Cereal Project > Quaker > King Vitaman

King Vitaman
From: Quaker
Introduced in 1970


In development, this product was called King Vitamin. The name was changed when a federal regulatory agency disallowed the use of the name "vitamin" for a product that wasn't a vitamin. The second to last letter was changed to an "a" and King Vitaman was named.

According to ads shortly after the cereal was introduced, King Vitaman contained "100% of the minimum daily adult requirements for vitamins and iron established by the U.S. Government".

In its initial years, the cereal was described on boxes as "sugary sweet tasty little crowns... kids love 'em" and "a corn and oat multi-vitamin and iron supplement cereal". When the cereal industry was forced to reign in the claims made on cereal boxes, the description was changed to "a low fat and cholesterol free food - excellent source of 8 vitamins & iron."

The first mascot for King Vitaman cereal in 1970 was an animated king created by Jay Ward Production, the same company that created Cap'n Crunch, Quisp, Quake and Rocky & Bullwinkle. A year later, the animated king was replaced by a real-life man, George Mann, playing the part of King Vitaman.

In 2000, Quaker gave the King another overhaul. The current King Vitaman is again illustrated and has an older, wiser look that his animated predecessor.

These days, the super vitamin rhetoric continues to be toned down. Pepsico, the current parent company of Quaker, describes the cereal on their website as "a good source of 12 essential vitamins and iron and 100% of the recommended daily value of folic acid".



One early box of the cereal described itself like this:

"King Vitaman Cereal is the delicious corn and oat cereal packed with a full 100% of your minimum daily vitamin and iron needs. Children love the sweetly crisp little crunchy crowns - as you will too! Have a breakfast - solidly nutritious as well as delicious - with cereal, toast and butter, fruit and a glass of milk. Crunchy goodness, that's King Vitaman's crowning achievement."


Click here to see all cereals from Quaker.

Featuring:


King Vitaman I
King Vitaman I

The first mascot for King Vitaman cereal was a feisty, little king with a long nose. He was always ready to protect his supply of King Vitaman cereal from the dubious dark knights trying to get at it, including his arch enemies the Blue Baron and the Not-So-Bright Knight.

Assisting King Vitaman I in protecting his treasure were two good knights, Sir Laffitup and Sir Cravenleigh.

This mascot was created by Jay Ward Productions, the same people who gave us the Cap'n Crunch character and Rocky and Bullwinkle.



King Vitaman II
King Vitaman II

The second mascot for King Vitaman cereal was a man dressed as a king. This mascot replaced the original illustrated king in 1971, only a year after the first mascot was introduced.

Playing the part of King Vitaman II was actor George Mann. It's interesting to note this mascot's crown made of golden spoons and a checkered tablecloth.

It's also amusing to look pictures of King Vitaman II with the inside knowledge that the man who played him struggled with alcohol problems. Expert make-up artists were routinely called in to cover his red nose and brighten his tired, droopy eyes.

George Mann passed away in 1977.



King Vitaman III
King Vitaman III

The revamped King Vitaman who appears on cereal boxes today was introduced in 2000. The character marks a return to using an illustrated mascot for the cereal.

The current king looks wiser and almost wizard-like compared to the feisty, red-headed, mustachioed king who introduced the cereal in 1970.

While we have no video proof of King Vitamin III's personality, it's assumed that the first king was a little tougher and funnier than this happy guy.



King Vitaman Cereal Theater



Now Showing: 1970 King Vitaman Commercial


Additional Images
These are the most recent images. Click here to see all pictures for King Vitaman.

King Vitaman Lightrucks Box
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King Vitaman Lightrucks Box

Submitter: jeffrey
Uploaded: 12/10/2010

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King Vitaman Crashin' Castle Box
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King Vitaman Crashin' Castle Box

Submitter: jeffrey
Uploaded: 11/17/2010

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King Vitaman Magic Drawing Wheels
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King Vitaman Magic Drawing Wheels

Submitter: jeffrey
Uploaded: 11/17/2010

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King Vitaman Click 'N Count
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King Vitaman Click 'N Count

Submitter: jeffrey
Uploaded: 11/10/2010

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King Vitaman - Sir Iron Face
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King Vitaman - Sir Iron Face

Submitter: jeffrey
Uploaded: 10/10/2010

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King Vitaman Crashin' Castle
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King Vitaman Crashin' Castle

Submitter: jeffrey
Uploaded: 10/10/2010

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King Vitaman Mystery Queen Mask
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King Vitaman Mystery Queen Mask

Submitter: jeffrey
Uploaded: 10/9/2010

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King Vitaman Cereal Sample Box
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King Vitaman Cereal Sample Box

Submitter: jeffrey
Uploaded: 8/6/2010

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There's More Pictures! See all images for King Vitaman cereal




Comments About This Cereal
What do you think of King Vitaman?

