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Cereal Home > Ralston > Grins & Smiles & Giggles & Laughs
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Grins & Smiles & Giggles & Laughs

Grins & Smiles & Giggles & Laughs From: Ralston
Introduced in 1976

"The crunchy cereal that smiles back at you."

According to a description from the March 22, 1976 issue of Time Magazine, "Later this year Ralston will introduce... Grins & Smiles & Giggles & Laughs, which (or so kids will be told) stream from the mouth of a 'computer-type monster' named Cecil when his 'funny bone' is tickled."

Grins & Smiles & Giggles & Laughs Ad

1976 Grins & Smiles & Giggles & Laughs Cereal Television Commercial

Cecil, the talking machine who makes Grins & Smiles & Giggles & Laughs cereal, is in a cantankerous mood as usual. Four characters named Grins & Smiles & Giggles & Laughs attempt a balancing act to make the machine laugh.

"If something makes me laugh, I make my cereal, Grins & Smiles & Giggles & Laughs - part of a nutritious breakfast. These bozos are gonna try to get me to laugh up some Grins & Smiles & Giggles & Laughs - the deliciously sweet crunchy corny cereal that smiles back at you."

The balancing act falls down and crashes through the floor. Cecil laughs and laughs and begins to spit boxes of cereal out his mouth.

"Give that disappearing act some Grins & Smiles & Giggles & Laughs - the crunchy cereal that smiles back at you."

Click here to see all cereals from Ralston.


This character was the machine that actually made Grins & Smiles & Giggles & Laughs cereal. When he laughed, boxes of cereal would shoot out of his mouth. The reason there's a man on his nose... the characters around him (named Grins & Smiles & Giggles & Laughs) were responsible for making the machine laugh... no easy task as Cecil was inherently a grumpy machine.

Additional Images

Title: G.S.G.L. Pens & Signs Box

Submitter: jeffrey
Uploaded: 11/14/2010

Additional details

Title: G.S.G.L. Magnet Box

Submitter: jeffrey
Uploaded: 11/14/2010

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Title: Grins & Smiles & Giggles & Laughs Box - Walking Figure

Submitter: jeffrey
Uploaded: 8/6/2010

Additional details

Title: Grins & Smiles & Giggles & Laughs Box - Paint Book

Submitter: jeffrey
Uploaded: 8/6/2010

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Comments About This Cereal
What do you think of Grins & Smiles & Giggles & Laughs?

Overall Average Rating = 5 (out of 5)

View all 41 comments for this cereal.

By Rob81

Cereal Rating (out of 5):

This cereal was really good and I still have Grins, Smiles, & Laughs refrigerator magnets. I remember having a couple of the plastic incline toys too, but those are long gone. For some reason, we never got a Giggles or the Cecil magnet.

Comment submitted: 8/25/2014 (#17554)

By Stephen

Cereal Rating (out of 5):

Grins & Smiles & Giggles & Laughs was a favorite of mine. I've read several places about magnets that came in the cereal. I don't remember the magnets, but I do remember the little plastic toys that came with it. Place them on an incline and they would waddle down the incline.

Comment submitted: 6/14/2014 (#17188)

Official Member: Team BreakfastBy glemhall (Team Breakfast Member)

Cereal Rating (out of 5):

I collected the magnets like crazy, but there was one character that was the one that was hard to get. I can't remember which one though? Anybody remember which one it was?

Comment submitted: 10/9/2013 (#14696)

By Giggle41

Cereal Rating (out of 5):

The magnets are still on my mom's refrigerator and I'm 41!

Comment submitted: 8/27/2013 (#13441)

By Feddy

Cereal Rating (out of 5):

It was the best cereal in the 70's! I really hope they bring it back!

Comment submitted: 8/26/2013 (#13424)

By mike71163

Cereal Rating (out of 5):

My Mother signed my sister and I up to be cereal testers in the late 1960's. We would periodically get a couple of plain white boxes of cereal and a questionnaire to fill out and send back. We had Quisp, Fruity and Chocolaty Pebbles, Boo Berry, Count Chocula, and a few others before they hit the market! G&S&G&L was one of my favorites, and I still have some of the magnets and 3 of the walkers!

Comment submitted: 8/22/2013 (#13381)

By pavo6503

I must have been 3 or 4 when I last had this cereal. All I can remember (vaguely) are the commercials featuring the machine. I also remember assembling one of the little walking toys with my dad, but being really mad that it didn't work. Thanks for posting this, I can sleep until I try to remember some other childhood memory.

Comment submitted: 8/12/2013 (#13254)

By [mrl]

Cereal Rating (out of 5):

I remembered "Grins & Smiles & Giggles & Laughs" cereal when it first came out. After watching the commercials, I had my mom or dad buy me a box to try. It had a slight cinnamon honey-like taste; and although I'd enjoyed it, my brothers and sister didn't care too much for it. Also, it cost a little bit more than the other cereals (possibly about $3.99 or $4.99 in '77 or '78); but I thought it looked pretty cute the way each one looks like a smiley face. ( ^_^ )

Comment submitted: 7/28/2013 (#12970)

By Emma

Cereal Rating (out of 5):

For the life of me I can't remember what this cereal tasted like but I know I LOVED it even more than my Boo Berry. Maybe the futuristic appeal? Imagine if we had a bowl today and thought - ICK!

Comment submitted: 7/3/2013 (#12638)

By melabonbon

Cereal Rating (out of 5):

I used to love this cereal. Don't remember the commercial. But I was collecting those walking action figures. I remember on the back of the box was a cardboard square with different size squares inside it. Depending on which figure you got in the box, you were supposed to cut out a certain size square to use as a weight, which you attached to the figure with string, hang it off the edge of the table, and it would make the figure "walk" towards the edge of the table.

Comment submitted: 6/19/2013 (#12472)

View all 41 comments for this cereal.

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