Introduced in 1976
"The crunchy cereal that smiles back at you."
According to a description from the March 22, 1976 issue of Time Magazine, "Later this year Ralston will introduce... Grins & Smiles & Giggles & Laughs, which (or so kids will be told) stream from the mouth of a 'computer-type monster' named Cecil when his 'funny bone' is tickled."
1976 Grins & Smiles & Giggles & Laughs Cereal Television Commercial
Cecil, the talking machine who makes Grins & Smiles & Giggles & Laughs cereal, is in a cantankerous mood as usual. Four characters named Grins & Smiles & Giggles & Laughs attempt a balancing act to make the machine laugh.
"If something makes me laugh, I make my cereal, Grins & Smiles & Giggles & Laughs - part of a nutritious breakfast. These bozos are gonna try to get me to laugh up some Grins & Smiles & Giggles & Laughs - the deliciously sweet crunchy corny cereal that smiles back at you."
The balancing act falls down and crashes through the floor. Cecil laughs and laughs and begins to spit boxes of cereal out his mouth.
"Give that disappearing act some Grins & Smiles & Giggles & Laughs - the crunchy cereal that smiles back at you."
Click here to see all cereals from Ralston.
Title: G.S.G.L. Pens & Signs Box
Title: G.S.G.L. Magnet Box
Title: Grins & Smiles & Giggles & Laughs Box - Walking Figure
Title: Grins & Smiles & Giggles & Laughs Box - Paint Book
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Comments About This Cereal
What do you think of Grins & Smiles & Giggles & Laughs?
Overall Average Rating = 5 (out of 5)
View all 43 comments for this cereal.
This was one of my favorites! I had the magnets and the toys, too. Not many of my friends remember it at all.
Comment submitted: 10/18/2014 (#17862)
It sort of tasted like Cap'n Crunch but it was BETTER!!!
Comment submitted: 9/27/2014 (#17736)
This cereal was really good and I still have Grins, Smiles, & Laughs refrigerator magnets. I remember having a couple of the plastic incline toys too, but those are long gone. For some reason, we never got a Giggles or the Cecil magnet.
Comment submitted: 8/25/2014 (#17554)
Grins & Smiles & Giggles & Laughs was a favorite of mine. I've read several places about magnets that came in the cereal. I don't remember the magnets, but I do remember the little plastic toys that came with it. Place them on an incline and they would waddle down the incline.
Comment submitted: 6/14/2014 (#17188)
By glemhall (Team Breakfast Member)
I collected the magnets like crazy, but there was one character that was the one that was hard to get. I can't remember which one though? Anybody remember which one it was?
Comment submitted: 10/9/2013 (#14696)
The magnets are still on my mom's refrigerator and I'm 41!
Comment submitted: 8/27/2013 (#13441)
It was the best cereal in the 70's! I really hope they bring it back!
Comment submitted: 8/26/2013 (#13424)
My Mother signed my sister and I up to be cereal testers in the late 1960's. We would periodically get a couple of plain white boxes of cereal and a questionnaire to fill out and send back. We had Quisp, Fruity and Chocolaty Pebbles, Boo Berry, Count Chocula, and a few others before they hit the market! G&S&G&L was one of my favorites, and I still have some of the magnets and 3 of the walkers!
Comment submitted: 8/22/2013 (#13381)
I must have been 3 or 4 when I last had this cereal. All I can remember (vaguely) are the commercials featuring the machine. I also remember assembling one of the little walking toys with my dad, but being really mad that it didn't work. Thanks for posting this, I can sleep until I try to remember some other childhood memory.
Comment submitted: 8/12/2013 (#13254)
I remembered "Grins & Smiles & Giggles & Laughs" cereal when it first came out. After watching the commercials, I had my mom or dad buy me a box to try. It had a slight cinnamon honey-like taste; and although I'd enjoyed it, my brothers and sister didn't care too much for it. Also, it cost a little bit more than the other cereals (possibly about $3.99 or $4.99 in '77 or '78); but I thought it looked pretty cute the way each one looks like a smiley face. ( ^_^ )
Comment submitted: 7/28/2013 (#12970)
View all 43 comments for this cereal.