Overall Average Rating = 4 (out of 5)

View all 81 comments for this cereal.


By Hale The King V

Cereal Rating (out of 5):

I can remember my grandfather and me buying this at the local neighborhood store. I was about 3-4 years old in the early 1970's. We had to use the 5 foot tongs to get it down from the top shelf. I was recently buying this at my local Marc's store near Cleveland, Ohio up until about 2 years ago. That store is out of my way a bit and was the reason I started shopping there. I still go there hoping to find King Vitaman, but I see I'm not alone. I voted "Awesome" in the ratings box only because there is not an "AWESOME!!!" rating.

Comment submitted: 3/14/2017 (#21489)



By JohnG

Cereal Rating (out of 5):

Had these as a kid in the 90's. I do not see them around anymore. We always added sugar to them.

Comment submitted: 1/31/2017 (#21332)



Official Member: Team BreakfastBy MamaLisa52 (Team Breakfast Member)

Cereal Rating (out of 5):

One of the best cereals ever - right up there with Quisp. I like Rocky and Bullwinkle too. Kaboom failed in comparison and Quisp and King Vitaman didn't stain your clothes or the kitchen floor or furniture if you dropped a wet piece on it like Kaboom did. It could stain concrete and it did. If you dropped Kaboom on the patio or kitchen floor the stain from the food coloring was there for weeks or months if didn't wipe it up that second. Imagine what it did to your insides. Scary to think about.

Comment submitted: 1/20/2017 (#21270)



By LuvsBucs

When I was a kid, this was the ULTIMATE cereal along with Quisp. Years later it became "WIC friendly" and tasted nothing like it used to. I now equate it with a rice cake.

Comment submitted: 11/8/2016 (#21029)



By J.R.S.

Cereal Rating (out of 5):

The cereal my mother bought because she thought it wasn't bad as our usual choices (Cap'n Crunch, Quisp, etc.). It always seemed to have a weird aftertaste, but maybe it was just me projecting something because of the vitamins.

Comment submitted: 9/29/2016 (#20893)



Official Member: Team BreakfastBy Power (Team Breakfast Member)

Cereal Rating (out of 5):

I love this cereal better than any other cereal. I am very sad that they stopped selling it. It needs to be back on the shelf ASAP.

Comment submitted: 8/3/2016 (#20655)



Official Member: Team BreakfastBy jennbunny1 (Team Breakfast Member)

Cereal Rating (out of 5):

I LOVED this cereal as a kid. Up until about a year or 2 ago, I always saw it on shelves EVERYWHERE! Of course until I wanted some! I found some online for $5.99 but I don't like the idea of buying food online from unknown sites. Quaker please get this back on shelves everywhere! Everything good that I loved as a kid gets taken off shelves.

Comment submitted: 2/3/2016 (#19933)



By Icecream

Cereal Rating (out of 5):

What happened to this cereal? We need it back ASAP.

Comment submitted: 6/26/2014 (#17253)



By Justin

Cereal Rating (out of 5):

Though I had never tried it, I distinctly remember seeing this cereal in stores when I was a kid - since it was one of the few cereals with a real person for a mascot, it tends to stick in your brain. Over the years, it seemed to fade into obscurity, probably discontinued for all I knew, until I saw it again recently in a supermarket. I decided to pick up a box for curiosity's sake. It resembled and smelled like Cap'n Crunch (albeit with a different shape), but the taste was much blander and didn't hold up in milk as well as the Cap'n does. Really no reason to choose this over CC, but at least I can say I tried it.

Comment submitted: 6/16/2014 (#17194)



By Sir Bizzle Esq

It is still on the shelves in Columbia, SC.

Comment submitted: 5/23/2014 (#17089)



View all 81 comments for this cereal.

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