Introduced in 1970
In development, this product was called King Vitamin. The name was changed when a federal regulatory agency disallowed the use of the name "vitamin" for a product that wasn't a vitamin. The second to last letter was changed to an "a" and King Vitaman was named.
According to ads shortly after the cereal was introduced, King Vitaman contained "100% of the minimum daily adult requirements for vitamins and iron established by the U.S. Government".
In its initial years, the cereal was described on boxes as "sugary sweet tasty little crowns... kids love 'em" and "a corn and oat multi-vitamin and iron supplement cereal". When the cereal industry was forced to reign in the claims made on cereal boxes, the description was changed to "a low fat and cholesterol free food - excellent source of 8 vitamins & iron."
The first mascot for King Vitaman cereal in 1970 was an animated king created by Jay Ward Production, the same company that created Cap'n Crunch, Quisp, Quake and Rocky & Bullwinkle. A year later, the animated king was replaced by a real-life man, George Mann, playing the part of King Vitaman.
In 2000, Quaker gave the King another overhaul. The current King Vitaman is again illustrated and has an older, wiser look that his animated predecessor.
These days, the super vitamin rhetoric continues to be toned down. Pepsico, the current parent company of Quaker, describes the cereal on their website as "a good source of 12 essential vitamins and iron and 100% of the recommended daily value of folic acid".
One early box of the cereal described itself like this:
"King Vitaman Cereal is the delicious corn and oat cereal packed with a full 100% of your minimum daily vitamin and iron needs. Children love the sweetly crisp little crunchy crowns - as you will too! Have a breakfast - solidly nutritious as well as delicious - with cereal, toast and butter, fruit and a glass of milk. Crunchy goodness, that's King Vitaman's crowning achievement."
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King Vitaman Cereal Theater
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Title: King Vitaman Lightrucks Box
Title: King Vitaman Crashin' Castle Box
Title: King Vitaman Magic Drawing Wheels
Title: King Vitaman Click 'N Count
Title: King Vitaman - Sir Iron Face
Title: King Vitaman Crashin' Castle
Title: King Vitaman Mystery Queen Mask
Title: King Vitaman Cereal Sample Box
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Comments About This Cereal
What do you think of King Vitaman?
Overall Average Rating = 4 (out of 5)
View all 74 comments for this cereal.
What happened to this cereal? We need it back ASAP.
Comment submitted: 6/26/2014 (#17253)
Though I had never tried it, I distinctly remember seeing this cereal in stores when I was a kid - since it was one of the few cereals with a real person for a mascot, it tends to stick in your brain. Over the years, it seemed to fade into obscurity, probably discontinued for all I knew, until I saw it again recently in a supermarket. I decided to pick up a box for curiosity's sake. It resembled and smelled like Cap'n Crunch (albeit with a different shape), but the taste was much blander and didn't hold up in milk as well as the Cap'n does. Really no reason to choose this over CC, but at least I can say I tried it.
Comment submitted: 6/16/2014 (#17194)
By Sir Bizzle Esq
It is still on the shelves in Columbia, SC.
Comment submitted: 5/23/2014 (#17089)
I love these cereal too... I found them on Amazon, but I'm not going to pay $20 a box!
Comment submitted: 4/25/2014 (#16986)
I really love this cereal! I ate it as a child but I can't find it any more either.
Comment submitted: 4/4/2014 (#16590)
My favorite cereal when I was young. Loved it then, would love to have it now. Wish we could find it in the stores here. Amazon will do.
Comment submitted: 3/26/2014 (#16486)
I absolutely love this cereal. Any idea where I can find it in Philly? I've been searching high and low. lol
Comment submitted: 3/2/2014 (#16204)
By j3px1 (Team Breakfast Member)
I first laid eyes on this box on my babysitter's refrigerator in the summer of 1983. It stayed there. It has so little life in it that whoever tries to say King Vitaman will run out of energy. This cereal reminded me too much of Cap'n Crunch... blandish. I'd eat it only if I was dying of starvation. Not a bad cereal. Just Meh. As in King Vita-Meh.
Comment submitted: 2/18/2014 (#16096)
This tasteless garbage they call a cereal. The only reason it is still made is because it is WIC approved.
Comment submitted: 2/13/2014 (#16031)
By culver 65
I bought this cereal last week at the 99 cent only store. It is very tasty. I thought the name was familiar.
Comment submitted: 2/11/2014 (#16016)
View all 74 comments for this cereal.