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Which cereal was promoted with the lines "I'm not gonna try it... Let's get Mikey. He hates everything"?





Cereal Home > Quaker > Halfsies
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Halfsies From: Quaker
Introduced in 1979

In response the late-1970's public backlash to high sugar in cereal, Quaker offered up Halfsies cereal, "the first children's cereal with half the sugar of most sugar-coated cereals."

The cereal was described on the box as "a lightly sweetened cereal fortified with 9 essential vitamins and minerals - 1/2 the sugar of most sugar coated cereals."

Unfortunately, the cereal still contained 18% sugar. The public seemed to see Halfsies more as a ploy to profit from sugar concerns than a novel new cereal.

It disappeared from grocery stores about 2 years after it's introduction.

Mascot: King of The Land of Half

Known premiums: glow-in-the-dark circus acrobat; crazy ball

Our date of introduction is different from most sites (including Wikipedia) with information about this cereal. Our date was derived from a 1981 New York Times article about the demise of the cereal.

Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker

Halfsies Cereal Theater

Now Showing:
1982 Halfsies Cereal Commerial
More Videos For Halfsies

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Click Here To Visit The Halfsies DELUXE Theater

Additional Images

Title: Halfsies Ad w/ Coupon

Submitter: jeffrey
Uploaded: 11/27/2010

Additional details

Title: Halfsies Cereal Box - Arcade

Submitter: jeffrey
Uploaded: 10/7/2010

Additional details

Title: Halfsies Cereal Box - Crazy Ball

Submitter: jeffrey
Uploaded: 9/21/2010

Additional details

Title: Halfsies Cereal Boxes

Submitter: Mr Breakfast
Uploaded: 9/23/2008

Additional details

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Comments About This Cereal
What do you think of Halfsies?

Overall Average Rating = 4 (out of 5)

By Ang

Cereal Rating (out of 5):

I remember loving this cereal and just remembered it the other day. I hadn't thought of it in many years!

Comment submitted: 2/6/2011 (#3838)

By Love4Cereal

Cereal Rating (out of 5):

Loved this cereal. They had a contest giving away full sized arcade video games. One of them was Pengo.

Comment submitted: 6/28/2010 (#2365)

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