Introduced in 1990
This cereal was never actually produced. A select number of sample boxes were produced by Ralson. The boxes are considered a valuable commodity by serious cereal box collectors.
The side of the box announces, "The hottest musical group in America has a hot new release!" Presumably, the hot new release was this cold cereal that never made it to market.
Company Description: Ralston was originally part of The Ralston-Purina Company which was formed in 1902. The name Ralston stems from a minor social movement in the late 19th Century called Ralstonism - created by Webster Edgerly. Followers of the movement (about 800,000) followed the motto "Regime, Activity, Light, Strength, Temperation, Oxygen and Nature" - the first letters of which spelled out "Ralston"... Read on and see all cereals from Ralston
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