatory agency disallowed the use of the name "vitamin" for a product that wasn't a vitamin. The second to last letter was changed to an "a" and King Vitaman was named.

According to ads shortly after the cereal was introduced, King Vitaman contained "100% of the minimum daily adult requirements for vitamins and iron established by the U.S. Government".

In its initial years, the cereal was described on boxes as "sugary sweet tasty little crowns... kids love 'em" and "a corn and oat multi-vitamin and iron supplement cereal". When the cereal industry was forced to reign in the claims made on cereal boxes, the description was changed to "a low fat and cholesterol free food - excellent source of 8 vitamins & iron."

The first mascot for King Vitaman cereal in 1970 was an animated king created by Jay Ward Production, the same company that created Cap'n Crunch, Quisp, Quake and Rocky & Bullwinkle. A year later, the animated king was replaced by a real-life man, George Mann, playing the part of King Vitaman.

In 2000, Quaker gave the King another overhaul. The current King Vitaman is again illustrated and has an older, wiser look that his animated predecessor.

These days, the super vitamin rhetoric continues to be toned down. Pepsico, the current parent company of Quaker, describes the cereal on their website as "a good source of 12 essential vitamins and iron and 100% of the recommended daily value of folic acid".

One early box of the cereal described itself like this:

"King Vitaman Cereal is the delicious corn and oat cereal packed with a full 100% of your minimum daily vitamin and iron needs. Children love the sweetly crisp little crunchy crowns - as you will too! Have a breakfast - solidly nutritious as well as delicious - with cereal, toast and butter, fruit and a glass of milk. Crunchy goodness, that's King Vitaman's crowning achievement."

Click here to see all cereals from Quaker.


King Vitaman I
King Vitaman I
The first mascot for King Vitaman cereal was a feisty, little king with a long nose. He was always ready to protect his supply of King Vitaman cereal from the dubious dark knights trying to get at it, including his arch enemies the Blue Baron and the Not-So-Bright Knight.

Assisting King Vitaman I in protecting his treasure were two good knights, Sir Laffitup and Sir Cravenleigh.

This mascot was created by Jay Ward Productions, the same people who gave us the Cap'n Crunch character and Rocky and Bullwinkle.

King Vitaman II
King Vitaman II
The second mascot for King Vitaman cereal was a man dressed as a king. This mascot replaced the original illustrated king in 1971, only a year after the first mascot was introduced.

Playing the part of King Vitaman II was actor George Mann. It's interesting to note this mascot's crown made of golden spoons and a checkered tablecloth.

It's also amusing to look pictures of King Vitaman II with the inside knowledge that the man who played him struggled with alcohol problems. Expert make-up artists were routinely called in to cover his red nose and brighten his tired, droopy eyes.

George Mann passed away in 1977.

King Vitaman III
King Vitaman III
The revamped King Vitaman who appears on cereal boxes today was introduced in 2000. The character marks a return to using an illustrated mascot for the cereal.

The current king looks wiser and almost wizard-like compared to the feisty, red-headed, mustachioed king who introduced the cereal in 1970.

While we have no video proof of King Vitamin III's personality, it's assumed that the first king was a little tougher and funnier than this happy guy.

King Vitaman Cereal Theater

Now Showing:
1970 King Vitaman Commercial
More Videos For King Vitaman

1972 King Vitaman Commercial
King Vitaman Blue Baron Ad

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Click Here To Visit The King Vitaman DELUXE Theater

Additional Images

These are the most recent images. Click here to see all pictures for King Vitaman.

Title: King Vitaman Lightrucks Box

Submitter: jeffrey
Uploaded: 12/10/2010

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Title: King Vitaman Crashin' Castle Box

Submitter: jeffrey
Uploaded: 11/17/2010

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Title: King Vitaman Magic Drawing Wheels

Submitter: jeffrey
Uploaded: 11/17/2010

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Title: King Vitaman Click 'N Count

Submitter: jeffrey
Uploaded: 11/10/2010

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Title: King Vitaman - Sir Iron Face

Submitter: jeffrey
Uploaded: 10/10/2010

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Title: King Vitaman Crashin' Castle

Submitter: jeffrey
Uploaded: 10/10/2010

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Title: King Vitaman Mystery Queen Mask

Submitter: jeffrey
Uploaded: 10/9/2010

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Title: King Vitaman Cereal Sample Box

Submitter: jeffrey
Uploaded: 8/6/2010

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Comments About This Cereal
What do you think of King Vitaman?

Overall Average Rating = 4 (out of 5)

View all 74 comments for this cereal.

By Icecream

Cereal Rating (out of 5):

What happened to this cereal? We need it back ASAP.

Comment submitted: 6/26/2014 (#17253)

By Justin

Cereal Rating (out of 5):

Though I had never tried it, I distinctly remember seeing this cereal in stores when I was a kid - since it was one of the few cereals with a real person for a mascot, it tends to stick in your brain. Over the years, it seemed to fade into obscurity, probably discontinued for all I knew, until I saw it again recently in a supermarket. I decided to pick up a box for curiosity's sake. It resembled and smelled like Cap'n Crunch (albeit with a different shape), but the taste was much blander and didn't hold up in milk as well as the Cap'n does. Really no reason to choose this over CC, but at least I can say I tried it.

Comment submitted: 6/16/2014 (#17194)

By Sir Bizzle Esq

It is still on the shelves in Columbia, SC.

Comment submitted: 5/23/2014 (#17089)

By Chyndolz

Cereal Rating (out of 5):

I love these cereal too... I found them on Amazon, but I'm not going to pay $20 a box!

Comment submitted: 4/25/2014 (#16986)

By Iceman2

Cereal Rating (out of 5):

I really love this cereal! I ate it as a child but I can't find it any more either.

Comment submitted: 4/4/2014 (#16590)

By Lis

Cereal Rating (out of 5):

My favorite cereal when I was young. Loved it then, would love to have it now. Wish we could find it in the stores here. Amazon will do.

Comment submitted: 3/26/2014 (#16486)

By Phenom

Cereal Rating (out of 5):

I absolutely love this cereal. Any idea where I can find it in Philly? I've been searching high and low. lol

Comment submitted: 3/2/2014 (#16204)

Official Member: Team BreakfastBy j3px1 (Team Breakfast Member)

Cereal Rating (out of 5):

I first laid eyes on this box on my babysitter's refrigerator in the summer of 1983. It stayed there. It has so little life in it that whoever tries to say King Vitaman will run out of energy. This cereal reminded me too much of Cap'n Crunch... blandish. I'd eat it only if I was dying of starvation. Not a bad cereal. Just Meh. As in King Vita-Meh.

Comment submitted: 2/18/2014 (#16096)

By C.C.

Cereal Rating (out of 5):

This tasteless garbage they call a cereal. The only reason it is still made is because it is WIC approved.

Comment submitted: 2/13/2014 (#16031)

By culver 65

Cereal Rating (out of 5):

I bought this cereal last week at the 99 cent only store. It is very tasty. I thought the name was familiar.

Comment submitted: 2/11/2014 (#16016)

View all 74 comments for this cereal.

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