Introduced in 1979
In response the late-1970's public backlash to high sugar in cereal, Quaker offered up Halfsies cereal, "the first children's cereal with half the sugar of most sugar-coated cereals."
The cereal was described on the box as "a lightly sweetened cereal fortified with 9 essential vitamins and minerals - 1/2 the sugar of most sugar coated cereals."
Unfortunately, the cereal still contained 18% sugar. The public seemed to see Halfsies more as a ploy to profit from sugar concerns than a novel new cereal.
It disappeared from grocery stores about 2 years after it's introduction.
Mascot: King of The Land of Half
Known premiums: glow-in-the-dark circus acrobat; crazy ball
Our date of introduction is different from most sites (including Wikipedia) with information about this cereal. Our date was derived from a 1981 New York Times article about the demise of the cereal.
Company Description: The Quaker Oats Company was founded in 1901 with the merger of three oat milling operations in the Mid-Western United States. Since then, the company has expanded operations to include a number of grocery sectors. In addition to hot and cold breakfast cereals, their products include... Read on and see all cereals from Quaker
Halfsies Cereal Theater
Title: Halfsies Ad w/ Coupon
Title: Halfsies Cereal Box - Arcade
Title: Halfsies Cereal Box - Crazy Ball
Title: Halfsies Cereal Boxes
Submitter: Mr Breakfast
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Comments About This Cereal
What do you think of Halfsies?
Overall Average Rating = 4 (out of 5)
I remember loving this cereal and just remembered it the other day. I hadn't thought of it in many years!
Comment submitted: 2/6/2011 (#3838)
Loved this cereal. They had a contest giving away full sized arcade video games. One of them was Pengo.
Comment submitted: 6/28/2010 (#2365)