From: Independent / Undefined
Introduced in 1987
Gerber Toasted Oat Rings were developed specifically as a finger food for toddlers. Unfortunately, some toddlers had trouble swallowing the rings and the cereal was recalled about 2 years after its introduction.
A magazine advertisement from January 1987 introduced the cereal like this:
"We've developed new Gerber Toasted Oat Rings Cereal, the finger food made just for toddlers. They're lower in salt and sugar and have more iron than most adult cereals. Gerber Toasted Oat Rings have a big shape too - they're the no-fumble finger food! Available in the cereal aisle or baby food section of your store."
An article in The Los Angeles Times in August 1989 described the cereal's recall:
"Gerber Products Co. today recalled some shipments of Toasted Oat Rings because a new manufacturing process made the cereal too hard for some children to swallow.
"'The Food and Drug Administration has been notified . . . and removal of the product from retail store and wholesale grocer warehouses is under way,' said Ron Lovasz, vice president of quality control for Gerber.
"Some parents reported that their children had trouble swallowing the rings, so the company voluntarily recalled 7-ounce packages of the cereal with "Better If Used By" codes of 30MAY90 through 15AUG90, Gerber said in a news release."
This product was produced by the Gerber Products Company of Fremont, MI. It appears under the "Independent / Undefined" manufacturer listing because a company must have at least three ready-to-eat dry cereals in our database before a new company listing is created.
Company Description: The company classification of "Independent / Undefined" is a catch-all for several cereals in our database. This category includes 1) cereals from smaller companies with a near-national distribution; 2) cereals whose manufacturer we've been unable to determine; and 3)... Read on and see all cereals from Independent / Undefined
Title: 1988 Toasted Oat Rings Ad
Submitter: Mr Breakfast
Title: 1987 Toasted Oat Rings Ad
Submitter: Mr Breakfast
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